Woman’s Weekly has been one of Britain’s most popular magazines for more than a century. The cover here is from a compilation magazine – Vintage View – of its past articles as owner Time UK exploits its archive. Although no signature is visible, it’s clearly by Lilian Hocknell, who was renowned for her illustrations of children in the art deco period leading up to the Second World War. You can even recognise the same cute toddler from this Mother cover of 1936:
Woman’s Weekly was originally published by Alfred Harmsworth’s Amalgamated Press (later rebranded as Fleetway), which was one of the three big groups that formed IPC in the 1960s and is today controlled by the US published Time Inc.
In its late 1950s heyday, Woman’s Weekly sold 1.5m copies a week and was one of IPC’s ‘big three’ women’s weeklies that ruled the roost in that market until the arrival of new niches in the 1980s, such as Best from Germany and the celebrity weeklies such as Hello and Heat. The other members of that vaunted trio are Woman (originally Odhams Press) and Woman’s Own (George Newnes). In 1959, they were massive money spinners, selling in total about 7 million copies a week between them. Then, both Woman (3.2m copies a week) and Woman’s Own (2.4m) outsold Woman’s Weekly (1.5m). Today, all have dropped sales but Woman’s Weekly has overtaken its rivals. The respective totals are 252,000, 220,000 and 307,000.