Archive for the ‘1960s’ Category

£1,750 for a copy of Oz magazine

May 13, 2017
This issue of Oz fetched £1,750 on eBay

This issue of Oz fetched £1,750 on eBay

Prices for copies of Oz just go up and up. February was the magazine’s 50th anniversary and the buyers came out for several issues. Pick of the bunch was a copy of the first Oz that sold for £1,750, with 23 bids. A first issue of Oz went in 2012 for just over £1,000. The starting price this time was £400 and five bidders fought it out. A nice thing about it was the provenance. As the seller, sarahnegotiator, explained:

Published in 48 issues between 1967 and 1973, Oz Magazine was a revolutionary anti-establishment underground publishing phenomenon that triggered outrage, numerous police raids and the longest obscenity trial in British legal history. Now, on the fiftieth anniversary of its publication, here is a unique opportunity to purchase an extremely rare copy of the very first issue of London Oz.
Owned by the current seller since it was bought at King’s Cross Station in 1967, the magazine is complete, and apart from some minor creasing and light wear on the cover corners, is in good condition throughout.

Another first issue of Oz sold for £1,000. The starting price was £500 and the seller gave a very limited description. One potential bidder, quite rightly, wanted to know more:

Q: Would you be so kind as to tell me a bit more about the condition? Are there any pen marks or rips? Has anything been cut out? Are there any creases or dog ears? How would you rate it: Mint, VGC, Good, Fair? I’m a collector so quality is very important.
A: I would say that the condition of the magazine is between Mint and Very Good Condition. There are no dog eared corners or creases to any of the pages, no pen marks, no tears, the staples and the fold-out calendar of Feb ’67 are still attached. There are a couple of very small stains on the front cover and overall the pages are very slightly yellowed with age. Thanks for your interest and please get in touch again if you need more information. Best regards and happy bidding,

I’m always wary of terms such as ‘mint’ – but the fact that the seller fills in the details shows that it clearly is not mint in any sense that a collector would understand (stains on the  cover?!).

Another issue, Oz No.11 from April 1968, The Sticker Issue, fetched £363. The seller here, silvantage925, also sold seven other issues of Oz. The description was very good , with photographs to back it up:

The magazine is complete, with no missing pages. There are some minor rips to pages, towards the back of the magazine, including the back page. Stickers are in good shape though. Please see photos.
Magazine does not display any major signs of discolouration or distress other than what has previously been mentioned.
Please check photographs and keep the condition in mind when bidding. I always try and be as honest and descriptive as I can, any flaws etc will always be photographed and added to description.

Four other issues have sold this year fetching prices of £200-£276 on eBay.

 

What’s gone wrong at Arsenal – by the manager

May 11, 2017
What's gone wrong at Highbury - what every Arsenal fan wants to know

What’s gone wrong at Highbury – what every Arsenal fan now wants to know

 

But this article is by manager Billy Wright and dates from 1966

But this article is by manager Billy Wright and dates from 1966

‘What’s gone wrong at Highbury’ – by the manager. That’s the article that so many Arsenal fans want to read, but Arsène Wenger, today’s manager, is not as forthcoming at Billy Wright was in May 1966.

In this article for weekly listings magazine London Life, reporter Rodney Burbeck ‘took a tape recorder to Highbury, put some blunt questions to Mr Wright and invited him to answer the critics’.

Not that his answers did him much good. Wright, who had been in the hot seat since 1962, lost the job to Bertie Mee the next month. Gooners regard Wright as a great player but the worst manager of modern times, with a win rate of 38%.

Wenger, by contrast, has been in the chair since October 1996 and is regarded as the club’s greatest manager, having won 57% of his 1,120 games in charge, with 19 top four finishes, 3 League cups and 6 FA cups.

See also – Arsenal legend Eddie Hapgood – and son

Mods live on in magazines

March 7, 2017

 

The article about Mods in this Sunday Times Magazine from 1964 makes it valuable to collectors

The article about Mods in this Sunday Times Magazine from 1964 makes it valuable to collectors

‘We are the Mods! We are the Mods! We are, we are, we are the Mods.’ That was a chant of the fashion-focused, scooter-riding, parka-coated Mods in the 1960s. You hear it in the film Quadrophenia – in between The Who numbers that litter the sound track. The actors are a roll-call of Londoners and Essex boys such as Phil Daniels, Ray Winstone and Phil Davis – though with the ultra stylish ‘Ace Face’ played by Tynesider Sting, just before he found even greater fame with The Police. Birmingham-born Toyah Wilcox also has a part.

The film was shot in London, and in Brighton for the climactic clash with the letter-clad bikers.

However, the film was not made until 1979. To get a contemporary feel for what real Mods looked like, fans of the cult group and the era can turn to magazines that printed colour photographs alongside their articles and covers. One of the most valuable articles about Mods is in the Sunday Times Magazine above from 22 August 1964. One copy has sold on eBay for £110. As well as the cover, over eight pages, the article ‘Changing Faces’ by Kathleen Halton with photographs by Robert Freeman document the cult. The standfirst sets out the Mods’ attitude:

They have been called the ‘anti-hoorays’.
‘You can tell us by the way we walk – flat out,’ said one Mod.
‘Rockers are hunched. We hope to stay smart for ever, not shoddy like our parents.’

Two years later, the Observer Magazine ran The Who on its cover with the long-faced Keith Moon fronting the group in a Union flag jacket.

The Who were pop's front men for the Mod scene, as in this 1966 Observer Magazine cover

The Who were pop’s front men for the Mod scene, as in this 1966 Observer Magazine cover

The Who were pop’s front men for the Mods scene, as in this 1966 Observer Magazine cover. A copy of this issue sold for £40 in December.

And such powerful trends never go away. Later Mods include Janet Street-Porter (‘a sullen mod who lived largely in her head‘), Steve Marriott (‘The term ‘Face’ was a top mod, a face about town, a respected chap!’) and Paul Weller (‘I’m still a mod, I’ll always be a mod, you can bury me a mod’).

 

Gerry Dammers, a founder member of punk band The Specials was a Mod and it is in Mod gear that he fronts the first issue cover of The Face. Paul Weller was on the cover of the second issue. Bryan Ferry is on issue 3 – was he ever a Mod?

On this day in magazines: Magazines try to change their names in 1920 and 1959

February 28, 2017
Record Weekly was the new title for New Illustrated in 1920

Record Weekly was the new title for New Illustrated in 1920

Two magazines here demonstrate a similar approach to refocusing a magazine on a new audience – though exactly 39 years apart. One failed, one worked.

The first, New Illustrated of 28 February 1920, had already changed its name on 15 February the year before from War Illustrated. Now it was changing to The Record Weekly. Quite a challenge for a weekly magazine. And it did not work. Despite one of the most acclaimed editors of the era, John Hammerton, being in charge at Amalgamated Press, the biggest publisher of the era, the last issue was dated March 20. Clearly, it a was desperate change that was given little time to succeed.

Blighty Parade magazine was a step in changing the title from Blighty to Parade (1959, February 28)

Blighty Parade was a step in changing the title from Blighty to Parade (1959, February 28)

In 1959, the magazine environment was changing quickly. A men’s weekly magazine that still had a military feel – Blighty – needed to change tack and respond to the threat from television and the new men’s magazines such as Spick and Span. Blighty had been founded as a free weekly for the troops in the First World War, and the idea was resurrected for WWII.

The magazine had long run a feature called ‘Picture Parade’ and some bright spark reckoned ‘Blighty’ was outdated as a name. So Parade it would be. However, simply changed the name was regarded as too big a step. So, a plan was put in place to do it in stages over several years:

  • 1959: The name becomes Blighty Parade, at first with the Parade very small.
  • By the end of February 1959 , they were about an equal weight.
  • This continued until November, when the Parade dominated, but the Blighty was retained throughout 1960.
  • By January 1961, the Blighty was dropped and the Parade title was run right across the top of the cover and down the left side.

This change was obviously done far more slowly than on Record Weekly. The strategy worked, with Parade soldiering on into 1970. It became more aggressive in its pin-ups, with topless shots in each issue. However, the likes of Penthouse, Mayfair and Playboy were even more aggressive and Parade folded. The title was bought by a pornographic publisher and continued on the top shelf.

 


To see almost 500 magazine covers and pages, look out for my book, A History of British Magazine Design, from the Victoria & Albert Museum, the world’s leading museum of art and design

 


On this day in magazines: Today and John Bull in 1960 feb 27

February 28, 2017
Today, the first issue of the cover new John Bull magazine, 27 February 1960

Today, the first issue of the cover new John Bull magazine, 27 February 1960

The year 1960 was a watershed in the history of weekly magazines. The sales of women’s weeklies peaked and the general interest weeklies were already well on the slide, with Picture Post, Illustrated and Everybody’s having already folded. They needed to maintain sales of a million copies a week  to be able to offer national coverage to advertisers, but the world was changing, with magazine readers turning into television viewers.

This first issue of Today is part of that change. The 27 February 1960 issue of the ‘new John Bull, incorporating Everybody’s Weekly‘ marked the end of one of the most famous – and at times notorious – magazine titles in publishing history.

The bizarre cover photograph promoted a colour centre-spread on skiing.

Marketing was vital to keeping up magazines sales, so this issue included:

  • A win a car competition – promoted on the cover as the £1,000 competition.
  • Free insurance offer for registered readers – a technique that went right back to the 1880s with railway insurance from Tit-Bits and, in the First World War, insurance against being killed or injured in a bombing raid in Britain.

Note the plug on the cover for that other vital ingredient of magazines, fiction, with the ‘Trustee from the Toolroom’ by Neville Shute being serialised.

Today was printed by Odhams in Watford, Herts, and published by Odhams Press, Long Acre. The editorial office was at 189 High Holborn. It came out every Wednesday.


To see almost 500 magazine covers and pages, look out for my book, A History of British Magazine Design, from the Victoria & Albert Museum, the world’s leading museum of art and design

 

 


On this day in magazines: Queen in 1962 and stale eggs for Home Chat in 1915

February 22, 2017
Queen magazine cover by Norman Parkinson from February 20, 1962. It was the 'mad Italian fashion' issue

Queen magazine cover photograph by Norman Parkinson from February 20, 1962. It was the ‘mad Italian fashion’ issue

This dramatic cover from Queen magazine of 20 February 1962 was part of a black-and-white feature on ‘mad fashion’ from Italy. Norman Parkinson’s ‘Beauty and the beetles’ photograph shows a model wearing false nails of pearl and coral by the fashion designer Irene Galitzine, famed for her ‘palazzo pajamas’ as worn by Claudia Cardinale in the 1963 film The Pink Panther. Inside, the article also showed Galitzine’s ‘smartest nutty hat in Florence’ and her Corinthian column evening dress.

The Queen had been a society weekly launched by Samuel Beeton (husband to Mrs of cookery fame), but was relaunched by Jocelyn Stevens in 1958 to become part of Swinging Sixties London. Stevens Press was based at 52 Fetter Lane, just off Fleet Street. Art editors on Queen included Mark Boxer, Tom Wolsey from Town and David Hamilton, who was lured back from Paris where he worked with Peter Knapp on Elle magazine.

Queen was later merged with Harper’s to become Harper’s & Queen, though the ‘& Queen‘ became a victim of globalisation when it was dropped by US-owned Hearst UK to standardise the magazine’s name as Harper’s Bazaar across the world.

These days, the big fashion glossies are always thought of as monthlies, but the likes of Harper’s & Queen and Vogue were published twice a month until about 1980.

Articles in this issue included George Melly on the characters of Pulham Market in Norfolk with photos by John Hedgecoe; ‘The Schweitsers: who are they?’ by Colin Macinnes; a London collections spread shot by Terence Donovan; Graham Sutherland at Coventry Cathedral; and a Frank Sinatra profile by the aristocratic Robin Douglas-Home.

In total contrast, how’s this for a cover from a wartime Home Chat of 20 February 1915? The First World War saw food shortages and high prices, and eggs must have been in short supply judging by this issue. The cover, ‘How to tell a fresh egg’, suggests holding the egg up to a candle, gas or electric light. It illustrates ‘red spots’, ‘blood rings’,  the yolk sticking to the shell or settling at the bottom, and black mold as signs that an egg is stale or bad.

Home Chat magazine cover from 1915, February 20, showing how to tell a stale eggs

Home Chat magazine cover from 1915, February 20, showing how to tell a fresh egg by looking at its insides using a candle

Home Chat was one of Alfred C. Harmsworth’s weekly launches that spawned the Amalgamated Press magazine empire. Its format was about about half way between A5 and A4. Its mix of social gossip, home hints, dress patterns, short stories, recipes and competitions kept this popular women’s weekly going from 1895 to 1959.

 


To see almost 500 magazine covers and pages, look out for my book, A History of British Magazine Design, from the Victoria & Albert Museum, the world’s leading museum of art and design

 

 


This month in magazines: Oz in 1967

February 17, 2017
The first issue of underground magazine Oz in February 1967

The first issue of underground magazine Oz in February 1967

Oz was an underground magazine launched in London in February 1967 that became a leading part of Britain’s counterculture. Notice the word ‘London’ at the top left of the Oz title above. It’s there because Oz was originally an Australian magazine, founded by Richard Neville, Martin Sharp and Richard Walsh. They were prosecuted in Australia and Neville and Sharp came to London, where they launched another version of the magazine with Jim Anderson.

It was not the only magazine of its type – International Times, Ink and Friends were also influential – but Oz gained mainstream notoriety for the obscenity trial that followed the publication of the Oz School Kids issue (number 28).

The Oz Schoolkids issue

The Oz Schoolkids issue

The three editors (Sharp had left and been replaced by Felix Dennis) selected a group of youngsters aged between 14 and 18 to edit issue 28. The magazine’s offices were raided by the Obscene Publications Squad, the issue was seized and the editors were charged with conspiring to ‘debauch and corrupt the morals of young children’ because of some of the cartoons and discussion of sexual freedom and drug use.

Protest issue at Oz obscenity trial

Protest issue at Oz obscenity trial

For Felix Dennis, the Oz trial was the ‘finest hour’ for John Mortimer, their defence lawyer and later author of the Rumpole of the Bailey TV series and books. Although they were found guilty under the Obscene Publications Act, the verdict was overturned on appeal.

Like Private Eye, Oz might have looked crude, but it was an innovative user of the latest production techniques such as lithographic colour printing. It produced some amazing imagery by people such as Peter Brooke – now the leading political cartoonist on The Times – and Sharp’s iconic imagine of Bob Dylan, the Tambourine Man.

Another Australian who worked on Oz, in Sydney and London, was Marsha Rowe, and Germaine Greer wrote for it, too. Greer wrote The Female Eunuch in 1970 (and was gardening correspondent of Private Eye with the byline Rose Blight!) and Rowe was a co-founder of Spare Rib in 1972. She condemned a plan by Charlotte Raven to relaunch Spare Rib in 2014. The archive of Spare Rib can be found through the British Library’s website.

Felix Dennis went on to found Dennis Publishing, which launched Maxim and The Week. Since Dennis’s death, the profits from the company have been put to creating a massive forest. As well as the people behind Oz becoming mainstream, so have many of the ideas it, and the other undergrounds titles, argued for.  Oz is also one of the most collectable magazines.

The last issue of Oz - November 1973

The last issue of Oz

The University of Woollongong holds an online archive of the Australian issues of Oz, which was first published in Sydney on April Fool’s Day 1963 and continued until December 1969.This was set up with Neville’s co-operation after he returned to Australia and became a writer.

Woollongong also has all the London editions of Oz, from February 1967 to November 1973. The last issue cover carries a photo of the Oz staff naked overlaid on a background of disgraced US president Richard Nixon.

 


To see almost 500 magazine covers and pages, look out for my book, A History of British Magazine Design, from the Victoria & Albert Museum, the world’s leading museum of art and design

 

 

 


On this day in magazines: Top Spot in 1958

February 14, 2017
Top Spot magazine with a self referential cover design for 14 February 1959

Top Spot magazine with a self referential cover design for 14 February 1959

The 1950s marked a period when men’s magazines began to differentiate themselves more strongly, a trend that is evident in this copy of Top Spot from 14 February 1960. Note that storyline across the top of the title – The paper with man appeal!

In fact, Top Spot was aimed at teenagers with a mix of fiction, strip cartoons, pin-ups and war and adventure stories.

Amalgamated Press offered ‘Pictures! Punch! and Action!’ from the first issue in October 1958, but January the following year saw pin-ups like that of Michele Manning above dominate the covers. The 14 February is notable for having a self-referential cover, whereby Manning is shown with a copy of Top Spot from the previous month.

Other features in the issue included a centre pin-up page of Mara Corday; several page cartoon strips, such as Slave Girl Tsarina, the St Valentine’s Day massacre and Fabian of the Yard presents Manhunt; and a back page pin-up.

New title design and a cartoon strip cover for Top Spot of 28 November 1959

New title design and a cartoon strip cover for Top Spot in November 1959

Top Spot‘s fortunes can’t have been helped, however, by the printing strike in the summer of 1959 when it would not have come out for six or more issues. It was bad news for magazine publishers, but the printers established the 40-hour week, which would become standard for most British workers over the next decade.

The pin-up strategy does not seem to have worked either. In October, it switched to a strip cartoon cover.

There were more changes for the November 28 issue, which had a new title design and a cartoon strip ‘The Day the Seventh Died’ about the US cavalry’s battles with native tribes. The emphasis was on ‘stories, pics and humour’. Unfortunately, this was no more successful and the last issue was in January 1959.


To see almost 500 magazine covers and pages, look out for my book, A History of British Magazine Design, from the Victoria & Albert Museum, the world’s leading museum of art and design

 


On this day in magazines: Aeroplane and Eric Fraser in 1960

February 12, 2017
Eric Fraser cover for Aeroplane magazine of a Lightning jet from 11 February 1960

Eric Fraser cover for Aeroplane magazine of a Lightning jet 

Apologies for the small illustration, but I can’t find the actual issue of  The Aeroplane and Astronautics from 12 February 1960.

I wanted to use this cover for two reasons. First, as an example of an advertising cover, and second as an example of Eric Fraser’s artistry, outside the magazine for which he is best known, Radio TimesAeroplane, a ‘weekly magazine for the aviation enthusuiast’, invariably used illustrated covers. I don’t know how they were commissioned but there must have been co-operation between the advertiser and the magazine.

The Eric Fraser cover here is for the English Electric Lightning – Britain’s main fighter jet in the days when the country could afford to build its own rather than buy from the US or go into co-operation with Europe.

The Chris Beetles gallery  has held exhibitions of Fraser’s work. This is how the gallery describes him:

Eric Fraser is one of the most significant British illustrators and designers of the 20th century, who produced work that is at once wide-ranging and highly distinctive. Developing an assured technique and an impressive general knowledge, he could adapt his style to almost any subject matter, from ancient to modern, and any mood, from the whimsical to the tragic. He was also industrious, meticulous and dependable. As a result, he defined the look of Radio Times for over four decades and became a mainstay of JM Dent’s Everyman’s Library while also creating impressive murals and stained glass windows and an astonishing variety of advertising.

Fraser was also chosen to illustrate the May 1953 coronation number of the Radio Times. This was an unusual issue because he drew not only the heraldic illustration on the front, but also the back cover advertisement for Batchelors Foods in a similar style. The event marked the first time the BBC’s listings weekly had used colour since before the war. The Batchelors advert was also used on the back of that week’s Listener. Fraser drew for the Radio Times from 1926 until 1982, the year before his death.

He was a member of the Society of Industrial Artists, which was founded in 1930 at the Ye Olde Cock Tavern in London’s Fleet Street, and has evolved into today’s Chartered Society of Designers, complete with royal patronage.

An Aeroplane magazine cover of a Fairey Battle from 13 April 1935

An Aeroplane magazine cover of a Fairey Battle from 13 April 1935

The Aeroplane and Astronautics was published by Temple Press and in the 1940s claimed to be ‘the most influential aviation journal in the world’. Temple was founded in the Victorian era with titles such as Cycling and Motor. In 1949, it became part of George Newnes and then part of the IPC conglomerate in the 1960s.

Aeroplane has a history of great covers, which like many trade and technical magazines, carried advertising.

Although the cover is the prime place for gaining such revenue, most consumer magazines and newspapers moved away from front page advertising, a trend that accelerated after the Second World War. However, it’s a tactic that is returning, particularly among free titles, but even the biggest newspapers are now giving their covers away as wraparounds, and back covers are now often adverts.

 


To see almost 500 magazine covers and pages, look out for my book, A History of British Magazine Design, from the Victoria & Albert Museum, the world’s leading museum of art and design

 

 

 

 


On this day in magazines: Sunday Times supplement 1962

February 5, 2017
First issue cover of the Sunday Times Colour Section on 4 February 1962

First issue cover of the Sunday Times Colour Section, 4 February 1962

The first Sunday of February 1962 saw the advent of the Sunday Times Colour Section. It could not call itself a magazine then because the law prohibited magazines being published on a Sunday.

However, the colour supplement was a big factor in changing the nature of the magazine industry. The advent of commercial television in the mid-1950s had brought down general weekly magazines such as Picture Post, Everybody’s and Illustrated. And monthlies too, such as Lilliput. From 1962, the Sunday papers became another nail in the coffin of weekly magazines. John Bull had relaunched itself as Today but would last just another two years;  Tit-Bits, Reveille and Weekend would soldier on before eating each other up and closing in the 1980s. It was a story of slowly falling sales for women’s weeklies too, with their circulations having peaked in 1960.

Yet it was not all plain sailing for the first 1960s colour section. Mark Boxer had been tempted across from the upmarket monthly Queen as launch editor. He said he had only seven weeks to produce the first issue and would later say he was ‘amazed by its success’. He wanted to change the name to Sunday Times Colour Magazine but aside from the legal question, he was told that this might be interpreted as a sign of losing confidence. A few weeks after the launch, he said: ‘The supplement is still not being taken seriously. It is like the toy in the cornflake packet.’

The art director was John Donegan, who had worked in advertising and later became a cartoonist for Punch and the Sunday Express. The  cover for the first issue shows 11 photographs taken by David Bailey of Jean Shrimpton wearing a Mary Quant dress. They encircle a colour shot by photojournalist John Bulmer of Burnley’s legendary striker Jimmy McIlroy. The issue also published the Ian Fleming short story ‘The Living Daylights’, but was described ‘a crashing bore’ in the news weekly Topic.

At the start of its second year, the Colour Section began calling itself a Colour Magazine. That word ‘colour’ was the magic ingredient, enabling the Sunday Times to offer a colour national advertising vehicle to big advertisers.It finally became the Sunday Times Magazine in 1964.

The idea of supplements is not new, of course. The Times launched a women’s supplement in 1910, and a colour version a decade later, though bother were short lived. And the Times Literary Supplement and the paper’s Education and Higher Education supplements are still published. But these are exceptions to the rule that supplements cannot make it as magazines. The last one to try – the Mail on Sunday‘s You, was an embarrassing failure when it tried.

Roy Thomson starting the presses at Sun Engraving for the Sunday Times Colour Supplement in January 1962

Roy Thomson starting the presses at Sun Engraving for the first Sunday Times Colour Supplement in January 1962

‘Bore’ it might have been, but it pulled in the advertising revenue for Sunday Times owner Lord Thomson (a tycoon often remembered for saying that television was ‘a licence to print money’). Other papers took notice, with The Observer following suit on 6 September 1964 with a cover portrait of Lord Mountbatten by John Hedgecoe, who established the photography department at the Royal College of Art the next year. It took its inspiration from magazines such as Life and Paris Match as well as the Sunday Times supplement. A Daily Telegraph supplement was launched the same month. Late in the decade, the Mirror had a ago, but this did not last long. Nowadays, however, most of the national papers have several magazine supplements, as do many local and regional papers.

Mini painted by Alan Aldridge for the Sunday Times 1965

Painted Mini by Alan Aldridge for the Sunday Times 1965 Automania special

Under editors such as Godfrey Smith, Hunter Davies, Ron Hall, Philip Clarke and Robin Morgan, the Sunday Times Magazine was a breeding ground for photographers, editors and designers, with people such as Peter Crookston, the future Nova editor; David Hillman, the Nova designer and later Guardian redesigner; and Peter Fluck and Roger Law (Spitting Image puppet makers); and art editor and Soviet archive owner David King all going through its doors.

Michael Rand ran the art side of the supplement between 1963 and 1993. In a commemorative issue (5 February 2012) he said:

I never attempted a style for the magazine. I just wanted it busy but simply laid out, and there had to be tension there: grit and glamour. I realise now my unconscious influence was Picture Post. It had those great covers and was unashamedly a picture magazine. And I used a lot of illustration — David Hockney, Peter Blake and Ian Dury did front covers. There was a feeling that, creatively, you could do anything.

And the supplements could do pretty much anything. The October 1965 front cover above – an Automania special issue – is an example. It is a real Mini painted in his psychedelic style by Alan Aldridge. The car was white-washed and painted with 100 tubes of designer’s gouache, six cans of silver spray from Woolworths and checkered tape. It took five days. And then Denis Rolfe took the photo.

To encourage advertisers to prepare better artwork, the Telegraph group produced the Daily Telegraph Magazine Guide to Gravure Printing, a book written by its technical adviser, Otto M Lilien, in 1968. The expensive, 100-page guide was printed by Eric Bemrose, Aintree, the company that printed the magazine, with acetate pages produced by Harrison & Sons (High Wycombe) and binding by Tinlings of Liverpool.

The process and its technical differences from Letterpress and offset [lithography] are fully set out and illustrated In the following pages. Explanations are given to assist the achievement of the best possible results from the use of gravure through suitable basic design, typography, Artwork, photography and layout

The cost of printing the Mirror Magazine lost IPC millions of pounds in 1970

The cost of printing the Mirror Magazine lost IPC millions of pounds in 1970

Supplements had massive print runs on the country’s biggest gravure presses, and budgets to match because their economics were not the economics of a paid-for magazine.

However, get it wrong on a supplement and the printing costs could kill you – as it did the Mirror Magazine. IPC launched the supplement but the massive 5 million print run was too long for the  copper cylinders on the gravure presses at Odhams Press in Watford. That meant two sets of very expensive cylinders – and the Mirror Magazine closed within a year having lost £7 million.

 

What’s a copy of the Sunday Times Magazine worth?

 


To see almost 500 magazine covers and pages, look out for my book, A History of British Magazine Design, from the Victoria & Albert Museum, the world’s leading museum of art and design