I picked up a first issue of Real Review a while back from the Magculture shop. It’s a lovely magazine because it’s so portable and readable. So congratulations to them for winning the launch of the year award from Stack Magazines. There are many great-looking independent magazines around at the moment, but too often the emphasis is on looking good rather than encouraging people to read them.
I was discussing Real Review with Jeremy Leslie, who was saying there is a return to thin, glossy paper and lighter formats, and he mentioned Real Review in his Radio 4 talk last week. I liked it because of the way it folded up and could be put in your pocket for reading on the Tube or bus. It’s slightly wider than A4 to cater for four columns and a similar height.
A magazine that used to be like that is the RSA Journal. Ten times a year it would land on the door mat, I’d put in in my pocket and go off to work. Then, it was relaunched as a quarterly coffee table magazine and redesigned by Esterson/Lackersteen. Nothing wrong with the redesign, but it was no longer fit for my purpose and so it went pretty much unread.
Last week I flew out to Budapest and it was copies of the Economist and the Spectator that slipped into my bag. It’s usually that format for me to dip into on the move.
Getting back to Real Review, it’s architecture focused, but stretches the pitch into other areas: the meaning of home, for example. And it’s designed to be folded, as you can see from the cover above. And my copy has been read – the stain is from a pint of stout at the Jerusalem Tavern in Clerkenwell while I was waiting for a pal!
The foldability offers some intriguing layout possibilities. The spread here is of pages 19 and 22 folded so the text reads across – it’s difficult to explain without a copy, but the intervening pages disappear into the gutter!
This spread shows the potential for some Stefan-Lorant-style juxtapositions by folding the pages. It’s something the Real Review editors have tried to do and on just a single spread, and possible occasions might be rare, but with all the fantastic architectural photography around it’s worth trying in this format. If Stefan Lorant is not a familiar name, take a look at Lilliput and his brilliant book 101 Best Picture Comparisons from Lilliput: Or Chamberlain and the Beautiful Llama – more pages from the juxtapositions book can be seen at Fulltable.