Posts Tagged ‘magazines’

The innovative past of magazines

August 6, 2018

There much talk of innovation in the publishing industry at the moment, but an often-overlooked place for ideas is the past 150 years of magazine publishing. And here’s one from the Boy’s Own Paper (BOP).

Until the Second World War, a strategy for some magazines was to publish a magazine as a weekly, and then collate those four issues as a monthly, and also as a complete annual.

So, this BOP from Jan 1908 is actually the December issues with their covers removed, some fresh advertising pages and all in a new wrapper. The price was half as much again as for the four weekly issues at 6d. However, the part carried ‘added value’ in the form of a fold-out colour plate.

The plate was of a painting, ‘?Companions in Tribulation’ by Miss N. Joshua, which showed two men in the stocks. It was printed separately by Tom Browne & Co in Nottingham, a colour lithographic printer founded by Tom Browne, then one of most famous cartoonists.

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Magazine mastheads and typography

August 6, 2018

Drawing title, June 1915

Hand-drawn title for Drawing magazine, June 1915
Hand-drawn title for Drawing magazine, October 1915
Hand-drawn title for Drawing magazine, October 1915
Hand-drawn title for Drawing magazine, February 1916
Hand-drawn title for Drawing magazine, February 1916

Nowadays, type and magazine title pieces – mastheads – are created by designers on computer screens but right into the 1990s, drawing unique lettering and fonts by hand was the standard way of doing things. It might have been cheaper to rely on Letraset rub-down lettering or manipulating photoset typefaces, but nothing could beat the typographer’s pen and creativity for originality.

Until the 1960s and the dominance of photography for magazine covers, illustrators would often draw the lettering for each issue as part of the overall design. The three titles here scanned from different issues of Drawing date from 1915 and 1916, at the height of the first world war.  At first glance, they may look the same, but take a closer look and you’ll soon start to see the differences. The top one is damaged.

Take a look at theses online videos by typographer Davey Farey – whose work includes designing the Times, the Maxim masthead and Blackadder credits – to get a feel for the way it’s done.

Drawing title, June 1915

Hand-drawn title for Drawing magazine, June 1915

Hand-drawn title for Drawing magazine, October 1915

Hand-drawn title for Drawing magazine, October 1915

Hand-drawn title for Drawing magazine, February 1916

Hand-drawn title for Drawing magazine, February 1916

 

Artists, their signatures and monograms

April 12, 2018
Alfred Leete's monogram

Alfred Leete’s monogram

Alfred Leete, creator of the Your Country Needs You poster of Kitchener, had a distinctive signature for his work, as did one of his artistic contemporaries, Lawson Wood, the creator of the Gran’pop chimpanzee character. Both were famous illustrators and in both cases, the signature evolved over time.

Richard 'Dicky' Doyle's monogram on Punch

Richard ‘Dicky’ Doyle’s monogram from Punch

Other illustrators and cartoonists used a monogram, a graphic device made up of their initials. A great example of this was the Punch illustrator Richard Doyle. He used a reversed R to share the upright of the D, with a bird on top to symbolise his nickname, Dicky Doyle. Monograms seem to have become less popular in the 20th century, but Simon House has a spread of Victorian examples in his book, The Dictionary of 19th Century British Book Illustrators.

Leete’s and Wood’s signatures are easy to make out, whereas Doyle’s is a rebus. However, some cartoonists’ signatures seem perverse in their illegibility – Gilbert Wilkinson being a prime example with his covers for Passing Show and Illustrated weekly magazines.

To help get my head round them all, I’ve started a page of signatures and monograms on Magforum with 100 examples. Another illegible example is East on a Health & Efficiency cover – pointers as to what it says or in identifying some others would be appreciated!

east monogram from 1928 Health and Efficiency

Illegible signature for part of ‘East’


To see almost 500 magazine covers and pages, look out for my book, A History of British Magazine Design, from the Victoria & Albert Museum, the world’s leading museum of art and design

 

 


 

London Life prices go through the roof

November 1, 2017
London Life magazine front cover from 1966 with Laurence Olivier, blacked up for Othello

London Life magazine front cover from 1966 with Laurence Olivier, blacked up for Othello

The weekly listings magazine London Life, which was developed to replace Tatler in the 1960s, has long been a good seller on eBay, but a 1966 copy with a Laurence Olivier cover – with the actor blacked up for Othello on the cover – has just gone for £91. A Julie Christie issue from the same year fetched £71 and another issue £57.

London Life was ‘a comprehensive guide to the entertainment scene: films, theatre, restaurants, night life, music, sport’; a Time Out for the Swinging Sixties. It’s usually the earlier issues of London Life under editor Mark Boxer that fetch such high prices.

London Life profile at Magforum

London Life magazine cover checklist


To see almost 500 magazine covers and pages, look out for my book, A History of British Magazine Design, from the Victoria & Albert Museum, the world’s leading museum of art and design


 

How Kitchener inspired the nation for Dunkirk

August 4, 2017
Picture Post for the week of 1 June 1940

Kitchener leads the nation again in the week of Dunkirk from the cover of Picture Post (1 June 1940)

Christopher Nolan’s film Dunkirk has certainly brought the legend of the ‘Little Ships’ armada that rescued so many Allied troops back into the world’s imagination. In 1940, the media that the British will have turned to was BBC radio and Picture Post magazine.

And the image that editor Stefan Lorant chose to put on his magazine’s front cover the week of Dunkirk was Alfred Leete’s Your Country Needs You. It was a cover that will have gone to press before May 29, when the evacuation was announced to the British public. But then Lorant may well have known what was happening to the British Expeditionary Force through his contact with Churchill.

Boat owners certainly responded to the call – making up the bulk in number of the 860 vessels that were involved.  Some 200 of the small craft that epitomised the Dunkirk spirit were sunk. However, by the time the operation ended on June 4, 198,000 British and 140,000 French and Belgian troops had been saved. Another 220,000 troops were rescued  from other French ports.

The presence of this force was undoubtedly a factor in forcing Hitler to rethink his invasion plans, but the war was not going well for Britain – its allies were dropping like nine pins – and Lorant must have been in more fear for his life than most people in Britain. Lorant was a Hungarian Jew who had been imprisoned by Hitler for his work on weekly papers in Germany. In Britain, he promoted the work of many other Continental exiles, including Walter Trier, who drew the Lilliput covers for 20 years, the photographer Bill Brandt and the photomontages of John Heartfield, probably best remembered for his Elephants Might Fly reaction to the Munich agreement (15 October 1938).

Lorant had lambasted the Nazi regime in his book, I Was Hitler’s Prisoner, which was turned into a BBC Radio play; in the pages of Weekly Illustrated, which he had launched for Odhams in 1934; in the delectible Lilliput, which he founded, as well as Picture Post. So he must have been well up on Hitler’s hit list.

Walter Trier's cover for first Lilliput magazine in 1937

Walter Trier’s cover for first Lilliput magazine in 1937

Soon after Lorant went to America in mid-1940, Picture Post‘s two most important cameramen – Felix Man and Kurt Hutton, both German emigres – were interned on the Isle of Man. The magazine set about negotiating for their release, but their fates will not have assuaged Lorant’s fears and he emigrated to the US. As Lorant told his deputy Tom Wilkinson, who went on to become editor of Picture Post:

‘You British citizens will be all right – all you’ll lose is the freedom to say what you think. But we bloody foreigners will be handed over … I’ve been Hitler’s prisoner once in Munich, I’m not waiting for him to catch up with me a second time.’

The Kitchener-covered Picture Post issue was larger than usual and was focused on Britain’s leaders, with 32 pages devoted to government members. Lorant was a big fan of Churchill. The section starts with photographs comparing a ‘grimly determined’ Churchill in 1914 with him ‘grimly determined again’ in 1940.

Back in February 1939, Lorant had sent Wickham Steed, a former editor of The Times, and cameraman Felix Man to Chartwell and interview Winston Churchill at his home. As David Marcou writes in his thesis, ‘All the Best’:

‘Churchill – the man the Tories didn‘t trust – was no more than a backbencher under the Chamberlain administration. He‘d held no office since being Chancellor of the Exchequer under Stanley Baldwin a decade before. Steed concluded his profile: “His abiding care is the safety of Britain, the Empire and the Commonwealth. Should some great emergency arise … his qualities and experience might then be national assets; and the true greatness, which he has often seemed to miss by a hair‘s breadth, might, by common consent, be his.” In its introduction, Picture Post added its own prophetic comment: At 64, the greatest moment of his life has still to come.’

Picture Post covered the German offensive with a dramatic story―’Blitzkrieg’ in the June 8 issue.

‘The lightning war smites Europe. It blisters its way between the Allied Armies, cleaving them in two. It carves out a charred road to the English Channel. It scorches the Belgian Army and stuns the Belgian King into surrender.’

Alongside the words is a full-page photo of a man with a girl lying nearby, which tells the story of what war was doing to innocents. The picture caption reads:

We dedicate this picture to the Fuhrer. We dedicate this picture to the ‘moderate’ Goering. We dedicate this picture to those of our own politicians who promised us that Germany would never be allowed to attain air-parity with Britain; that they had secured peace for our time; that they were abundantly confident of victory … It shows a Dutch father wounded all over, but forgetful of what he is suffering. The dead girl on the corner is his daughter.

It’s no wonder that Lorant decided to put the Atlantic ocean between himself and Hitler. However, he had burned his bridges well before. As I point out in A History of British Magazine Design, Tom Hopkinson identifies the seven pages of ‘Back to the Middle Ages’ (26 November 1938) as ‘the finest example of the use of photographs for political effect’. He describes how Lorant drew up the pages to hit back at ‘This bloody Hitler. These bloody pogroms!’

British Library celebrates Russia’s revolution

March 6, 2017
A Russian revolution version of Alfred Leete's Kitchener poster and magazine cover from 1914

Russian revolutionary propaganda based on Alfred Leete’s Kitchener magazine cover

The British Library has chosen one of the many derivatives of Alfred Leete’s Kitchener image to front its latest exhibition, Russian revolution: hopes, tragedies, myths. The exhibition will also show Lenin’s handwritten application for a reader pass to the library.

British Library. Index slip recording the issue of a reader ticket for the Reading Room at the British Museum to Karl Marx

Record of the issue of a pass for the Reading Room at the British Museum to Marx

Anyone fancying seeing more Lenin relics can pop across to the Marx Memorial Library & Workers’ School in nearby Clerkenwell, where you can visit the room where Lenin worked, which has been kept as he left it. Next year marks the bicentenary of Karl Marx’s birth, which both the Marx Library and the British Library are gearing up to celebrate.

London Opinion 1914

The original magazine cover

The Kitchener image was first seen on the cover of  London Opinion magazine.  Don’t pay any attention to the British Library captioning it as a poster in an article by the historian Professor David Welch. It’s an error that people and institutions have spent a century making, from Picture Post in 1940 to the Royal Mint in 2014.

The full story of Alfred Leete’s cover illustration for London Opinion is told in the book, The Amazing Kitchener Poster.

On this day in magazines: Magazines try to change their names in 1920 and 1959

February 28, 2017
Record Weekly was the new title for New Illustrated in 1920

Record Weekly was the new title for New Illustrated in 1920

Two magazines here demonstrate a similar approach to refocusing a magazine on a new audience – though exactly 39 years apart. One failed, one worked.

The first, New Illustrated of 28 February 1920, had already changed its name on 15 February the year before from War Illustrated. Now it was changing to The Record Weekly. Quite a challenge for a weekly magazine. And it did not work. Despite one of the most acclaimed editors of the era, John Hammerton, being in charge at Amalgamated Press, the biggest publisher of the era, the last issue was dated March 20. Clearly, it a was desperate change that was given little time to succeed.

Blighty Parade magazine was a step in changing the title from Blighty to Parade (1959, February 28)

Blighty Parade was a step in changing the title from Blighty to Parade (1959, February 28)

In 1959, the magazine environment was changing quickly. A men’s weekly magazine that still had a military feel – Blighty – needed to change tack and respond to the threat from television and the new men’s magazines such as Spick and Span. Blighty had been founded as a free weekly for the troops in the First World War, and the idea was resurrected for WWII.

The magazine had long run a feature called ‘Picture Parade’ and some bright spark reckoned ‘Blighty’ was outdated as a name. So Parade it would be. However, simply changed the name was regarded as too big a step. So, a plan was put in place to do it in stages over several years:

  • 1959: The name becomes Blighty Parade, at first with the Parade very small.
  • By the end of February 1959 , they were about an equal weight.
  • This continued until November, when the Parade dominated, but the Blighty was retained throughout 1960.
  • By January 1961, the Blighty was dropped and the Parade title was run right across the top of the cover and down the left side.

This change was obviously done far more slowly than on Record Weekly. The strategy worked, with Parade soldiering on into 1970. It became more aggressive in its pin-ups, with topless shots in each issue. However, the likes of Penthouse, Mayfair and Playboy were even more aggressive and Parade folded. The title was bought by a pornographic publisher and continued on the top shelf.

 


To see almost 500 magazine covers and pages, look out for my book, A History of British Magazine Design, from the Victoria & Albert Museum, the world’s leading museum of art and design

 


On this day in magazines: Today and John Bull in 1960 feb 27

February 28, 2017
Today, the first issue of the cover new John Bull magazine, 27 February 1960

Today, the first issue of the cover new John Bull magazine, 27 February 1960

The year 1960 was a watershed in the history of weekly magazines. The sales of women’s weeklies peaked and the general interest weeklies were already well on the slide, with Picture Post, Illustrated and Everybody’s having already folded. They needed to maintain sales of a million copies a week  to be able to offer national coverage to advertisers, but the world was changing, with magazine readers turning into television viewers.

This first issue of Today is part of that change. The 27 February 1960 issue of the ‘new John Bull, incorporating Everybody’s Weekly‘ marked the end of one of the most famous – and at times notorious – magazine titles in publishing history.

The bizarre cover photograph promoted a colour centre-spread on skiing.

Marketing was vital to keeping up magazines sales, so this issue included:

  • A win a car competition – promoted on the cover as the £1,000 competition.
  • Free insurance offer for registered readers – a technique that went right back to the 1880s with railway insurance from Tit-Bits and, in the First World War, insurance against being killed or injured in a bombing raid in Britain.

Note the plug on the cover for that other vital ingredient of magazines, fiction, with the ‘Trustee from the Toolroom’ by Neville Shute being serialised.

Today was printed by Odhams in Watford, Herts, and published by Odhams Press, Long Acre. The editorial office was at 189 High Holborn. It came out every Wednesday.


To see almost 500 magazine covers and pages, look out for my book, A History of British Magazine Design, from the Victoria & Albert Museum, the world’s leading museum of art and design

 

 


On this day in magazines: Punch and Thatcher in 1977

February 24, 2017
How Trog portrayed Thatcher for Punch in 1977 (February 23)

How Trog portrayed Thatcher for Punch in 1977 (February 23)

‘Trog’ – Willy Fawkes – was a prolific cartoonist and did several Margaret Thatcher caricatures for Punch. This 1977 cover illustrated an article entitled, ‘What to do about the baby shortage’. The Conservative Party leader would not became prime minister for another two years. Here, she is portrayed as pregnant in the pose made famous by Alfred Leete in the ‘Your Country Needs You’ image of Lord Kitchener.

Thatcher had been a member of parliament since 1959 and became Edward Heath’s education secretary in 1970, a post she held for four years until the Tories lost power. She replaced Heath to become leader of the opposition and in 1979 won the first of her three premierships, losing the party leadership to John Major in 1990. Next are two more Thatcher depictions by Trog, all also before she became PM.

Trog turns to Dickens for inspiration in this Thatcher caricature from 1971 for Punch magazine cover

Trog turns to Dickens for inspiration in this Thatcher caricature from 20 July 1971 for Punch

In 1971, Trog had turned to Charles Dickens’ Oliver Twist for inspiration, a serial first published in Bentley’s Miscellany magazine in 1837, with a George Cruikshank engraving of the above scene. The Punch cartoon has Thatcher in the role of Mr Bumble, the workhouse beadle, taking umbrage at Oliver asking for more gruel. She was education secretary at this time and cut spending. In 1974, and caused a furore and was nicknamed ‘Thatcher the milk snatcher‘ for ending the practice of primary schoolchildren being given a small bottle of milk each day.

Thatcher as a hippy! Trog for Punch in 1975

Thatcher finds the grass is greener as a hippy! Trog for Punch in 1975

The idea of Thatcher as a spliff-smoking, guitar-strumming hippy is the sort of thing that would have to come from a cartoonist like Trog. The Punch cover is from October 8, 1975, a year after she had replaced Edward Heath as  leader of the Conservative Party.


To see almost 500 magazine covers and pages, look out for my book, A History of British Magazine Design, from the Victoria & Albert Museum, the world’s leading museum of art and design

 

 


On this day in magazines: Queen in 1962 and stale eggs for Home Chat in 1915

February 22, 2017
Queen magazine cover by Norman Parkinson from February 20, 1962. It was the 'mad Italian fashion' issue

Queen magazine cover photograph by Norman Parkinson from February 20, 1962. It was the ‘mad Italian fashion’ issue

This dramatic cover from Queen magazine of 20 February 1962 was part of a black-and-white feature on ‘mad fashion’ from Italy. Norman Parkinson’s ‘Beauty and the beetles’ photograph shows a model wearing false nails of pearl and coral by the fashion designer Irene Galitzine, famed for her ‘palazzo pajamas’ as worn by Claudia Cardinale in the 1963 film The Pink Panther. Inside, the article also showed Galitzine’s ‘smartest nutty hat in Florence’ and her Corinthian column evening dress.

The Queen had been a society weekly launched by Samuel Beeton (husband to Mrs of cookery fame), but was relaunched by Jocelyn Stevens in 1958 to become part of Swinging Sixties London. Stevens Press was based at 52 Fetter Lane, just off Fleet Street. Art editors on Queen included Mark Boxer, Tom Wolsey from Town and David Hamilton, who was lured back from Paris where he worked with Peter Knapp on Elle magazine.

Queen was later merged with Harper’s to become Harper’s & Queen, though the ‘& Queen‘ became a victim of globalisation when it was dropped by US-owned Hearst UK to standardise the magazine’s name as Harper’s Bazaar across the world.

These days, the big fashion glossies are always thought of as monthlies, but the likes of Harper’s & Queen and Vogue were published twice a month until about 1980.

Articles in this issue included George Melly on the characters of Pulham Market in Norfolk with photos by John Hedgecoe; ‘The Schweitsers: who are they?’ by Colin Macinnes; a London collections spread shot by Terence Donovan; Graham Sutherland at Coventry Cathedral; and a Frank Sinatra profile by the aristocratic Robin Douglas-Home.

In total contrast, how’s this for a cover from a wartime Home Chat of 20 February 1915? The First World War saw food shortages and high prices, and eggs must have been in short supply judging by this issue. The cover, ‘How to tell a fresh egg’, suggests holding the egg up to a candle, gas or electric light. It illustrates ‘red spots’, ‘blood rings’,  the yolk sticking to the shell or settling at the bottom, and black mold as signs that an egg is stale or bad.

Home Chat magazine cover from 1915, February 20, showing how to tell a stale eggs

Home Chat magazine cover from 1915, February 20, showing how to tell a fresh egg by looking at its insides using a candle

Home Chat was one of Alfred C. Harmsworth’s weekly launches that spawned the Amalgamated Press magazine empire. Its format was about about half way between A5 and A4. Its mix of social gossip, home hints, dress patterns, short stories, recipes and competitions kept this popular women’s weekly going from 1895 to 1959.

 


To see almost 500 magazine covers and pages, look out for my book, A History of British Magazine Design, from the Victoria & Albert Museum, the world’s leading museum of art and design