Posts Tagged ‘trinity mirror’

Trinity Mirror closes ‘New Day’ after 2 months

May 5, 2016
New Day newspaper launched in February by Trinity Mirror is to close

Trinity Mirror’s New Day has not lasted long

Newspaper group Trinity Mirror announced today that New Day – the cheap daily paper it launched in late February – will close tomorrow.

The news came in a trading update to the stock market at its annual meeting:

Although The New Day has received many supportive reviews and built a strong following on Facebook, the circulation for the title is below our expectations. As a result, we have decided to close the title on 6 May 2016.

The newspaper group, which owns the Mirror and local newspapers such as the Liverpool Echo, also said the ‘trading environment for print advertising continues to be volatile’.

Under editor Alison Phillips, who formerly ran both the Sunday Mirror and Sunday People, the aim of the experiment was to achieve sales of 200,000 a day, but actual figures as low as 30,000 copies have been reported.

The Guardian columnist and City University academic Roy Greenslade immediately pointed the finger of blame at chief executive Simon Fox in  a comment piece under the headline ‘The New Day got off to a terrible start, and Trinity Mirror’s bosses are to blame‘.

Fox has no experience of running newspapers, having been chief of HMV before moving to Trinity Mirror, although he was a non-executive director at Guardian Media Group.

Sadly, New Day will now have to report its last big story – its own demise.

>>British newspapers profiled

 

Newspapers in the digital Khyber pass

February 23, 2016

Back in 2009, I wrote ‘Newspapers in a digital Khyber Pass‘ that set out the challenge for Fleet’ Street’s newspapers in moving to digital. Two weeks ago, I wrote about newspapers closing down. I get back from Cuba to find that the Lebedevs have sold off the cheapsheet daily i to Johnston Press and are about to close the print Independent, make most of the staff redundant and go online only.  So, the paper that led the magazinisation of the press is the first to cut its print base and take the jump into the digital maelstrom.

Russian KGB-man turned banker, Alexander Lebedev, and his son, Evgeny, bought up Britain’s youngest national along with London’s Evening Standard. They’ve turned the latter into a celeb-focused cheerysheet.

But what’s this? Trinity Mirror, the regional group that also owns the Daily Mirror, is about to launch a weekday newspaper called New Day. So, next week Britain’s biggest regional newspaper group will by taking on rival regional group Johnston Press and the 40p i with its 50p New Day. What is it that regional groups think they know? Is it just about cutting costs?

>>UK national papers

>>Regional newspaper groups