Madonna has appeared quite a few times on Vogue covers, but just twice on the cover of Cosmopolitan magazine in the US. In May 1990 she fronted the magazine and the designers made an unusual use of the title to promote its 25th anniversary:
That COSMOPOLITAN girl is twenty-five … and the future is hers
The pop singer was well established as a cover choice by this time, with the first Madonna magazine cover dating back to 1994. But Cosmopolitan seems to have keen to make up for a quarter century without Madonna with its May 2015 issue – when both Madonna and Cosmopolitan celebrated their 50th birthdays (though neither seems to have wanted to be associated with that age!). The publishers, Hearst, ran the cover below and three other Madonna covers. The thing all three covers had in common, as well as Madonna, was ‘Sex! Sex! Sex!’, Cosmo‘s favourite cover line.
But celebrity covers have been rare for most of Cosmo‘s history. Originally, the cover girl was chosen as a ‘Cosmopolitan girl’ who espoused the philosophy of the magazine.
Of course, it wasn’t a silver anniversary for the British edition of the magazine (that only appeared in 1972), so Claudia Schiffer, German supermodel and now Suffolk resident, was the choice for May. Note the cover plug for the Zest insert, Cosmo‘s health and beauty spin-off, which was launched as a standalone magazine in the autumn of 1994.
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