Archive for the ‘1800s’ Category

Punch magazine’s horn of plenty

September 28, 2017
Morten Morland cartoon from The Times newspaper showing Labour shadow chancellor John McDonnell with his mouth depicted as a Punch-style horn of plenty

Morten Morland cartoon from The Times newspaper showing Labour shadow chancellor John McDonnell with his mouth depicted as a Punch-style horn of plenty

The Times this week ran a Morten Morland cartoon showing Labour shadow chancellor John McDonnell with his mouth depicted as a horn of plenty – a cornucopia. This is a reference to an idea that goes back a couple of thousand years to Greek mythology. But it is a classical allusion that was very much kept alive by Richard ‘Dicky’ Doyle with his famous Punch magazine cover design that developed from 1844.

The horn of plenty from the left side of an 1847 Punch cover

The horn of plenty from the left side of an 1847 Punch cover

Buyers of Punch – just 6,000 of them each week in the satirical magazine’s early days – are the sort of people who will have had a classical education and so would be aware of the idea of a goat’s horn or horn-shaped basket overflowing with produce. It’s associated with Zeus, Hades, Hercules and Gaia.

In the case of McDonnell, he’s spouting forth a stream of policies at the Labour party conference; for Dicky Doyle in 1842, it was a cornucopia of fun, wit and entertainment.

The Punch cover is often described as never-changing, but that it not the case. The earliest issues from July 1841 showed a Punch and Judy stall. That idea stayed in place until the 20-year-old Doyle’s Mr Punch and his dog design took hold in April 1844. And there were several versions of that, though the main elements, full of classical references, stayed constant.

RGG Price’s History of Punch (Collins, 1957) states the frieze at the bottom was based on Titian’s Bacchus and Ariadne.  What appear to be the words ‘Exhaustive wit’ exude from the horn on the right, and ‘fun’ on the left. It is ‘satire’ that is raised up towards the heavens on the right among a multitude of mischievous imps, fairies and cherubs.

The cover of Punch magazine's almanac of 1842 by Halbot K Browne ('Phiz')

The cover of Punch magazine’s almanac of 1842 by Halbot K Browne (‘Phiz’)

This 1842 almanac cover is initialled HKB – Halbot K Browne – ‘Phiz’. He was one of five artists who did early covers for Punch (the others being Archibald Henning, William Harvey, John Gilbert and Kenny Meadows).

The engraver is also credited, Ebenezer Landells. He was one of the founders in 1841 of Punch, and acted as art editor, along with the journalist Henry Mayhew and William Last as printer.  This almanac sold very well and may have saved the magazine from closure, because sales had been running at 6,000 a week whereas they needed to sell 10,000.

However, the financial problems led Last to pull out in favour of working with Herbert Ingram on Illustrated London News. Landells had to sell his share to Bradbury & Evans, the publishers. Bradbury & Evans replaced Landells with Joseph Swain and gained complete control in December 1842. Swain was not credited on the covers.

Although Doyle’s design won out in 1844, it took five years to settle down into the image that lasted until 1956, when one-off colour covers by the likes of Ronald Searle became the norm. In particular, the detail of Mr Punch in the bottom frieze was altered in response to criticism that it was crude, a drawing of a British lion replaces the Punch stall on the easel and the circus typeface for the title was turned to wood, in a mockery of  the German illustration style of artists such as Alfred Rethel.

Advertisements

De Niro can play Sherlock Holmes in Joe Allen’s Exeter Street building

June 11, 2017
Haité's view of Burleigh St from the Strand showing the Tit-Bits office with its massive rooftop sign on the right

Haite’s sketch of Burleigh St from the Strand showing the Tit-Bits office with its huge rooftop sign on the right

Former Tit-Bits and Strand office at 12 Burleigh St in 2015

The former Tit-Bits and Strand office at 12 Burleigh St, without the rooftop sign. Exeter St runs to the right

The glossy monthly Queen occupied the old Tit-Bits office in 1947

Queen occupied the old Tit-Bits office in 1947. Another former occupant was Health & Strength in 1910

Joe Allen’s, an American-style bar and restaurant in London’s Covent Garden, is moving from its present site in Exeter Street round the corner into Burleigh Street. I’ve been going there since the 1980s, which I worked for Redwood Publishing in Long Acre, and had one of my favourite meals there – blackened blue fish!

A few years ago when researching my book on magazine design, I learnt that the offices of Tit-Bits and The Strand magazines were on the corner of  Exeter and Burleigh streets in the 1890s, under their founder George Newnes. The southern-most part of Burleigh Street is shown on Haité’s famous Strand cover. The building is still there and later housed Queen magazine. I suspect the Joe Allen premises were the printing works for the magazines.

Joe Allen says its site has been acquired by the actor Robert De Niro,  who plans to open a boutique hotel, The Wellington, in its place. He’s a part owner of the Nobu chain of restaurants and two other hotels. Newspaper reports suggest he is planning to retain the façades of the historic properties on the block that will be knocked through for the development.

If he is looking for a celebrity theme, it could well be Sherlock Holmes, most of whose stories first appeared in The Strand. The site has as much claim to being the spiritual home of the famous detective as any other (221B Baker Street was a fictional address).


To see almost 500 magazine covers and pages, look out for my book, A History of British Magazine Design, from the Victoria & Albert Museum, the world’s leading museum of art and design

 

 


 

The printing revolution in India

April 13, 2017

early printing in India explored

Anindita Ghosh explores the ‘Renaissance’ that came about through the medium of print in India

BBC Radio 4 is broadcasting the first in a series celebrating India’s independence in 1947 with a programme about the effect of the first wooden printing press being brought to Kalkota by the British in 1799.

In Printing a Nation, Anindita Ghosh from the University of Manchester argues that print was far more important than the railways in shaping the Indian nation. The setting up of the first presses by missionaries led to a search for a putative ‘Indian’ identity – the Bengal Renaissance – that was shaped through the exchange of ideas via printed texts.

This was particularly because of the sea of Indian-run presses, printing in local languages, that furthered ‘a cacophonous print revolution’. By the end of the nineteenth century, ‘more titles were produced in India than in France during the Age of Enlightenment’.

 

This month in magazines: Bentley’s Miscellany 1837

February 2, 2017
The opening of is Charles Dickens' novel Oliver Twist in Bentley's Miscellany from February 1837

The opening of Charles Dickens’ Oliver Twist in Bentley’s Miscellany from February 1837

I’m delving into my archive of 40,000 magazine images to show what publishers have been producing in the month of February over the past 150 years. It runs the gamut from Dickens’ Boz to Oz, from Good Housekeeping to Sublime, from Madonna to green jelly.

Today, it’s some pages from the second issue of Bentley’s Miscellany from 1837. The February issue marked the publication of the first part of Oliver Twist, a serial that was published in Bentley’s until April 1839. Charles Dickens was the first editor of Bentley’s and filled it with stories, poetry, humour and gossip (though he would ‘have nothing to do with politics’).

Dickens wrote Oliver Twist, or, The Parish Boy’s Progress, under his pseudonym, Boz, and each issue was illustrated with an engraving by George Cruikshank. The first image was of the scene where Oliver asks for more gruel.

George Cruikshank's picture of Oliver Twist asking, ‘Please sir, I want some more’

George Cruikshank’s picture of ‘Oliver asking for more’

Note that this was not the serialisation of a book that had already been written or published. Dickens started writing Oliver Twist as it went along. At the end of each year, the issues were collated and bound in one volume. The covers – then called wrappers – and advertising pages were discarded and a title page and index of the year’s articles added.

The whole of Oliver Twist was published as a three-volume book in 1838 by Richard Bentley, the magazine’s owner.

Dickens resigned from the post after two years, and struck up a publishing relationship with Bradbury & Evans, the publishers of Punch. Bentley’s continued until 1868.

Oliver Twist was not the first example of the prolific Dickens’ work in magazines. His  stories had already been published in Monthly Magazine, the Morning Chronicle newspaper and other periodicals. His first published work was A Dinner at Poplar Walk in Monthly Magazine in December 1833. This was republished as Mr Minns and His Cousin along with other early stories in a serial starting on 8 February 1836, and in an 1839 single volume, Sketches by Boz.

After Bentley’s, the next main vehicle for Dickens was Master Humphrey’s Clock, a weekly that he edited and wrote himself for 18 months in 1840 and 1841. He then became the publisher, editor, and main writer for Household Words (1850–1859, Bradbury & Evans) and All the Year Round (1858–1870, Chapman & Hall). The latter was founded after he fell out with Bradbury & Evans and was ‘conducted’ by Dickens.

Dickens left All the Year Round to his eldest son Charles Dickens, Jr. Mary Dickens also contributed to this and it continued until 1895.

Dickens’ friend and agent John Forster inherited the original manuscripts of nearly all of his novels, as well corrected proofs. These are now held by in the Forster Collection of the National Art Library at the V&A Museum. I show some of these in my book, A History of British Magazine Design.

 


To see almost 500 magazine covers and pages, look out for my book, A History of British Magazine Design, from the Victoria & Albert Museum, the world’s leading museum of art and design

 

 


Walter Groves – Cycling magazine’s cartoonist ‘conductor’

December 27, 2016
Cycling, the weekly magazine, from 6 June 1899

Cycling, a pioneering weekly magazine, from 6 June 1899

I frequently find myself on Steve Holland’s Bear Alley, a great blog for discovering artists who worked on magazines and comics. One post that caught my eye was about Raymond Groves, a motorsports cartoonist, who is described as ‘the second son of Walter Groves, the founding editor of The Motor‘.

Cartoon by Walter Groves from Cycling, 7 July 1899

Cartoon by Walter Groves from Cycling, 7 July 1899

Walter Groves did indeed found one of the first motoring titles, but he made his name on an earlier weekly magazine at Temple Press, Cycling, which he ‘conducted’ with Edmund Dangerfield. (Another keen cyclist who wrote for Cycling was Alfred Harmsworth; he later launched Answers and the Daily Mail and became the arch press baron, Lord Northcliffe.)

Titlepiece from Cycling & Moting, 20 December 1905

Titlepiece from Cycling & Moting, 20 December 1905, conducted by Edmund Dangerfield and Walter Groves

And Walter Groves not only ran Cycling, but did his own cartoons. He was clearly reluctant to leave the title after the advent of The Motor. By 1905 Cycling was called Cycling & Moting, and he was still conducting it with Dangerfield.

The Autocar, published by Illiffe & Son from November 1895 was the first magazine to specialise in motoring and The Motor followed from Temple Press in 1902, initially as Motorcycling & Motoring. Temple Press became part of IPC in the 1960s. Motor finally succumbed to Autocar in 1988.

Cycling now has 125 years under its belt. It is known as Cycling Weekly, and is published by Time Inc (UK).

 

Codd’s bottles and codswallop in The Caterer magazine

November 17, 2016
Advert for Codd's globe-stoppered bottles from the Caterer magazine (1878)

Advert for Codd’s globe-stoppered bottles from the Caterer magazine (1878)

‘Codswallop’ is a term long-known to me as meaning ‘drivel’ so I was intrigued to come across this advert for Codd’s bottles, from which the word is supposed to be derived. The story goes that Hiram Codd patented a bottle for fizzy drinks with a glass marble – a ‘globe’ – in the neck and that ‘wallop’ was slang for beer, so ‘Codd’s wallop’ became a derogatory term for weak beer.

Codd’s ‘globe-stoppered’ bottles were very popular – ‘the greatest invention of the age in connection with aerated waters’, according to another advertiser –  with 450 soda water makers using the technology according to the advert. It won awards from Philadelphia to Vienna.

For the editors at the Oxford English Dictionary, however, the Codd’s wallop story poses a problem because they can find no trace of it until 1959, when it crops up in an episode Hancocks’s Half Hour:

Tony (Hancock): I was not.

Sidney (Sid James): Don’t give me that old codswallop. You were counting your money…

The theory has been cited in Brewer’s Dictionary of Phrase and Fable, but how could if have survived by word of mouth for the best part of 100 years without  ever being captured in print?

The page advert for Codd’s bottles appeared in the launch issue of The Caterer & Refreshment Contractors Gazette, from April 6, 1878. It was published by J Gilbert Smith & Co under the editorship of John Plummer and is a fascinating magazine, for its advertising as well as the editorial. And it’s still going strong today, as The Caterer, a ‘multimedia brand’ that regards itself as ‘the beating heart of UK hospitality’.

In 1878, The Caterer was based at 67 Leadenhall Street in the City of London. This was close to Leadenhall Market, a covered food market built in 1881, though there had been traders there for 400 years. The market specialised in meat – hence the butchers’ hooks that can still be seen outside many of the shops – though today you’re more likely to go there for a lunchtime beer or on a scene-spotting trip for the Harry Potter films.

Mother’s Friend and the engraver John Swain

November 1, 2016
Mother's Friend magazine with a John Swain cover engraving from November 1888

Mother’s Friend magazine with a John Swain cover engraving from November 1888

The Mother’s Friend ran for almost 50 years from 1848 and was one of several magazines launched for mothers in the mid-Victorian era. Note the prominent cover credit for the editor, Mrs GS Reaney, who was also a prolific book author for Hodder and Stoughton, with titles such as For my Children’s Sake: A Christmas story for mothers.

The particular issue, dated November 1888, has a cover engraving signed by John Swain, one of the most skilled craftsmen of his day.

John Swain's signature in 1888

John Swain’s signature in 1888

Swain (1829-98) was a wood engraver who worked for a considerable time on Punch, where he was a favourite engraver of John Leech. The artists’s caricatures where interpreted by the engravers, who carved a representation of the image into wood. On a weekly such as Punch, large images were made up of several blocks, which were clamped together for printing.

The John Swain engraving of sleeping children shows his skill

The John Swain engraving of sleeping children shows his skill

An engraver could specialise in certain subjects, such as sea, sky or people. Swain was popular with Leech for his ability to carve dainty feet and hands, a skill that can be seen in this cover.

As well as Mother’s Friend and Punch, Swain made engravings for Once a Week and the Illustrated London News, along with many books. As a young man, he formed a partnership with  John Rimbault, one of a family of celebrated engravers, and worked on The Engineer. He formed a company in 1857, which later became John Swain and Son at 58 Farringdon Street and later at Columbia House, 80-89 Shoe Lane.

 


To see almost 500 magazine covers and pages, look out for my book, A History of British Magazine Design, from the Victoria & Albert Museum, the world’s leading museum of art and design

 

 


 

The Strand magazine and its iconic cover

May 31, 2016
Strand magazine front cover design from March 1891 by George Charles Haité

Strand magazine front cover from March 1891 by George Charles Haité

The Strand is one of the world’s most collected magazines, both in Britain and the US. The reason for its fame to this day lies undoubtedly in the stories of Arthur Conan Doyle featuring the fictional detective Sherlock Holmes. If you want to buy a set of the 75 issues that carried the Sherlock Holmes stories, you can expect to pay £55,000!

The magazine started with a cover date of January 1891, but, as happens today, was available a week or two before that date. It was a goldmine for its publisher, George Newnes, selling about 300,000 copies a month for the next 40 years in Britain and another 100,000 in the US until 1916. From the start, it was published in America with much the same content, but a month later, with its own editor, James Walter Smith. It was a trendsetting title, with an illustration on every page, a dedicated puzzles page and publishing not only Conan Doyle but also E.W. Hornung, H.G. Wells, E. Nesbit, Rudyard Kipling,  O. Henry, and P. G. Wodehouse. The cover stated ‘edited by Geo. Newnes’ until 1914, but the power behind the editorial throne was Herbert Greenhough Smith, the literary editor, who worked on the magazine from 1891 to 1930. The magazine’s offices were in Burleigh Street off The Strand in London.

In an article to mark the 100th issue (April 1899), ‘A chat about its history‘ by Newnes, he says that it was originally to be called the Burleigh Street Magazine, but this was too long, so the Strand Magazine was chosen.

Its first cover design by George Charles Haité – like that of Richard Doyle’s for Punch – was long-lasting and is an icon of illustration. One of its early Haité covers (displayed on an iPad) was used for the jacket of Revolutions from Grub Street, a history of magazine publishing from Oxford University Press by Howard Cox and Simon Mowatt. But that iconic Strand cover is not as constant as you might think, as we’ll see. This post explores why the Strand cover looked the way it did and how it tried to change with the times.

George Haité – the Strand cover artist

Portrait of George Charles Haite at the National Portrait Gallery

Photograph of George Charles Haite taken about 1885 (held by the National Portrait Gallery)

George Charles Haité (1855-1924) was a decorative artist, designer, painter, illustrator and writer and lecturer on art.

His father, George Haité (1825-1871), was a fabric designer, many of whose works are in the V&A Museum, alongside hundreds by his son, who often signed himself GC Haité. Hundreds of GC’s designs were donated by his daughter, and are stamped with his address: Ormaby Lodge, The Avenue, Bedford Park, in West London.

GC was the first president of the London Sketch Club in 1898, set up at premises in  Chelsea for graphic artists and featuring leading black-and-white artists artists such as Tom Browne, Phil May, Alfred Leete, Edmund Dulac, John Hassall, Heath Robinson and HM Bateman. The National Portrait Gallery holds two portraits of GC, showing the walrus moustache that dominated his face.

Haiti’s view down The Strand

Haité’s iconic illustration shows the view looking east along The Strand towards the church of St Mary-le-Strand. Then, as now, The Strand runs from Charing Cross to Temple Bar – two London landmarks that have also given their names to magazines. Temple Bar was a gate placed where The Strand ends and Fleet St begins, at the boundary between Westminster and the City of London. The Wren-designed gateway became a bottleneck for traffic and so was removed in 1878. It now stands in Paternoster Square, by St Paul’s Cathedral.

The Strand was regarded as a fashionable thoroughfare, linking the City of London and St Paul’s with Buckingham Palace, the Houses of Parliament and Whitehall – the financial, religious and political establishments at the heart of the British Empire. At its east end, it became the media hub of Fleet Street – the fourth estate – and at its west end was Trafalgar Square.

Strand Magazine from March 1891

Strand Magazine front cover of March 1891

The Strand and Burleigh Street - the view as it is today

The Strand and Burleigh Street – the view as it is today with ornate street lamps lit. Just past the traffic lights on the right is Lancaster Place, leading south to Waterloo bridge

Haité’s view is pretty accurate, as the photograph above shows. The image was drawn from the bottom of Burleigh Street, where the offices of Tit-Bits and Strand publisher George Newnes were located. There are several details worth noting:

Sixpenny coin - the price of a copy of the Strand in 1891 Burleigh Street sign on the cover of Strand magazine in 1891 Hoarding points to the George Newnes offices in Burleigh Street
Price of an issue Street sign
Strand magazine title hanging from telegraph wires No 359, the building at the corner of Burleigh St and The Strand
The title lettering is hung from telegraph wires across the street The number 359, The Strand address of the property on the corner Board points towards 12 Burleigh St. There would have been no such hoarding

Street vendor on the Strand cover is selling copies of Tit-Bits magazine

Also note the two newspaper sellers, one dashing across the road, the nearer one on the pavement selling copies of Tit-Bits – you can make out the title on the copy under his arm. This, of course, is a reference to the weekly magazine that established Newnes’ name in 1881, was the first example of the mass media and became the progenitor of today’s tabloid press.

Most of the pedestrians are men and the back of the stout gentleman on the left looks as if it could have been a true portrayal, but who could it be? George Newnes, the magazine’s founder? The artist himself looks too scrawny in the many sketches of him by fellow artists (though one of the NPG portraits shows that Haité’s figure filled out later!).

Within the first issue

Modern-day street lamps in The strandThe first issue of the Strand carried a 10-page article about the famous thoroughfare and its surrounds with several sketches by Haité. One showed the view north from The Strand to 12 Burleigh St, where both the Strand and Tit-Bits were published. Crossing over the Strand from Burleigh St takes you straight into the Savoy hotel. Again, the sketch can be compared with the view today – and a 1940s illustration of the same building from when it was occupied by Queen magazine, a title that dates back to 1861. Compare the street lamps in Haité’s Burleigh St sketch below with the lit lamps in the modern-day Strand photograph – they look very similar.

Haité's view of Burleigh St from the Strand showing the Tit-Bits office with its massive rooftop sign on the right

Haite’s sketch of Burleigh St from the Strand showing the Tit-Bits office with its huge rooftop sign on the right

Former Tit-Bits and Strand office at 12 Burleigh St in 2015

The former Tit-Bits and Strand office at 12 Burleigh St, without the rooftop sign. Exeter St runs to the right

The glossy monthly Queen occupied the old Tit-Bits office in 1947

Queen occupied the old Tit-Bits office in 1947. Another former occupant was Health & Strength in 1910

The article notes that the street took its name from Lord Burleigh, a leading statesmen in the time of Elizabeth I, who lived on the site of the Tit-Bits office at the corner of Burleigh St and Exeter St (today best known for the American-style restaurant, Joe Allen’s). Exeter St takes its name from Burleigh’s son, the Earl of Exeter.

It goes on to explain that many street names on the south side of The Strand came from the nobles on whose former riverside palaces the area was developed, including George Villiers, the Duke of Buckingham. He lived at York House, where today you find the Adelphi and the Adam brothers architecture around the Royal Society of Arts. The Palace of the Savoy has engraved itself in the area as the name of the world famous hotel (where taxis drive in on the right-hand side of the road as a welcome to American guests). People associated with The Strand and its surrounds include Dr Johnson and Sir Walter Scott, who both banked at nearby Coutts; the painter William Etty, Samuel Pepys and Peter the Great have all resided in Buckingham St; Evelyn and Tatler founder Steele both lived in Villiers St (though ‘it is now the haunt of anything rather than genius’). Northumberland House, the last of the palaces, had only been demolished in 1874.

In the same way that Tit-Bits was the most popular weekly, the Strand soon became the best-selling monthly, built on the massive popularity of the ‘consulting detective’, Sherlock Holmes. However, as we shall see, Haité’s cover faced challenges in adopting to the times.

The Strand magazine: Haité’s cover evolves

The Strand followed an established publishing strategy in that it was designed to be bound into volumes twice a year. Each issue consisted of an outer wrapper to protect the contents, which consisted of a run of advertising followed by the editorial content and then more advertising. Twice a year, the six issues would be collated by stripping away the wrapper and advertising and binding the editorial into volumes along with titles pages, a frontispiece and index pages that came with the final issue for each volume. That is why the editorial pages are numbered to follow on from each other between issues, reverting back to 1 for the start of each new volume. The publisher would also offer complete bound volumes in various finishes, from cloth to leather, depending on the buyer’s purse. So Haité’s covers would have been thrown away, though the standard Newnes binding showed the illustration on the front of the volume.

The magazine became an institution, and Smith will have been reluctant to tamper with such a successful formula. Readers – particularly regular buyers – are creatures of habit. (As editor of Acorn User, a computer magazine, in the 1980s, I remember receiving letters of complaints when the lettering on the spine was accidentally printed black, rather than the usual red because it ‘ruined’ the look of the magazines on a shelf! And Fleet Street legend has it that woe betide any editor who moves the crossword in a daily paper.)

However, various factors forced changes on the cover design.

Newnes offices at 7-12 Southampton Street from 1896

Newnes offices in Southampton St. The man on the left is looking into the Tit-Bits window

First, Newnes expanded, launching more magazines and so had to move out of the Burleigh St office. The company didn’t go far – just two streets west along the Strand into 7-12 Southampton Street. (By 1925, Newnes expanded again into Tower House next door, where the company stayed until it merged into IPC in the 1960s and moved across the river into King’s Reach.)

So the street name was altered on the Strand cover to match the new address and the number 359 taken off the building wall. In addition, the company’s new name and address was printed along the bottom of the cover. This addition was the start of a slippery slope.

Soon, a cover line was added across the top, promoting another Newnes magazine or the contents of an issue, such as:

  • ‘Now Ready, THE PICTURE MAGAZINE. Companion to THE STRAND MAGAZINE’ (Aug 1893).
  • ‘Xmas Double No. 294 ILLUSTRATIONS. 208 PAGES. 1/-‘ (Dec 1895);
  • Rodney Stone: CONAN DOYLE’S magnificent New Story, Commences in this Number’ (Jan 1896).
  • ‘Pictures on the Human Skin. See Page 428. EASTER EGGS. See Page 373. FLOODS. See Page 441’ (April 1897).

On the Christmas 1896 cover, a cover line was set below the title: ‘The most profusely illustrated magazine in the world’. Christmas issues were dated December and, at one shilling, were double the usual price. Christmas 1897 saw another innovation: advertising appeared on the cover. On the brickwork above the street sign, a small hoarding appeared: ‘Hall’s Wine. See Page XI’ (the advertising pages carried Roman numerals, distinguishing them from editorial).  Another innovation for this issue was that the price and issue details – 208 pages, 323 illustrations – were made more prominent by being carried in a box below the title.

The hoardings carried on, sometimes referring to an advertising page within the issue or sometimes as a standalone. Fry’s Cocoa took this position throughout 1899 until 1925, when it was replaced by Oxo.

In addition to the extra content and illustrations, the cover for the December 1903 Christmas issue was in lavish colour.

George Newnes himself died in 1910, but the company carried on under his name. The Strand cover hoarding of ‘Edited by Geo. Newnes’ continued until 1913 when it was replaced by the issue date and used for information such as subscription prices.

Technology catches up with Haité’s cover in 1914, when motor cars replace the horse-drawn hackney carriages of the Victorian era.

This was also a great time of experimentation in terms of cover promotion. The boxes come in various shapes and sizes and a second colour, spot red, is used to pick out the highlights.

Sherlock Holmes on the Strand’s cover

Strand magazine of September 1914 puts Sherlock Holmes on the cover

Strand magazine of September 1914 puts Holmes on the cover

Even as the boxes had got bigger and the covers become more littered with marketing material, Haité’s illustration was still the dominant image. That changes with the September 1914 issue – which will have appeared in newsagents just after the war broke out – when Sherlock Holmes (who else!) breaks the mould. Not only does the cover line at the top expound the start of a new Conan Doyle serial, ‘The Valley of Fear’, but the detective himself is portrayed musing over a coded letter while he smokes a pipe. Much of the traditional illustration is obliterated by the coloured oval image.

Although Smith published many famous writers and stories in the Strand, Sherlock Holmes held the most pulling power and the editor clearly felt the need to promote the character as much as possible. The relationship between Holmes and the Strand begins with ‘A Scandal in Bohemia’ in July 1891, the sixth issue of the magazine. The story was illustrated by the artist Sidney Paget whose images have set the tone for the look of Holmes ever since; he even introduced the deerstalker hat to the character. However, Conan Doyle killed off Holmes in a fight with his nemesis, the criminal mastermind Moriarty, in ‘The Final Problem’ after two years in the magazine. The character did not return until the spectacular ‘Hound of the Baskervilles’ in 1901. At Conan Doyle’s insistence, Paget also returned as the illustrator. After that, stories appeared regularly until 1927. In all, there were four novels and 56 short stories over 75 issues.

The Strand in the Great War and 1920s

For the rest of the war, the strategy of ever more prominent boxes continues. The lower hoarding is used to encourage readers to make use of a scheme to support the troops: ‘You can end this magazine Post Free to the troops’; and ‘The best magazine to send to out soldiers and sailors. It goes post free’. The magazine is not free however, and the price rises, first to 7d and then 8d by October 1917. Also at this time, a more striking version of the cover appears with a deep blue sky.

The Strand magazine of May 1922 with a colour cover and a Covent Garden flower seller

The Strand magazine of May 1922 with a Covent Garden flower seller

In 1922, a more colourful illustration is introduced with a prominent flower seller, presumably from the Covent Garden flower market at the top of Southampton Street.

The title design has been altered and the telegraph wires made less prominent. The price of a copy is now one shilling, and sixpence more for Christmas specials, and Smith has added the Jeeves stories of P.G. Wodehouse to the Strand‘s long list of popular features.

For the next six years, the flower seller is the standard cover, with strong promotional boxes. For the heavyweight series, such as Holmes and the Bulldog Drummond stories of ‘Sapper’ (H.C. Mcneill), one-off covers are commissioned, with the flower seller cover shown in an inset box.

October 1930 Strand magazine has a thoroughly modern flapper on the cover

October 1930 Strand magazine has a modern woman on the cover

In 1929, the traditional-looking flower seller is dropped, like the horse-drawn carriages before her, for a more up-to-date image – a thoroughly modern woman. Women dominate the crowds and modern buses dominate the streets. The title design has been simplified again, and the telegraph wires removed. The advertising on the side of the nearest of the buses promotes the Humorist, at the time a weekly humorous magazine in the Newnes stable. Oxo has replaced Fry’s on the advertising hoarding at the top of the 1930 cover shown here.

The boxes at the top and below promote an article by the prominent Conservative politician Lord Birkenhead, and the start of a new novel by P.G. Wodehouse over seven parts. By this time, the US edition has closed and so serialisation of ‘Big Money’ starts at about the same time in the weekly US title Colliers.

The last years of the Strand

This Strand cover design from February 1942 is based on a reworking of the Haité illustration

This Strand cover design from February 1942 is based on a reworking of the Haité illustration

In 1930, two events occurred after which the Strand could never be the same again: on 7 July Conan Doyle died of a heart attack at the age of 71; and at the age of 75, Smith stepped down from the editorship after the December issue. Conan Doyle’s Sherlock Holmes stories underpinned the success of the Strand magazine, but Smith had encouraged him to write more broadly and he developed other characters, including Professor Challenger. Conan Doyle was also prolific with his non-fiction, with articles on spiritualism, fairies and sport, and he wrote extensively about World War I. In total, Smith published almost 300 contributions by Doyle in the Strand, including 120 stories, nine serialised novels, and dozens of poems and interviews. For 36 years, Conan Doyle wrote exclusively for the Strand, forming a partnership with Smith that is unrivalled in the history of magazines.

Yet the age of Sherlock Holmes was now over, and the magazine’s most famous writer was dead. Deprived of Smith’s sure touch, the Strand went into decline, with four editors in the next 20 years:

Jan 1931 to Sep 41: Reeves Shaw
Oct 1941 to May-1942: R.J. Minney
Jun 1942 to Sep 1946: Reginald Pound
Oct 1946 to Mar 1950: MacDonald Hastings.

Wartime paper rationing forced the magazine to adopt a smaller page size in October 1941. Various artists were commissioned to create covers and frontispieces, including Edward Ardizzone, Robin Jacques and Julian Trevelyan. The covers often made reference to the Haité cover design.

The last issue of the Strand, March, 1950 under editor MacDonald Hastings

The last issue, March 1950

Despite the quality of the illustrators used, changes to the Strand‘s traditional format and cover seemed to lose its old character and it failed to develop a new one. Sales were down to about 100,000 copies a month and the company published 54 other magazines: with a weekly circulation of 1.5 million copies, Woman’s Own was now the biggest moneymaker on the news-stands. The Strand ceased publication in March 1950, the title being folded into another Newnes monthly, Men Only.

MacDonald Hastings, a former war correspondent who went on to become a  TV reporter and roving correspondent for the Eagle comic, was its last editor. The US news weekly Time reported Hastings bemoaning the changing times that had brought the magazine down:

Where are the Conan Doyles today, and where are the readers who want them anyway? What people want today is imaginative reporting; the day of fiction has gone.

Such was the hold that the Strand had on the nation’s psyche that its demise was attacked by the Economist in an editorial:

A publishing house is a business enterprise whose projects must be financially sound, but it is also a trustee of the affections of the reading public, in Britain and overseas, and of that public’s standards of taste. It is sad that George Newnes Ltd should have decided that of the three pocket monthly magazines which they publish, they should dispense with the Strand and concentrate on the publication of London Opinion and Men Only.

The Sherlock Holmes Society was founded the following year.

But the writing was on the wall for such general interest men’s magazines as commercial television took away readers and advertising. London Opinion swallowed the Humorist and then Men Only swallowed London Opinion. The only rival left was Lilliput. That closed in 1960 and Men Only turned into a top-shelf magazine.

 First issue of the New Strand in December 1961First issue of the New Strand in December 1961, showing St Mary-le-Strand

First issue of a US version of the Strand in 1999

First issue of a US version of the Strand in 1999. The cover illustrations are based on misty views around the area

A fiction magazine was launched with the title New Strand in 1961 and then another revival, this time in the US, as a quarterly Strand in 1999. But, in the new world of television and the web, neither could hold a candle to the original.

See A History of British Magazine Design from the V&A

See The Victorianist blog for a nice piece on Newnes and the Strand

The Victorian personification of Tit-Bits

May 25, 2016
James Wilson in his prize Tit-Bits costume, probably in the 1890s

James Wilson in his prize Tit-Bits costume, probably in the 1890s

It’s dificult to imagine today what an influence the magazine Tit-Bits was in the late Victorian era. George Newnes launched the weekly in 1881 and its sales soon ballooned and encouraged imitators such as Answers and Pearson’s Weekly. These magazines established the first mass media.

This magazine cutting gives a sense of that influence. It shows James Wilson of Farsley near Leeds, dressed, with his bicycle, as the personification of Tit-Bits. He even has the magazine’s name writtten across his face. His costume, the cutting reports, came to the notice of the magazine, which awarded him a ‘massive silver medal’ for his ‘highly original and ingenious fancy dress’.

Note that prominence is given to two of the magazine’s advertisers – Beecham’s Pills on the handlebars of his bicycle and Old Gold tobacco behind his head, suggesting money might have changed hands for the promotion. The cutting is possibly from the sister magazine to Tit-Bits, the Strand, which was founded in 1891.

Bovril’s spiky type

May 24, 2016

 

Bovril's spikey type on ad advert from the New Penny Magazine in 1900

Bovril’s spiky type on an advert from the New Penny Magazine in 1900

Bovril’s Victorian adverts were often striking and the company established a brand that is still famous today. I particularly like an 1892 image of Hercules fighting a lion. The later, half-page advert above is very different and notable for its spiky type.

It’s difficult to avoid seeing that image – notice the way the advert is framed with white space around to ensure it stands away from other images on the page. The text is all about broadening the market for a food that was invented to fortify troops fighting in the Crimean War.