Archive for the ‘Liverpool’ Category

How can I track down a John Bull Bullets winner?

October 14, 2020

Jeanne Garbett (nee Giblett) wants to track down a copy of the issue of John Bull magazine in which her father won the Bullets prize competition. She writes:

My father won in 1939, which paid for our first holiday ever – and last before the war started. I would love to find the John Bull magazine in which he won. How would I go about it?

This will be tricky because the magazine did not always print the winners’ names, though readers could send in for a list of the winners. I don’t know if the names were published in 1939.

First, I’d suggest narrowing the dates down as much as possible. War was declared on September 1, so, assuming the holiday was in July, that’s half a year’s worth of issues to go through – say 30 copies.

There aren’t many places to find these issues, but potential sources include:

  • a library that stocks the title. Reference libraries such as the British Library will have them. Also, some universities; maybe big city libraries. You may have to register to gain access, but they are usually very happy to help over the phone or by email.
  • eBay. Sellers might be prepared to check issues for you (it also gives them an idea for marketing their copies). However, an eBay search on John Bull shows there’s just one issue on offer at present: Oct 7. Another October issue sold in August. At that rate, it’s likely to be a long wait.
  • An even longer eBay shot: certificates to winners occasionally pop up on eBay.

Of course, getting access to the issues is only any good if they printed the winner names. The 1935 Dictionary of Bullets did not print the winners’ names, just the bullets and answers, so I assume other editions did not either. However, there is another possibility. In the 1930s, Bullets Bulletins leaflets were published. I don’t know if these went out with the magazines or were sent to regular Bulleteers. These ran stories about at least some of the winners. I’ve seen one dated 1 January 1933 and numbered 210, so it must have run for several years. Libraries may have these.

My final suggestion, Jeanne, is asking around, just like you are doing. Ian Cowmeadow and his Bill the Bullet blog is another place to start.

See also: John Bull magazine history

'Dictionary of Bullets' published by John Bull to mark the 1000th competition in 1935

1935 Dictionary of Bullets: no winners’s names

>>A History of British Magazine Design by Anthony Quinn (May 2016)

1984: the year T-shirts went to war

August 22, 2020

katharine-hamnett-face-magazine-cover-1984_6jun-t-shirts.jpeg

Models wear Katharine Hamnett activist T-shirts on the June 1984 cover of The Face magazine

These days, T-shirts just seem to be covered in commercial logos or platitudes. Back in the 1980s, however, British fashion designer Katharine Hamnett made the activist T-shirt  a force to be reckoned with across the world.

katharine-hamnett-margaret-thatcher-face-magazine-1985-jan-t-shirts

Hamnett meets Thatcher

‘Stop Acid Rain’, ‘Worldwide Nuclear Ban Now’ and ‘Stop Killing Whales’ in huge black capital letters on white cotton were among her in-your-face slogans for 1984. 

Hamnett even brought her campaigning style to a Downing Street reception to promote Britain’s fashion business in March that year.

She wore one of her own T-shirts that yelled ‘58% don’t want Pershing’ to meet Margaret Thatcher. This was a reference to a US missile system being deployed in Europe. The prime minister is supposed to have remarked ‘We don’t have Pershings, we have cruise [missiles]’ as she shook hands with the designer.

Frankie Goes to Hollywood used Hamnett-style T-shirts to promote Two Tribes, the Liverpool band’s second single after Relax, in summer 1984. The slogans were ‘Frankie Say War! Hide Yourself’ and ‘Frankie Say Relax Don’t Do It!’ Both singles got to number one, as did The Power of Love at the end of the year. Three consecutive chart-topping  singles was a feat that not even the Beatles achieved.

Note the word ‘bodylicious’ on the Face cover at the top of the page. It was used 20 years later as the title of a top 10 Destiny’s Child single.

The Observer Magazine colour supplement did its own version of one of Hamnett’s designs for its New Year 1986 cover. Hamnett still does activist T-shirts today.

katharine-hamnett-observer-magazine-cover-1985-dec29.jpeg

Get a fix on 86: the Observer Magazine‘s take on Hamnett’s designs for its end of 1985 cover

The Athletic swoops on the UK

September 3, 2019

Screenshot 2019-09-03 at 14.38.06

Producing news magazines has always been difficult in Britain because of the strength of the daily and Sunday papers. The same is true of sports magazines.

So it will be interesting to watch the progress of The Athletic, a US-based online magazine and app that has recently launched football coverage for the Premiership, with Glasgow and Celtic added. Obviously intent on global domination, it’s strategy is: if you can’t beat newspapers’ football writers, poach them. So far, it’s lured 50-odd from national and local papers.

That’s a very expensive staff list, though someone who turned the ambitious online offering down told me the money wasn’t brilliant and it would have meant leaving London. Other reports say it is offering ‘old journalism money’ and equity in the company. With subscriptions costing £10 a month after a first year of £2.49 a month (cut from £4.99), the pressure will be on for The Athletic to be very good.

So, James Pearce, who reported on the 2012 London Olympic Games for the BBC and has now quit his Blood Red column on Liverpool at the Echo after eight years, is one of those taking the dollars. Phil Hay, chief football writer at the Yorkshire Evening Post was first to go in June   

The Press Gazette has an Athletic staff list of who’s covering what.

George Newnes and his Millionaires

July 25, 2019

1892_million_1892_3mar26_1000

The valiant attempt by George Newnes to bring colour to the masses, ‘the million’ as they were described in the early 1890s, was the subject of a paper I gave in Liverpool a couple of weeks ago.

The Million, an ambitious penny weekly, is rarely discussed*, but was a rare failure for the man who pretty much invented the modern magazine industry – and became one of the richest men in the country in the process. Magazine publishers such as Cassell and Hodder & Stoughton would soon become, in today’s parlance, legacy brands, and were left to concentrate on book publishing.

But Britain was slow to adopt colour printing. Although the Illustrated London News had started at trend for colour supplements at Christmas in 1855, colour was still reserved for special occasions and papers for children. There were colour weeklies in France and the US, however.

Newnes had launched Tit-Bits, the best-selling weekly, in 1881, and The Strand, the best-selling monthly thanks to Sherlock Holmes, ten years later. The Million started as a tabloid-size magazine in 1892 and lasted for about three years, though it halved its page size during that time and had two redesigns (usually a sign of problems). Its readers were called, of course, ‘Millionaires’ – Newnes was nothing if not aspirational for his audience.

coloured photograph of a lifeboat coxswain in The Million, 1894

Coloured photograph of a lifeboat coxswain in The Million, 1894

The size, quality and number of colour engravings falls sharply in the final year, though there are some surprises; a coloured photograph of a lifeboat coxswain in September 1894 is particularly striking.

The Million was printed on letterpress machines – so did not have to use expensive paper – by the London Colour Printing Company at their works in Exmoor St, Notting Hill. The same printer later produced Puck, a colour cartoon paper launched by Harmsworth in 1904 and seemingly modelled on a US paper with the same format and title. Harmsworth’s Amalgamated had also tried colour for a one-off edition of a comic paper called The Funny Wonder in 1898 (May 28).

In fact, Guy Lawley, a fellow researcher at the conference, told me that the colour presses used by Newnes were bought from Hippolyte Auguste Marinoni, who already used letterpress for a supplement to his French daily tabloid Le Petit Journal. This was the best-selling paper in France – probably the world – claiming a million print run in the early 1890s.

Le Petit Journal appears to have started publishing an eight-page colour illustrated supplement on Fridays in November 1890, judging by adverts on the front page of online digitised copies of the daily edition at the French national library. The price was 5 centimes, the same as the daily edition. Soon after, the supplement itself was claiming print runs of just over a million.

Guy adds that the success of Le Petit Journal and The Million inspired US newspaper publishers to turn to colour. The Chicago Inter Ocean added a free Sunday colour supplement in 1892, three months after The Million; The New York World added colour pages from 1893 and later a colour section. The Inter Ocean referred to the success of both Le Petit Journal‘s Supplément Illustré and the Million in its editorial announcing the coming of colour.

The New York supplements evolved into colour Sunday comics section, a development that was then copied across the country, giving birth to a new form of mass entertainment in the US.

As for the US Puck, that was printed using a different printing technology, lithography, until it was taken over by William Randolph Hearst in 1917, and closed down. However, in 1918, he resurrected the name Puck on his own Sunday comics supplement for the New York Journal, so it was also printed on newspaper-type colour letterpress presses.

Guy is working on a PhD thesis about colour printing and US newspaper comics.

Print Networks and the Centre for Printing History & Culture organised the conference, Dregs, dross and debris: the art of transient print. Discussions are under way about collating the talks as proceedings, or publishing them in Publishing History or Printing History and Culture.

*Kate Jackson’s Newnes and the new journalism in Britain, 1880-1910 has the most to say about it; Dave Reed doesn’t mention it. My British Magazine Design shows one of the smaller format covers. The issues are available in the British Library as bound volumes

General weekly magazines

The Strand magazine

 


To see almost 500 magazine covers and pages, look out for my book, A History of British Magazine Design, from the Victoria & Albert Museum, the world’s leading museum of art and design


This month in magazines: She’s sunny Februarys

February 15, 2017

Bikini days for She magazine in February 1977

Bikini days for She in February 1977

Bikini days for She magazine in February 1977

… and again in February 1978

Bikini days for She magazine in February 1979

…and in February 1979

In Britain, February is not a time of year normally associated with bikinis, so I was surprised to find these February covers for the monthly She from 1977-79. There was even a January 1975 cover of a bikini-clad model on a ski slope! Why are the models all in bikinis? To attract holiday advertising? No, after a bit of research, it emerged that women in bikinis were the most popular covers for She right through the Seventies. In 1978, no less than eight of the 10 covers I could track down were bikini shots. That’s a feel-good strategy: bringing a ray of sunshine into women’s lives every month!

Punch cartoonist Fougasse regarded magazine covers as repetitive

Punch cartoonist Fougasse regarded magazine covers as repetitive

But this is usual, perhaps even typical. As long ago as 1920, Punch was jesting about the predictability of women’s magazine covers. Yet, editorially, She was not a typical magazine. For a start, two people shared the editor’s post in the 1970s: Pamela Carmichael and Michael Griffiths. It was more like a weekly in a monthly format, with a particular strength in witty picture captions (Tim Rostron, whom I worked with on weekly trade papers, got himself a job as a sub-editor at She on the strength of his captioning skills). Its cover motto in the late 1970s was ‘There’s nothing quite like She.’

The first issue was March 1955 with Joan Werner Laurie as editor. Its motto then was: ‘young, gay elegant’. She was fond of repeating its logo several times on the cover, either reduced in size as part of its motto (as in two of the February issues above) or full size (there were three down the left side of the launch issue cover design).

Three logos on the cover of the first issue of She in March 1955

Three logos on the cover of the first issue of She in March 1955

Laurie’s partner was Nancy Spain, who was a household name thanks to her appearances on radio and TV shows such as Woman’s HourWhat’s My Line and Juke Box Jury, and her weekly column in the Daily Express. They were a real go-getting pair – but came to a tragic end in a light aeroplane crash on the way to the 1964 Grand National at Aintree in Liverpool. Laurie was learning to fly at the time. The biography, A Trouser-Wearing Character – The Life and Times of Nancy Spain, was written by Rose Collis.

She magazine bit the dust in 2011 after more relaunches than you could shake a stick at from its owner, The National Magazine Company, then known as ‘NatMags’ and now Hearst UK (it is owned by the US-based Hearst Corp).


To see almost 500 magazine covers and pages, look out for my book, A History of British Magazine Design, from the Victoria & Albert Museum, the world’s leading museum of art and design


The strange ways of Fleet Street: Jack the Ripper expert paid in unused £1 notes

October 12, 2016

Weekend magazine cover in 1959 (jan21). At this time it was published in a tabloid format

Weekend magazine cover in 1959, when Richard Whittington-Egan began working there. At this time it was published in a tabloid format

A recent obituary in the Telegraph for Richard Whittington-Egan, mentioned an interesting tit-bit about Fleet Street practices. Whittington-Egan was known as a ‘towering authority’ on Jack the Ripper, but earned his living as a journalist on Weekend, a popular general interest magazine.

Weekend magazine in 1964, soon after it had taken over Today. Alexandra Bastedo, star of The Champions TV series, is on the cover

Weekend magazine in 1964, soon after it had taken over Today. Alexandra Bastedo, star of The Champions TV series, is on the cover

He worked at Weekend‘s offices at Northcliffe House off Fleet Street  between 1957 and 1986 – in ‘a job he detested’, but it must have paid the bills and gave him the time to indulge his passions. And a condition of his contract was that ‘he was paid weekly, every Friday, in unused £1 notes’!

In that time, Weekend moved from a tabloid newspaper format with a colour cover to an A4 magazine, a strategy also used by rivals John Bull (which became Today in 1960) and Tit-Bits. Weekend took over Today in 1964 and Tit-Bits in 1984, but closed down itself five year later.

The obit makes him out to have been quite a character whose work ‘was as remarkable for its singularly convoluted style as it was for his probing, almost obsessive, research’:

A kinsman of Dick Whittington, the 14th century Lord Mayor of London, Whittington-Egan, with his signature pipe, stiffly starched collar and lined cape, cut an old-world figure of studied manner and speech. To some, however, his rich prose was no less fussy and idiosyncratic: a contemporary marked him out as ‘one of the last surviving and most expert exponents of the broderie anglaise style of writing’…

But despite the stylistic curlicues, Whittington-Egan was a shrewd analyst of the criminal mind. He developed an encyclopaedic knowledge of the Jack the Ripper killings in the East End of London in the autumn of 1888, and was a dissenting voice when, in 1965, the American author Tom Cullen identified the Ripper as an obscure barrister, Montague John Druitt. ‘It won’t do,’ complained Whittington-Egan, ‘it simply won’t do.’

Weekend magazine in 1985 (nov19) with Felicity Kendall on the cover

Weekend magazine in 1985 (nov 19) with TV actress Felicity Kendal on the cover

His 1975 study, A Casebook on Jack The Ripper, tackled the theories about the Ripper’s identity and dismissed them all: ‘The verdict must remain undisturbed: some person or persons unknown.’

Associated Newspapers – part of the Daily Mail group – owned the magazine. Its offices, Northcliffe House, were in Tudor Street, off Fleet Street and are today occupied by a law firm, Freshfields Bruckhaus Deringer. The building name – after the Answers magazine and Daily Mail founder Alfred Harmsworth, later Lord Northcliffe – is also used for the Daily Mail‘s office, in Kensington, today. The name Weekend is now found on the Daily Mail‘s Saturday magazine supplement.

Of course, it’s no wonder Whittington-Egan developed an interest in the macabre, for he worked yards way from Johnson’s Court, the alley that is supposed to be the site of the barber shop of Sweeney Todd, the demon barber of Fleet Street.

Liverpool-born Whittington-Egan broadcast frequently on BBC Radio Merseyside and was a member of the Society for Psychical Research, investigating ghosts and poltergeists. He was 91 when he died. Read the Telegraph obituary.

An evening with Andy Strange and the Seafoxes (and George Martin)

March 9, 2016

Beatles producer George Martin on his Desert Island Discs page from 1982 Beatles producer George Martin on his Desert Island Discs page from 1982

I was with record producer Andy Strange yesterday evening to listen to some tracks he is laying down for the up-and-coming Seafoxes. Andy learnt the ropes from working with George Martin for 15 years at AIR Studios. We talked a bit about Martin over a few cans of Polish lager, so it was eerie to be woken up by a clock radio this morning telling me that the legendary Beatles producer had died.

Andy had just listened to a George Martin tribute on the Robert Elms show and commented this afternoon:

Working with George was always a special experience. He was a true recording legend who everyone had the utmost respect for. He created a friendly family environment at AIR Studios that clients and staff all enjoyed. A real gentleman who always had a good laugh making records. His role was to help the artists realise their musical dreams and, more often than not, make their music far better than they could have ever dreamt of. He did not make records that sounded like George Martin records, he simply made many great records with many great artists. His musical sensibilities and influence on popular music will be with us forever.

Martin was brilliant on TV and radio – today he would become a David Attenborough of music. I remember him on Desert Island Discs and a documentary where he talked about the importance of the silence between notes in music. I checked out his Desert Island record choices from 1996 and it’s a eclectic mix, including Ravel, the Liverpool mopheads (of course, with ‘I Want To Hold Your Hand’), Peter Cook & Dudley Moore, Beyond The Fringe, a Mozart Oboe Quartet, Britten and Gershwin (‘Bess, you is my woman now’, his overall favourite). His luxury was an electric piano.

But I also saw he’d also been on Desert Island Discs in 1982. The record choices then included Debussy, Flanders and Swann, a Cimarosa concerto for oboe and strings, two Beatles tracks (‘Here, There and Everywhere’ and ‘In My Life’), Peter Sellers, Bach (St Matthew Passion, his overall favourite) and Britten. His luxury was a clavichord.

Although no track appears in both lists, there are strong themes (besides the Beatles): French romantic composers (Ravel and Debussy); humour (Peter Cook & Dudley Moore, Beyond The Fringe, Flanders and Swann); oboe pieces; LSO recordings; keyboards. In both cases his book choice was very practical: how to build a boat and a manual on practical engineering (I always thought such useful choices weren’t allowed – wasn’t someone refused a cat as a luxury because they might eat it!)

Among a list of credits that’s as long as your arm, taking in Elton John, Michael Jackson, Joni Mitchell, Celine Dion and building a recording studio for Robbie Williams, Andy was one of the engineers on In My Life – a CD Martin did to mark his retirement. It’s mainly cover versions of Beatles songs that he produced originally – Robin Williams and Bobby McFerrin on ‘Come Together’, Goldie Hawn signing ‘A Hard Day’s Night’, Jeff Beck playing on ‘A Day in the Life’ and Sean Connery’s singing ‘In My Life’.

Andy was telling me last night how revolutionary it was when Martin left EMI in the late 1960s to set up AIR (Associated Independent Recording), unleashing a movement towards independence in music that is still happening today. The first studio was in London’s Oxford Street, high up in a building that was the headquarters for the Burton tailoring chain. Andy has a couple of framed letters from the 1970s, both from the building manager complaining about the noise and nuisance from the studios. One is about the Sex Pistols (the building manager had obviously just seen their TV interview with Bill Grundy!) and the other about projectiles coming from the rooftop studios – tomatoes! I wonder what Martin replied?

John Bull and its famous Bullets prize competitions

October 24, 2015

'Dictionary of Bullets' published by John Bull to mark the 1000th competition in 1935

‘Dictionary of Bullets’ published by John Bull to mark the 1000th competition in 1935

Ian Cowmeadow has started a blog based on his dad’s entries to the Bullets competition that ran for half a century in John Bull magazine. The magazine itself is now remembered for its colour illustrations and covers after the Second World War – a thousand of which can be seen at the Advertising Archives – but the game was one of the magazine’s most popular features in the days before crosswords when John Bull was published by Odhams with the great swindler and MP Horatio Bottomley as editor.

Ian’s ‘Bill the Bullet’ blog explores the notes and memorabilia kept by his dad, who won many prizes and regarded himself as a ‘Bulleteer’. Ian sums up the competitions by quoting Alan Bennett:

The playwright Alan Bennett, whose father was a Bullets obsessive, described the successful attempts as ‘verbal cartoons’. Even so, he still ‘couldn’t see the point or the humour of the entries that won; they seemed like Tommy Handley’s jokes – everybody said they were funny, but they never made you laugh’.

The John Bull Bullets competitions may be largely forgotten now, but I reckon it’s the reason Britain developed cryptic crosswords – the Bullets are really cryptic crossword clues in reverse and must have been fantastic training for composing crosswords.

Another example of the influence of Bullets can be found in Liverpool, where the Mahatma Magic Circle has had cause to be thankful to John Bull for 80 years:

In 1933, Oscar Paulson won the popular Bullets word competition in the John Bull magazine and, with his prize money, he bought and presented to the society the ‘Oscar Paulson Cup’, to be awarded in annual competition for the most entertaining act. We still hold this competition to this day.

John Bull may have closed in 1960, but even so, Long Live John Bull!

Find out more: John Bull magazine history

>>A History of British Magazine Design by Anthony Quinn (May 2016)

‘L’Inconnue’ – a death mask with many a story to tell

October 22, 2015

John Gwynn's poem 'A Death Mask' in the Strand magazine appears to have been inspired by a drowned woman in Paris

John Gwynn’s poem ‘A Death Mask’ in the Strand magazine appears to have been inspired by a drowned woman in Paris

John Gwynn’s poem ‘A Death Mask’ in the Strand magazine of January 1901 appears to have been inspired by a drowned woman in Paris. But this mask has many other tales to tell.

Although he does not mention Paris in the poem, the story of ‘L’Inconnue‘, ‘the Unknown Woman’ who was picked out of the Seine and whose death mask was a popular exhibit in artists’ homes, undoubtedly  inspired this and many other literary works.

She has been described as the Mona Lisa, Greta Garbo and Brigitte Bardot of her age, a face that launched a thousand ships. However, a more prosaic ‘launch’ can be seen in London’s St John’s Gate, at the Museum of the Order of St John, for, in 1958, the face was used in the prototype ‘Resusci-Annie’ mannequin, made by Peter Safar and Asmund Laerdal and crucial to the First Aid training provided by St John Ambulance ever since.

The St John’s Gate building has been used by the order since about 1890, but it is also of interest to literary and magazine history because 30 of Shakespeare’s plays were licensed there. Also, in the 1700s, it was used as a coffee house, run by Richard Hogarth, father of the artist William Hogarth – and then from 1731 by Edward Cave as the printing house for The Gentleman’s Magazine – the first periodical to use the word ‘magazine’ in the printed context. The museum has a volume of the magazine on display. Doctor Johnson wrote for the Gentleman’s Magazine and used it in his definition of ‘magazine’ in his Dictionary. Later still, it became a pub, The Old Jerusalem Tavern, where artists and writers, including Charles Dickens, used to meet.

Apparently, the first story about a UFO to appear in the press was in a 1762 edition of the Gentleman’s Magazine and the museum it running workshops in commemoration of the event on October 28 and 29.

A 2013 article by Jeremy Grange on the BBC’s website ‘Resusci Anne and L’Inconnue: The Mona Lisa of the Seine‘ is fascinating for the tales it has to tell – including the many stories of people who claim to know who the woman was. The one he heard at Edward Chambre Hardman’s photographic studio in Liverpool is very poignant. I particularly liked it because I used to clean the windows of doctors’ offices in that very street.

Death mask in porcelain of L'Inconnue de la Seine at the museum of the Order of St John in London's Clerkenwell

Death mask in porcelain of L’Inconnue de la Seine at the museum of the Order of St John in London’s Clerkenwell

Needlecraft and the craft of the magazine

September 12, 2015

 

‘Mother Christmas’ cover for Needlewoman magazine from December 1925

‘Mother Christmas’ cover for Needlewoman magazine from December 1925

Needlecraft. Now there’s a topic I know next to nothing about. As children though, we sat around a table every Christmas with a tablecloth that had been decorated with colourful robins and holly by my maternal grandmother. She had been in one of the Dublin orphanages run by nuns where the girls were trained to make and repair linen for the city hotels and later worked as a seamstress for a tailor in Prescot, just outside Liverpool. Her fingers could do magic with a needle.

It was a world of tracing and transfers, often found free in magazines such as Needlewoman. Magazine formats like this were pioneered by Samuel Beeton – husband of cookery’s Mrs Beeton – with the Englishwoman’s Domestic Magazine from 1852. Beeton’s Book of Needlework was published in 1870 (though Isabella was just a brand name by then, having died five years earlier). The quality of work such magazines encouraged is superb, as I saw when leafing through copies of the Englishwoman’s Domestic Magazine at the V&A’s National Art Library when researching my forthcoming book on magazine design.

Needlewoman magazine was printed and published by Tillotsons in Mealhouse Lane in Bolton. The company also had an office at 23 Fleet Street in London, where it used an advertising agency, Sells Ltd. The magazine was probably an offshoot of the Bolton News group, certainly the paper was founded by the Tillotsons and based in Mealhouse Lane from 1860.

The illustration for the ‘Mother Christmas’ cover above is reminiscent of the work that would usually be seen on Vogue at the time, but is not credited. One of the projects inside, a fish-shaped bag, seems in contrast to Christmas theme cover, but provides a superb graphic spread with the same-size pattern (one half of the spread is shown here). This was the Art Deco era. How many of these bags were made up I wonder?

Needlewoman fish purse design from 1925

Needlewoman fish purse design from 1925

Needlewoman merged with Needlecraft Practical Journal to become Needlewoman and Needlecraft, which was published into the 1970s. Copies are regularly traded on eBay and at craft fairs. Craftylittlebugger is one of the many people inspired by such magazines, whose contents are finding a new lease of life. Her wartime copy of Needlecraft shows a ‘beautiful bit of bias binding’ that caught her attention. Her issue is just over A5 in size – half the page size of my 1925 issue because of wartime paper rationing – but, as Craftylittlebugger says, it ‘packs quite a punch’.

Magazines from Bolton are rare, but in the 1920s Lancashire was still at the heart of the cotton and spinning industry and there were big advertisers such as Clark’s whose marketing for ‘Anchor’ thread below would have been vital it keeping the magazine profitable. The Anchor thread brand is still going as part of the Coats group, which traces itself back 250 years to the Clark brothers and weavers in Paisley, Scotland. The wealth of Lancashire from the industrial revolution was on display this year at 2 Temple Place in the Cotton to Gold exhibition.

Colour advert for Clark's 'Anchor' thread on the back cover of Needlewoman

Colour advert for Clark’s ‘Anchor’ thread on the back cover of Needlewoman

These crafts have made a huge comeback, and magazine publishers have spotted the trend. Hachette found itself in a ‘crochet part work hell’ a few years ago when it misjudged demand for its Art of Crochet part work. Copies of the Art of Crochet now sell on eBay for up to £5 each and individual patterns for £1. The century-old Woman’s Weekly has produced a Vintage View spin-off carrying past articles and Pretty Nostalgic is now in its fourth year of publication and has built up an industry around itself.

One of the Needlewoman articles carries the quote: ‘The thing of beauty is a joy forever’. How true.