Archive for the ‘advertising’ Category

How Radio Times marked VE Day

May 8, 2020

radio-times-magazine-cover-1945-VE-day-Victory-Europe-May

This is the front cover of the Radio Times listing VE-Day celebrations in Britain to mark Germany’s surrender in May 1945. Special victory radio programmes on the BBC marked the week, celebrating each of the armed services and the civilian effort.

Beautifully illustrated as always, even the advertising, such as this Nestle advert, drawn, I reckon, by Mabel Lucie Atwell. She was an incredibly successful illustrator, renowned for her drawings of cute children.

radio-times-1945-may-10-Mabel-Lucie-Atwell-nestle-advert

 

 

Magazines and adverts in Fleet Street

April 20, 2020

Fleet-Street-postcard

Fleet Street has run with printing ink ever since Wynkyn de Worde moved Caxton’s press from Westminster into Shoe Lane, just off the east end of the street, in the 1490s. This coloured postcard tells of much of that history.

The view looks east along Fleet Street across Ludgate Circus and through the railway viaduct that once spanned Ludgate Hill up to St Paul’s Cathedral. The church spire in front of the cathedral’s dome is St Martin’s Ludgate, a church that, like St Paul’s, was rebuilt by Christopher Wren after the 1666 Great Fire of London. Ludgate Hill station closed in 1929, but the bridge was not demolished until 1990 as part of the construction of Thameslink, the line that crosses the capital to join the south coast with the Midlands.

Fleet-Street-newspaper-seller

Newspaper seller by Poppin’s Court

Bride Lane is the the right and a newspaper seller stands on the left at the archway leading into Poppin’s Court. Shoe Lane would be behind to the left.

At least three pubs can be seen. The King Lud is in front of the rail bridge on the left. Today, it’s split into a Santander branch and a Leon fast food joint. There’s a plaque up on the wall on the Ludgate Hill side of the Leon marking the site of publication of the first regular English daily newspaper, the Daily Courant, in 1702. The pub was named after the king who, legend has it, founded London and gave his name to Ludgate. A statue of Lud and his sons that was once part of the gate now stands in the porch of St Dunstan-in-the West at the other end of Fleet Street.

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Signs for Smith’s Advertising Agency, Quiver magazine and Tit-Bits, probably in May 1914

On the right of the postcard, can just be made out the square white sign for the Punch Tavern (No 99), which was called the Crown and Sugar Loaf, but took the new name after Punch magazine moved to 85 Fleet Street in 1845. The pub developers Saville & Martin rebuilt the pub in 1890s and it is now grade II listed. Smith’s, one of the biggest advertising agencies, occupied the offices above the Punch Tavern, named Publicity House. The SAA lettering can be seen on the corner of a building it occupied from 1885 to at least 1936. Coming back in this direction on the right is Bride Lane, home to both the journalists’ church and now St Bride’s Printing Library. There’s then an awning with a shop frontage below and the white sign for The Old Bell Tavern (No 95).

Today, the newsagents under the awning is gone and there is a fancy windowed frontage to the Old Bell, but photographs show there used to be just a tiled entrance way into the pub (like the Punch Tavern today).

Above the Old Bell are two hoardings. The lower one with a green background is for Tit-Bits, promoting ‘£500 in simple cricket competition’.

The larger hoarding shows a poster for The Quiver, a popular monthly, headed up with the words ‘Special mothers’ and daughters’ number’. The name Annie S Swan tops the billing. Swan was a famous romantic fiction writer, and editor of Women at Home from 1893 to 1917. She was also a founder of the Scottish National Party. The Quiver serialised Swan’s Corroding Gold from early 1914 and Cassell published the book that same year. The poster appears to be advertising the May issue, suggesting the photograph was taken at that time.

Other writers on the Quiver list include Amy B Barnard LLA (author of The Girls’ Encyclopaedia), the author Mrs George de Horne Vaizey,  Mrs Elizabeth Sloan Chesser MD, and Helen Wallace. 

quiver-magazine-cover-1914-february-arnold-bennett-horne-vaizey

The Quiver, February 1914. The cover lines are for Arnold Bennett’s ‘mental stocktaking’ and the romantic serial ‘Heart’s Desire’ by Mrs George de Horne Vaizey

The Quiver, which ran from 1861 to1926, was published and printed by Cassell at La Belle Sauvage Yard, a few hundred yards away near the foot of Ludgate Hill. Cassell was a publishing house that pioneered cheap reprints of classic books and hit it big in 1883 with Stevenson’s Treasure Island and Rider Haggard’s King Solomon’s Mines two years later. The Quiver was originally ‘designed for the defence and promotion of biblical truth, and the advancement of religion in the homes of the people’, what would have been called ‘Sunday reading’, but became more general in its coverage in the Edwardian era. The name Cassell is now associated only with books, but the company was also one of the biggest magazine publishers of the Victorian and Edwardian eras, and sold its titles to Harmsworth’s Amalgamated Press in the late 1920s. The titles included Cassell’s Magazine, the short-lived Woman’s World (edited by Oscar Wilde), Cassell’s Saturday Journal, Chums, the Penny Magazine, New Magazine and The Story-Teller.

La Belle Sauvage Yard no longer exists, but John Cassell moved his publishing and printing offices there in 1852, when it was part of one of the oldest inns in the City of London, The Bell Savage, dating back to 1380. According to The Story of the House of Cassell, the name derives from a combination of William Savage and the name of the hostelry he owned, Savage’s Inn, otherwise called the Bell on the Hoop. It later became a theatre and coaching inn.

The book places the Francification of the name to La Belle Sauvage at the door of no less a literary figure than Joseph Addison, co-founder of the original daily Spectator in 1711. In issue 82 of the Spectator, despite customers finding their ale at ‘the Sign of a Savage Man standing by a Bell’ he writes about ‘the reading of an old Romance translated out of the French, which gives an account of a very beautiful Woman who was found in a Wilderness, and it is called in the French La Belle Sauvage.’

Cassell gradually took over the yard and rebuilt it. The entrance was through an arch off Ludgate Hill. The inn was demolished in 1873 to make way for the railway viaduct. The rest of La Belle Sauvage was destroyed, like much of Fleet Street, by bombing in 1941.

Notice how prolific the advertising sings are. The Bovril sign atop the building on the far side of Ludgate Circus was there from about 1900 for 40 years. Below are promotions for Schweppes and the Isle of Man office with its Legs of Man logo.

Smith’s, one of the biggest advertising agencies, occupied the offices above the Punch Tavern, named Publicity House. The SAA lettering can be seen on the corner at the level of each of the three floors of the building.

Finally, the postcard demonstrates image manipulation, not only because it was a black-and-white photograph that has been coloured, but part of the view has been edited. Compare the bottom-right corner of the postcard with the close-up of the Quiver poster; you’ll see that the lorry with the Robin starch advertising on its canvas side has been removed and painted over with pedestrians, probably because it was felt to detract from the card.

The art in advertising

March 26, 2020
Edwards' Harlene hair dressing advert 1902

Edwards’ Harlene hair dressing advert from 1902

Engraved advertising in Victorian and Edwardian magazines looks so dramatic with its hard back and white lines, particularly as the big brands employed some of the best illustrators.

This engraving is from a page advert in Alfred Harmsworth’s London, a monthly magazine, dated June 1902. The face in the unsigned illustration for Edwards’ Harlene hair dressing has the look of a painting or leaded window by the Pre-Raphaelite Edward Burne Jones. Overall, the image is influenced by the works of Alphonse Mucha and Art Nouveau, with detailed patterning for the clothes and background; everything, except, ironically, for the snaking hair itself.

The Wellcome Library has a chromolitho print of the Harlene artwork without the text from the lower part of the advert.

It was clearly a brand that took advertising very seriously with celebrity recommendations by music hall artiste Lillie Langtry and, it seems, half the royal houses in Europe. But then, Harlene was a miracle potion, promising that it:

Restores the hair,
promotes the growth,
arrests the fall,
strengthens the roots,
removes dandruff,
beautifies the hair.

London-1902-harlene-head-of-hair

Pre-Raphaelite face in the engraving

The Art of Advertising exhibition was to open at Oxford’s Bodleian library this month, but has been postponed. It tells the story of British advertising from the mid 18th century to the 1930s based on the John Johnson collection of printed ephemera.

Other places to research advertising imagery include the History of Advertising Trust, the Maurice Rickards collection and the Advertising Archives.

>>More about magazines at Magforum.com

When ‘Put-U-Up’ was a trade mark

March 1, 2020

Illustrated-1939-may-13-p41-put-u-up-bed-advert.jpeg

‘Put-U-Up’ is one of those expressions that’s a household phrase to me for a folding bed, but, as this pre-war colour advert shows, it was an actual brand, made in Clapton, east London.

The full-page advert is from a 1939 copy of the tabloid-sized Illustrated, one of the biggest-selling weekly magazines at the time. It was a rival of Picture Post, and later John Bull, when the latter adopted colour after the war. Its sales at the time will have been about a million copies a week. Illustrated was printed in Watford for its Covent Garden-based publisher, Odhams Press. It closed in 1957, a time when magazines were losing advertising revenue and readers to commercial television.

> General weekly magazines

 

Harry Furniss: he Lika Joko

January 10, 2020
Lika Joko first issue cover

Lika Joko first issue cover in 1894. It was ‘conducted’ by Harry Furniss

Harry Furniss was a popular black and white artist of the late Victorian and Edwardian periods who launched his own magazine, Lika Joko in 1894 after he left Punch. The name was a pun on ‘like a joke’ and one of his noms-de-crayon. Like many periodicals of the time, the cover was dominated by advertising.

Note how Furniss portrays himself alongside the magazine’s title with his quill pen piercing the artist’s palette and the nib appearing to be covered in blood – the pen being mightier than the sword. He is dressed in a kimono with sheets of paper held in place at his back by the belt. The patterns on the kimono are formed from parts of his signature. The lettering of the title also has a Japanese feel. Furniss had produced a series of cartoons, ‘Our Japanneries’, under the name Lika Joko in 1888, pretending to be ‘the celebrated Japanese Artist … who is now on a visit to this country’. In the late Victorian period, Japan had a huge influence of art in Britain, resulting in a phenomenon known as Japonisme. Japan and Britain were great allies until World War II.

Illustration from Lika Joko editorial page: How Harry Furniss portrayed Mr Punch and Toby

How Harry Furniss portrayed Mr Punch and Toby in the Lika Joko editorial

On Punch, Furniss was renowned for his quick-fire caricatures of MPs in parliament for the Essence of Parliament pages, which were collated into books, but he turned his pen to all sorts of subjects and illustrated many books. RGG Price in his History of Punch (1957) says: ‘During the years of his Punch work, Harry Furniss dominated the pages. He was all over the place with jokes, illustrations, dramatic criticisms, headings and parliamentary sketches … It is said that he would chat to a man and caricature him on a pad held in his pocket.’

One of his cartoons in the satirical weekly was a spoof on advertising for A&F Pears (now part of Unilever), which used endorsements from celebrities such as the actress and notable beauty, Lillie Langtry, to sell its translucent amber soap. The spoof (26 April 1884) showed a tramp writing a letter saying:

I used your Soap two years ago; since then I have used no other.

Furniss and Punch fell out when the magazine sold the copyright in the drawing to Pears for use in advertising. Price describes Furniss as being ‘dictatorial and slick’ over the issue and the Punch people as ‘patient and disinterested’ in their correspondence. Despite this, the Pears advert was carried on the back cover of the first issue of Lika Joko – see at the bottom of this post – though with a slightly different caption. Pears used the Furniss cartoon advert at least for 16 years – I have a copy of it in a 1910 issue of TP’s Magazine.

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Pears took the Millais painting ‘A Child’s World’, added a bar of soap by the boy’s foot to advertising reproductions, and called it ‘Bubbles’

Pears famously turned another image, the painting ‘A Child’s World’ by the Pre-Raphaelite artist John Millais, into advertising – the  image became so famous because it was reproduced as colour lithographs millions of times over several decades. Thomas Barratt, the company’s managing director, bought the painting from Illustrated London News owner Sir William Ingram, who had reproduced it in the magazine as a colour poster for a Christmas issue. Pears had the image copied with a bar of its soap added and today we know it as ‘Bubbles’.

Barratt has been described as ‘the father of modern advertising’ for his innovative strategies. The boy in the painting was the artist’s grandson, Willie James, who later became a Royal Navy admiral. Like Pears’ soap, ‘Bubbles’ is now owned by Unilever and is on loan to the Lady Lever art gallery in Port Sunlight, on the Wirral. Copies of the colour advertising can be seen online from the V&A museum catalogue.

Pear's soap took the back page of Lika Joko with its Harry Furniss advertisement

Pears took the back page of Lika Joko with its Harry Furniss advert

Lika Joko lasted for just 26 issues, from 20 October 1894 to 13 April 1895. Price describes how Furniss was refused a gallery ticket to parliament for Lika Joko – a disaster for a political caricaturist – and that this proved fatal to the paper. Later, Furniss went to the US, where the Internet Movie Database lists him as directing, writing and appearing in three films for Edison Studios, a company controlled by the inventor Thomas Edison: The Mighty Hunters and The Artist’s Joke (1912), and Rival Reflections (1914). Furniss returned to Britain and has been credited with helping to pioneer animated cartoon films in 1914 with War Cartoons and Peace and Pencillings. The BFI credits Furniss on 15 films.

There is a short film online at Brighton University, Winchelsea and its Surroundings. A Day with Harry Furniss and his Sketchbook, which shows Furniss at the cottage of Helen Terry and painting the actress. Other scenes are filmed in Winchelsea and Hastings.

Price reckons Furniss made a lot of money but lost most of it to making films. He died in 1925, in the seaside town of Hastings, where he is buried.

The National Portrait Gallery has a self-portrait of Furniss and more than 450 of his sketches for sale online as prints.

>> Harry Furniss profile in Tit-Bits, alongside Sir Leslie Ward (‘Spy’ of Vanity Fair) and the theatrical caricaturist Alfred Bryan

>> More on Punch, a weekly satirical magazine that lasted 150 years


To see almost 500 magazine covers and pages, look out for my book, A History of British Magazine Design, from the Victoria & Albert Museum, the world’s leading museum of art and design

 

 


Kitchener poster and the Washington Post film

November 20, 2019
The cover of Art Buchwald's 1968 book, Have I Ever Lied to You? is on the wall of the editor's office in The Post

The cover of Art Buchwald’s 1968 book is on the wall of the editor’s office in The Post

I rabbit on so much about Alfred Leete’s Kitchener poster that I wrote a book about it, but it still never ceases to amaze me the way that Leete’s Kitchener image – and the many derivatives of it – keep popping up. One example is in the Steven Spielberg film, The Post.

A poster for Have I Ever Lied to You?, a book by the Washington Post columnist Art Buchwald, is on the wall of the editor’s office. It can be seen in several scenes. Buchwald is portrayed as Uncle Sam from the 1917 recruiting poster by James Montgomery Flagg.

The Flagg image, which, like Leete’s, first appeared on a magazine cover (Leslie’s Weekly), was a blatant copy of Leete’s September 1914 cover for London Opinion magazine. Flagg simply replaced Kitchener with himself as Uncle Sam, and the poster has been as big a hit in the US as Leete’s was in Britain.

In The Post, Tom Hanks plays the editor, Ben Bradlee. It comes across just like the 1980s TV series Lou Grant. In that, Mrs Pynchon, the widowed owner of the fictional Los Angeles Tribune, was based on two women: Katherine Graham, the widowed owner of the Washington Post; and ‘Dolly’ Schiff, owner and publisher of the New York Post.

Mrs Bull and Farrow’s Bank for Women

April 10, 2017
Front cover of the first issue of Mrs Bull magazine in 1910

Front cover of the first issue of Mrs Bull magazine in 1910

Horatio Bottomley launched one of the most successful magazines of the 20th century, John Bull. He was less successful in launching this weekly magazine for women, Mrs Bull, in 1910. The launch cover of the magazine – by the artist Lawson Wood who is remembered today for his humorous animals, particularly the Gran’ Pop series – is shown above. It lasted until 1913, when it changed its name to Mary Bull, but that closed in March 1915.

Full-page advert for Farrow's Bank for Women in Mrs Bull magazine in 1910

Full-page advert for Farrow’s Bank for Women in Mrs Bull magazine in 1910

As well as being a publisher, Bottomley turned out to be one of the century’s greatest swindlers, through his financial scams, which were promoted in John Bull. So it was interesting to find a full-page advert for Farrow’s Bank for Women at 29 New Bridge Street in London, in the first issue of Mrs Bull. The advert describes the bank as:

The first and only Bank for Women in the United Kingdom which is entirely managed by women

This was the era of the suffragette and the image appears to exploit that connection, showing what could be Emmeline or Sylvia Pankhurst giving a speech at the base of Nelson’s Column in Trafalgar Square, which was then a popular place for meetings.

The opening of the bank was noted as a ‘very significant event’ for the women’s movement in  an Australian paper, the Courier Home Circle, dated 18 May 1910:

THE FIRST LADY BANK MANAGER

A very significant event in the annals of the women’s movement was the opening lately of Farrow’s Bank for Women, the first women’s bank in England. Even more important, from a woman’s point of view, is the appointment of a woman to the responsible billet of manager, as well as of a staff composed exclusively of women.

To Bliss May Bateman, well known in literary circles as a writer of poems, novels, and articles on foreign literature in the reviews, has fallen the pioneer honour of directing Great Britain’s first bank for women.

In June 1913, the feminist journal The Awakener carried a full page advert for Farrow’s Bank for Women, where ‘ladies find a courteous and obliging staff of their own sex, ready to assist them in any and every detail of Banking and Finance’.

Farrow’s Bank at 1 Cheapside in the City of London, the owner of the women’s bank, described itself as ‘the people’s bank’. However, Farrow’s collapsed just ten years later and has been cited in academic journals as an example of management hubris:

Farrow’s was in a complete state of insolvency when it opened its Women’s Bank, which was merely a desperate attempt to pull in more money. The bank was only kept open through an elaborate system of accounting fraud, which was finally exposed in 1920.

There are some later adverts for Farrow’s Bank for Women online, for example from Weldon’s Ladies Journal in April 1911.

 

On this day in magazines: Sunday Times supplement 1962

February 5, 2017
First issue cover of the Sunday Times Colour Section on 4 February 1962

First issue cover of the Sunday Times Colour Section, 4 February 1962

The first Sunday of February 1962 saw the advent of the Sunday Times Colour Section. It could not call itself a magazine then because the law prohibited magazines being published on a Sunday.

However, the colour supplement was a big factor in changing the nature of the magazine industry. The advent of commercial television in the mid-1950s had brought down general weekly magazines such as Picture Post, Everybody’s and Illustrated. And monthlies too, such as Lilliput. From 1962, the Sunday papers became another nail in the coffin of weekly magazines. John Bull had relaunched itself as Today but would last just another two years;  Tit-Bits, Reveille and Weekend would soldier on before eating each other up and closing in the 1980s. It was a story of slowly falling sales for women’s weeklies too, with their circulations having peaked in 1960.

Yet it was not all plain sailing for the first 1960s colour section. Mark Boxer had been tempted across from the upmarket monthly Queen as launch editor. He said he had only seven weeks to produce the first issue and would later say he was ‘amazed by its success’. He wanted to change the name to Sunday Times Colour Magazine but aside from the legal question, he was told that this might be interpreted as a sign of losing confidence. A few weeks after the launch, he said: ‘The supplement is still not being taken seriously. It is like the toy in the cornflake packet.’

The art director was John Donegan, who had worked in advertising and later became a cartoonist for Punch and the Sunday Express. The  cover for the first issue shows 11 photographs taken by David Bailey of Jean Shrimpton wearing a Mary Quant dress. They encircle a colour shot by photojournalist John Bulmer of Burnley’s legendary striker Jimmy McIlroy. The issue also published the Ian Fleming short story ‘The Living Daylights’, but was described ‘a crashing bore’ in the news weekly Topic.

At the start of its second year, the Colour Section began calling itself a Colour Magazine. That word ‘colour’ was the magic ingredient, enabling the Sunday Times to offer a colour national advertising vehicle to big advertisers.It finally became the Sunday Times Magazine in 1964.

The idea of supplements is not new, of course. The Times launched a women’s supplement in 1910, and a colour version a decade later, though bother were short lived. And the Times Literary Supplement and the paper’s Education and Higher Education supplements are still published. But these are exceptions to the rule that supplements cannot make it as magazines. The last one to try – the Mail on Sunday‘s You, was an embarrassing failure when it tried.

Roy Thomson starting the presses at Sun Engraving for the Sunday Times Colour Supplement in January 1962

Roy Thomson starting the presses at Sun Engraving for the first Sunday Times Colour Supplement in January 1962

‘Bore’ it might have been, but it pulled in the advertising revenue for Sunday Times owner Lord Thomson (a tycoon often remembered for saying that television was ‘a licence to print money’). Other papers took notice, with The Observer following suit on 6 September 1964 with a cover portrait of Lord Mountbatten by John Hedgecoe, who established the photography department at the Royal College of Art the next year. It took its inspiration from magazines such as Life and Paris Match as well as the Sunday Times supplement. A Daily Telegraph supplement was launched the same month. Late in the decade, the Mirror had a ago, but this did not last long. Nowadays, however, most of the national papers have several magazine supplements, as do many local and regional papers.

Mini painted by Alan Aldridge for the Sunday Times 1965

Painted Mini by Alan Aldridge for the Sunday Times 1965 Automania special

Under editors such as Godfrey Smith, Hunter Davies, Ron Hall, Philip Clarke and Robin Morgan, the Sunday Times Magazine was a breeding ground for photographers, editors and designers, with people such as Peter Crookston, the future Nova editor; David Hillman, the Nova designer and later Guardian redesigner; and Peter Fluck and Roger Law (Spitting Image puppet makers); and art editor and Soviet archive owner David King all going through its doors.

Michael Rand ran the art side of the supplement between 1963 and 1993. In a commemorative issue (5 February 2012) he said:

I never attempted a style for the magazine. I just wanted it busy but simply laid out, and there had to be tension there: grit and glamour. I realise now my unconscious influence was Picture Post. It had those great covers and was unashamedly a picture magazine. And I used a lot of illustration — David Hockney, Peter Blake and Ian Dury did front covers. There was a feeling that, creatively, you could do anything.

And the supplements could do pretty much anything. The October 1965 front cover above – an Automania special issue – is an example. It is a real Mini painted in his psychedelic style by Alan Aldridge. The car was white-washed and painted with 100 tubes of designer’s gouache, six cans of silver spray from Woolworths and checkered tape. It took five days. And then Denis Rolfe took the photo.

To encourage advertisers to prepare better artwork, the Telegraph group produced the Daily Telegraph Magazine Guide to Gravure Printing, a book written by its technical adviser, Otto M Lilien, in 1968. The expensive, 100-page guide was printed by Eric Bemrose, Aintree, the company that printed the magazine, with acetate pages produced by Harrison & Sons (High Wycombe) and binding by Tinlings of Liverpool.

The process and its technical differences from Letterpress and offset [lithography] are fully set out and illustrated In the following pages. Explanations are given to assist the achievement of the best possible results from the use of gravure through suitable basic design, typography, Artwork, photography and layout

The cost of printing the Mirror Magazine lost IPC millions of pounds in 1970

The cost of printing the Mirror Magazine lost IPC millions of pounds in 1970

Supplements had massive print runs on the country’s biggest gravure presses, and budgets to match because their economics were not the economics of a paid-for magazine.

However, get it wrong on a supplement and the printing costs could kill you – as it did the Mirror Magazine. IPC launched the supplement but the massive 5 million print run was too long for the  copper cylinders on the gravure presses at Odhams Press in Watford. That meant two sets of very expensive cylinders – and the Mirror Magazine closed within a year having lost £7 million.

 

What’s a copy of the Sunday Times Magazine worth?

 


To see almost 500 magazine covers and pages, look out for my book, A History of British Magazine Design, from the Victoria & Albert Museum, the world’s leading museum of art and design

 

 

 


Festival celebrates 100 years of advertising

February 4, 2017
The Cadbury's Smash Martians

A great favourite from the 1970s: the Cadbury’s Smash Martians

The Institute of Practitioners in Advertising is to hold a festival in March celebrating its founding 100 years ago. The theme of the events will be  celebrating the most creative adverts, ‘from the PG Chimps to the Smash Martians and the Cadbury’s drumming gorilla; from Lord Kitchener’s ‘Your Country Needs You’ to John Lewis’s Buster the boxer’.

The IPA’s festival takes place over four days centred around an exhibition at the Boilerhouse, Old Truman Brewery, Brick Lane, London, from the 9th to the 12th of March.

Alongside the exhibition will be events such as a screening and Q&A with Oscar-winning director Sir Alan Parker; a ‘romp’ through the relationship between pop music and commercials; and a tour through the funniest ads.

A great favourite from the 1970s are the Martians developed by Boase Massimi Pollitt for Cadbury’s Smash dried potato. Those Martians were the Meerkats of their day and Cadbury’s linked up with children’s comics to promote them. Car workers at Vauxhall in Ellesmere Post and Ford in Halewood made Martian models from car parts and hawked them around the local pubs at 50p at time. The only problem was that the car parts probably cost £10!

I hope they remember that Alfred Leete’s ‘Your Country Needs You’ poster with the pointing Lord Kitchener was originally an editorial magazine cover!

 

Trump magazine forecasts president’s hairstyle in 1957

January 13, 2017

 

Trump magazine cover from 1959. It was a cross between Mad and Playboy

Trump magazine from 1957. It was a cross between Harvey Kurtzman’s Mad and Hugh Hefner’s Playboy

Nostradamus had nothing on this: magazine advert forecasts president's hairstyle in 1959

Nostradamus had nothing on this: magazine advert forecasts president’s hairstyle in 1957

All this fuss about Donald Trump has done great things for the price of a satirical magazine first published in January 1957 when Donald John was just 10 years old. It was called Trump – and on the back cover is a spoof shampoo advert that forecasts the US president’s hairstyle. It even gets the colour right!

A copy of this first issue of Trump has just sold on eBay for just shy of $200. The listing described the magazine’s history, and, as with so many stories to do with today’s US president elect, there’s porn involved, with Playboy founder Hugh Hefner being the publisher:

Harvey Kurtzman was the creator of Mad magazine which become a huge success. Hugh Hefner (Playboy) approached Kurtzman and told him that if we were to leave Mad he would publish him himself. The result was Trump, a more risqué version of Mad. The magazine was printed on the glossy paper that Playboy was printed on and Kurtzman hired Mad contributor Will Elder and Jack Davis as well as a number of new talent such as Al Jaffee and Arnold Roth. Despite a 50¢ cover price (which was expensive at the time), the magazine was a success on the market but was cancelled after only two issues because of how costly it was to produce. Kurtzman later created similar magazines Humbug and Help but had been quoted at saying that Trump was the closest he ever came to producing the perfect humour magazine.

The condition was described as very fine, with the pages ‘white and crisp’ and the cover being ‘amazingly clean considering how unforgiving white covers from that era could be’.

Breck shampoo advert from 1960

Breck shampoo advert from 1960

But the real value of this magazine to me is that back cover – it’s for ‘Beck’ shampoo. There was a real shampoo called Breck and the spoof advert pulls off its advertising style and typography to a T. But just look at the hair in the spoof advert! Truly, Trump magazine rates with Nostradamus in the way it has forecast the look of the next US president!