Posts Tagged ‘William Wallace Cook’

Pulp fiction and off-the-shelf thriller plots

December 31, 2015
Miles Jupp on pulp writer William Wallace Cook and Plotto, his 'Master Book of All Plots'

Miles Jupp expounds on US pulp writer William Wallace Cook and Plotto, his ‘Master Book of All Plots’

Miles Jupp set out on BBC Radio 4 this morning to answer the question: How many stories are there in the world? In Miles Jupp and the Plot Device he investigates the ideas of William Wallace Cook, an American writer of pot-boilers and stories for pulp fiction magazines in the 1920s. According to Cook there were 1,462 plots and he laid them all out in Plotto, his ‘Master Book of All Plots’, in 1928.

Any writer stuck for inspiration could leaf through Plotto to discover plots like ‘a ventriloquist, captured by savages and threatened with death, makes an animal talk and is given his freedom’ or ‘a reporter, writing up an imaginary interview as fact, quotes a man as being in town on a certain day. The man, subsequently accused of a crime, establishes an alibi through an interview innocently faked by the reporter.’

Cook hailed his own book as ‘an invention which reduces literature to an exact science’ and it worked for him, turning out up to 50 novels a year. Perry Mason creator Earl Stanley Gardner is mentioned as having ‘borrowed liberally’ from Plotto and Alfred Hitchcock had a copy. Jub reckons that pulp plots cover just about every episode of both Downton Abbey and Mad Men.

Jupp enlists the help of crime writers Val McDermid and John Harvey in his investigation. Harvey has written more than 100 thrillers. McDermid – writer of 40 books – reckons thrillers are character-driven, rather than by plot, which is why Plotto falls down for her. However, she does reckon it has a role in prompting plot ideas.

Such writers filled the pages of the popular weekly and monthly magazines in Britain and the US for most of the 20th century; the serials were then turned into books (and the other way round when the writers became popular). Cook’s output pales into insignificance when compared with the most prolific British writers – Ursula Bloom (560 romance novels in her 91 years), Barbara Cartland (359 romances in 98 years) and King Kong inventor Edgar Wallace, regarded as the most widely read author in the world in the 1920s with 170 novels (but then he died while working on the film King Kong at the age of just 57).  Presumably, they just got on with writing and never read any books!

You can still hear Miles Jupp and the Plot Device on the BBC website. Or, better still, pop into the Edgar Wallace pub off Fleet Street for a New Year pint and listen to it on your laptop.

To see almost 500 magazine covers and pages, look out my book, A History of British Magazine Design, from the Victoria & Albert Museum, the world’s leading museum of art and design