Archive for the ‘women’s magazines’ Category

Greenslade’s mystery of Woman’s Own solved

July 19, 2015
A cover of woman's Own magazine from 17 December 1932, its first year of publication

A cover of woman’s Own magazine from 17 December 1932, its first year of publication

A friend pointed me in the direction of a Roy Greenslade Guardian blog from 2012 that sets up a mystery as to when Women’s Own was founded by George Newnes – 1932, as both the magazine and Wikipedia state, or 1931, which I state on Magforum. I confess I must be wrong.

The earlier version of Woman's Own, from 13 December 1913, published by WB Horner

The earlier version of Woman’s Own, from 13 December 1913, published by WB Horner

I can confirm the existence of the earlier magazine with the same title, however. The British Library has Woman’s Own published by WB Horner’s from 1913, with the modest strapline ‘The best woman’s paper’. I’ve seen copies dated December 1913 and as late as December 1916. The BL has copies into 1917, when it seems it was ‘incorporated with Horner’ s Penny Stories‘. Its offices were at The Fleetway House, Farringdon, in London, the same address later used by Amalgamated Press, the magazine arm of the Harmsworth brothers publishing empire, which took over Horner’s.

The Bear Alley blog – which takes its name from the passage at the side of Fleetway House – has a history of Horner’s.

Woman’s Own is published to this day by Time Inc UK, alongside Woman. For much of their lives, however, the duo were deadly rivals. Woman’s Own was owned by George Newnes and Odhams launched Woman against it on 5 June 1937. They came together in the 1960s with the formation of IPC. These home-based women’s weeklies were massive sellers in their day, peaking in about 1960 with a combined weekly sale of nigh on 6 million copies a week.

 

A winning magazine cover?

July 4, 2015
Home Chat, a leading women's popular weekly, from 14 May

Home Chat, a leading women’s popular weekly, from 14 May 1910

How’s this for a front cover? For Woman’s Own or Hello!, perhaps? Home Chat was a leading small format women’s weekly, which, surprisingly with such designs, survived until 1959 when it was merged into Woman’s Weekly.

Victorian advertising – snake oil for hairless magazine readers

July 2, 2015
Koko: Victorian hair advertising from Flashes magazine in 1892

Koko: Victorian hair advertising from Flashes magazine in 1892

Would you like to stop your hair falling out? Make it grow faster? Judging by this magazine advert for Koko, it was a simple ask to ensure ‘magnificent tresses’.

For Edwardian men it was moustashes, for women it was hair that attracted reams of such adverts promising the earth, or at least a straighter nose (another preoccupation for the Victorian consumer).

This advert was in Flashes magazine in 1892. The editor was B. Fairlee, author of The Mystery of a Type-Writer (of which there is no sign in the British Library’s online catalogue).

Lilian Hocknell’s cute kids still have vintage value for women’s magazines

June 21, 2015
Lilian Hocknell artwork revived for Christmas 2014 Vintage View from Woman's Weekly magazine cover

Lilian Hocknell artwork revived for Christmas 2014 Vintage View from Woman’s Weekly magazine cover

Woman’s Weekly has been one of Britain’s most popular magazines for more than a century. The cover here is from a compilation magazine – Vintage View – of its past articles as owner Time UK exploits its archive. Although no signature is visible, it’s clearly by Lilian Hocknell, who was renowned for her illustrations of children in the art deco period leading up to the Second World War. You can even recognise the same cute toddler from this Mother cover of 1936:

Mother magazine cover of child with toys by Lilian Hocknell from November 1936

Mother magazine cover of child with toys by Lilian Hocknell from November 1936

Woman’s Weekly was originally published by Alfred Harmsworth’s Amalgamated Press (later rebranded as Fleetway), which was one of the three big groups that formed IPC in the 1960s and is today controlled by the US published Time Inc.

In its late 1950s heyday, Woman’s Weekly sold 1.5m copies a week and was one of IPC’s ‘big three’ women’s weeklies that ruled the roost in that market until the arrival of new niches in the 1980s, such as Best from Germany and the celebrity weeklies such as Hello and Heat. The other members of that vaunted trio are Woman (originally Odhams Press) and Woman’s Own (George Newnes). In 1959, they were massive money spinners, selling in total about 7 million copies a week between them. Then, both Woman (3.2m copies a week) and Woman’s Own (2.4m) outsold Woman’s Weekly (1.5m). Today, all have dropped sales but Woman’s Weekly has overtaken its rivals. The respective totals are 252,000, 220,000 and   307,000.

More genius of colour printing – Vogue cover

June 20, 2015

 

The 'London Babes' cover from Vogue in December 1993

The ‘London Babes’ cover from Vogue in December 1993

This is a great issue of Vogue, with Danish fashion model Helena Christensen on the cover photographed by Nick Knight (his second Vogue cover, the first being the month before). Inside, is Steven Meisel’s ‘London Babes’ photoshoot styled by Isabella Blow. From a printing point of view, the cover is interesting for several reasons. The Blighty colour cover I discussed last week was printed colour letterpress. That technique produces quite a crude result compared with modern-day offset lithograph printing, which is used for most magazines today, including this 1993 Vogue. Nick Knight is renowned for his digital manipulation of photographs and as a proponent of its ‘extremely exciting’ possibilities.

Detail of Helena Christensen's eye from the cover of Vogue in December 1993

Detail of Helena Christensen’s eye from the cover of Vogue in December 1993

The detail of Helena Christensen’s eye from the Vogue cover demonstrates several things. First, the skin tones are purely made up of magenta dots. Compared with the Blighty cover, the dots are finer – more like 300 lines per inch than the 150 of the 1950s. Click on the images here to see them at a larger size. Notice how much blue there is in and around the eye – this looks to me as if a blue shadow has been added in Photoshop. Similarly with the blue highlights in the eyebrows and hair.

Detail of Helena Christiansen's lips from the Vogue cover

Detail of Helena Christensen’s lips from the Vogue cover

This close focus on Christensen’s lips shows a much higher density of the magenta, a tinge of yellow at the centre of the mouth and then a shadow of cyan, which becomes heavier moving to the right. Below is a a magnified image of the whole face, with the bottom of the G from the title across the forehead. This is printed in solid magenta.

Detail of Helena Christiansen's face from the Vogue cover

Detail of Helena Christiansen’s face from the Vogue cover

The genius of colour printing

June 19, 2015
Blighty pin-up cover for the popular men's weekly by MB Tompkins in 1958 (16 August)

Blighty pin-up cover for the popular men’s weekly by MB Tompkins in 1958 (16 August)

Colour printing has always seemed to me to be a bit of a miracle – seemingly every colour under the sun can be printed from just four colours, cyan (sky blue), magenta (a pinky red) yellow and black. The colours are abbreviated as CMYK – with K being black, the ‘key’ colour. In theory, the black is not necessary because the other three should merge to black, but in practice, the result is a bit washed out, more a murky brown.

In the 1950s, when this cover was printed, the colour painting of the glamorous dancer would have been photographed through a filter and a metal screen to produce a sheet of printing film for each colour. The screen would be a metal screen capable of showing 150 lines to the inch. The film would taped on to the other pieces of film of each colour for the rest of the page and then paired up with its partner page – the back cover in this case – and that assembled film used to make a printing plate for each colour. Each plate would have been wrapped around its cylinder on a four-unit press. When the paper is run through the press, each colour ink in its turn would have been passed from the printing plate on to the paper. The overprinting of the colours builds up the image.

Detail showing dots of printed ink from the lower face of Blighty magazine cover in 1958

Detail showing dots of printed ink from the lower face of Blighty magazine cover in 1958, Click on the picture to see it in more detail.

Look at the magnified detail here and you can see individual dots for each colour. In the bottom left, there are dots of pure cyan. You can see that the dots are in regular lines at an angle of about 10 degrees to the horizontal. In the darker blue areas, you can see black dots among the cyan. The skin tones are mainly magenta with yellow highlights. The red lips are a combination of magenta and yellow. The teeth are simply the white paper. You can make out some of all the colours in the black areas.

Blighty was a popular men’s weekly magazine published by City Magazines at 64 Fleet St, but it was printed 200 miles away by Eric Bemrose in Long Lane, Liverpool. The Long Lane plant closed down in 1991. The illustration was by MB Tompkins, an artist about whom I only know that he produced Blighty covers in 1958, and some pulp book covers.

MB Tompkins signature from Blighty magazine cover in 1958

MB Tompkins signature from Blighty magazine cover in 1958

 

Harry Linfield – a down-to-earth side of the Star Trek and Doctor Who artist

June 19, 2015
Harry Lindfield drawing for Annabel magazine in 1966

Harry Lindfield drawing for Annabel magazine in 1966

Type the name Harry Lindfield into a search engine and up will come a gang of results pointing to illustrations for Gerry Anderson-based comics such as Joe 90, TV21 and Lady Penelope from City Magazines and Polystyle’s Countdown. For Lindfield drew Star Trek, Doctor Who and others strips from about 1968 in the great heyday of TV-based comics – when some issues were selling in excess of half-a-million copies a week. The illustration above predates that – it’s from a September 1966 issue of DC Thomson’s monthly Annabel. Lindfield had already drawn strips for the Eagle‘s sister paper Swift at Hulton Press.

A colour centre spread of Star Trek by Harry Lindfield from Joe 90 . Click on the image to find a larger version on Beano cartoonist Nigel Parkinson's website

A colour centre spread of Star Trek by Harry Lindfield from Joe 90. Click on the image to see a larger version on Beano artist Nigel Parkinson’s website

The Gerry Anderson website quotes Look-In writer and TV21 script editor Angus Allan on Lindfield:

[Lady Penelope] went into colour, with an artist – a genius – called Harry Lindfield. If ever I had to choose something that I’d done, and was proud of, those strips would be the ones. Harry was brilliant, and it was a pleasure to write for him. And up went the sales. Not to a million, though. Not ever. But 750,000? That was money to Century 21 and City Magazines.

Annabel saw itself as a ‘New young and lively monthly for women’ and was just in its seventh issue. The large page format – almost A3 – could show off the photography and illustration.

Harry Lindfield's Dr Who cover for Countdown comic

A Harry Lindfield Dr Who cover for Countdown comic. Click on the image to see a larger version on comic artist Lew Stringer’s website

Cute babies for magazines in illustration and photographs

June 5, 2015
Margaret Banks drew this charmer for Home Chat magazine in 1938. Note the baby is wearing reins

Margaret Banks drew this charmer for Home Chat magazine in 1938. Note the baby is wearing reins

Cute babies and toddlers have long been a staple for appealing to magazine readers – for both editors and advertisers. Until the 1950s, they were usually better portrayed by illustrators, as in the 1938 Christmas cover above by Margaret Banks for Amalgamated Press’s popular women’s weekly Home Chat.

A favourite for such work was Lilian Hocknell, as on the 1936 cover for Mother below. Hocknell also drew the adverts for the Childprufe range for many years.

ilian Hocknell drew this cover for the November 1936 cover of Mother

Lilian Hocknell drew this cover for the November 1936 cover of Mother

By the 1960s, however, illustration was out of favour, except for fiction. This 1964 back cover advert for Heinz baby food from Family Circle is a good example of the photographer’s art.

Heinz baby food advert on the back cover of Family Circle from October 1964

Heinz baby food advert on the back cover of Family Circle magazine from October 1964

 

Get the tongue on that Whiskas cat!

June 3, 2015
This cat with its amazing, lip-licking tongue is from a Whiskas advert of 1964

This cat with its amazing, lip-licking tongue is from a Whiskas advert of 1964

What a tongue! Is it real? Or has it been painted in? This close-up is from a 1964 advert for Whiskas cat food in Family Circle, a magazine that was sold only in supermarkets. No Photoshop then!

Whiskas cat from advert in Family Circle, October 1964

Whiskas cat from advert in Family Circle, October 1964

 

 

 

Herculean power of Bovril’s Victorian advertising

May 31, 2015
Bovril advert of Hercules fighting a lion by Stanley Berkeley from Young Gentlewoman magazine of 1892

Bovril advert of Hercules fighting a lion by Stanley Berkeley from Young Gentlewoman magazine of 1892

Forty years before Guinness gave us strength, it was Bovril that made us feel like Hercules and fit to fight a lion. The ‘Guinness for Strength‘ posters did not appear until 1934, and this is a Bovril advert from Young Gentlewoman magazine of December 1892, the magazine’s first issue. The artist was Stanley Berkeley, a prominent Victorian artist who painted animals and sporting and military scenes. Among his subjects were cavalry charges at the battle of Waterloo – and more contemporary scenes from the Crimea war, Boer wars and Kitchener’s campaign to reconquer Sudan.

This dramatic, whole-page, engraved advert would have had an even bigger effect than usual, given that the rest of the magazine was given over to subjects that were regarded as more suitable to well-bought-up young ladies of the day.


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