Madonna on the cover of i-D dated March/April 1984
A copy of the March/April issue of i-D from 1984 has sold on eBay for £179.99. It was marketed as ‘MADONNA’s 1st magazine cover’ and the listing went on:
This is the super collectable and rare Madonna issue. It was her VERY FIRST magazine cover. Spotted in a club in Paris, and photographed by Mark Lebon when she arrived in London. There’s no interview as such, a couple of quotes, including these snippets: ‘I moved to New York because my father wouldn’t let me date boys… I was 17 when I saw my first…’
But this ‘first cover’ claim seems dubious when No 1 magazine had her on its cover dated February 4.
Madonna magazine cover – No 1 from 4 February 1984
And Smash Hits followed 12 days later. This magazine also sells well across the world, fetching £28 in the UK and $49 recently in Australia. In addition, a collection of 31 Madonna magazines described as ‘all mint’ and ‘some very rare’ from 1984 to 2017 sold in Oz for $407, attracting 13 bids. The lot included the 1984 i-D., as well as Playboy, Face and Tatler Madonna issues.
Smash Hits, dated 16 February 1984
The March/April issue of i-D may well have been on sale in February, because monthlies usually come out towards the end of the month preceding the cover date, but as early as the 4th, No 1‘s cover date, seems unlikely.
Even so, the Madonna i-D magazine seller, Vintage Magazines, has listed another copy on eBay – but upped the price to £250!
Despite Madonna’s popularity in the music press, the first reference I can find to her in newspapers is in ‘Eurythmics singer brings his studio’, a feature by Todd Webb in the
16 August 1984 Daily Oklahoman, an American paper. The profile of Dave Stewart mentions that:
his travelling notebooks – cassettes containing miles of taped songs, song fragments and melody lines – have yielded three songs for the new Tom Petty album, a new song in the making for Madonna, and plans to ‘experiment in the studio’ with [Lou] Reed
No doubt, Madonna experts will be able to identify the track – and this press cutting is undoubtedly one many fans aspire to as well. Just a few months later, The New York Times of 6 January was talking of how:
No phenomenon illustrates more pointedly how pop music history seems to run in cycles than the overnight success of the 24-year-old pop siren known as Madonna. The month before Christmas, Madonna’s second album, Like a Virgin sold more than two million copies (‘Madonna’s siren song’ by Stephen Holden)
It takes another six months before Britain’s mainstream press picks up on a phenomenon that swept its pop magazines before anywhere else. Surprisingly, it was The Times that leapt in, though with a highbrow angle about women’s liberation:
The United Nations decade for women reached its climax here with Playboy and Penthouse rushing to beat each other to the newsstands with nude pictures of pop star Madonna. For those who do not follow the pop scene closely, I should explain that Madonna is not a successor to the Singing Nun but the very latest sex symbol. Her stage costume consists of lacy underwear, bare navel, micro-skirt and crucifix. (‘Liberated – with frills attached’ by John O’Sullivan, 13 July 1985)
(I should explain that the Singing Nun was Jeanine Deckers, a Belgian nun – with the stage name Sister Smile – who beat the Beatles to No 1 in 1963 with Domenique, but became addicted to drink and drugs and died in 1985.)
A month after its decade for women article, The Times was quoting Madonna’s press team in a piece about pop and film soundtracks, saying ‘she’s the hottest crossover dream to burn up the charts since Elvis’. From nowhere to Elvis in a year, not bad going – and then she hitched up with actor Sean Penn and the anti-Madonna ‘flirt rock’ reaction kicked in.
To see almost 500 magazine covers and pages, look out for my book, A History of British Magazine Design, from the Victoria & Albert Museum, the world’s leading museum of art and design