Posts Tagged ‘russia’

The glories of Elle in Russia

March 25, 2008

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The March issue of Elle in Russia must have its publishers rubbing their hands in glee. No sign of the credit crunch hitting advertising there. For a start, the issue of the French-owned fashion magazine runs to 460 pages with an ultra glossy cover – and uses just about every device known to print advertising creatives.

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Opposite page 362, we have a card insert with spot varnish for Cote d’Or chocolates.

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Another card insert by page 202 adds embossed silver ink for Super Slims from Dunhill. The developing world offers the last chance for tobacco companies to ply their wares as mass market advertisers – they are banned from TV and print media in most Western countries and the size of the health warnings on packets is a good decade behind the West.

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Cigarettes again, again on a card insert, by page 162 for Virginia Slims with the page using both silver ink and spot varnish.

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And Dunhill is not left out of the action. Its ad on page 173 is preceded by a sheet of tracing paper carrying a tailor’s pattern for a tobacco leaf. The advert is on thick card.

But what about gatefold? Tip-ons? Supplements? you cry. Well I’m just coming to the supplements. There are two – a 32-page stapled brochure of Italian fashion, and a magazine-in-itself beauty section running to 356 pages. It has a reverse gatefold with a Winehouse-esque eye gracing its cover.

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The supplement has a tip-on sachet of Lancome make-up …

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… and a double card spread with gold ink and spot varnish for Carte Noire instant coffee.

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Bonuses all round at Hachette Filipacchi Medias.

Elle Russia website

Women’s glossies profiled

Secrets of magazine covers

To see almost 500 magazine covers and pages, look out my book, A History of British Magazine Design, from the Victoria & Albert Museum, the world’s leading museum of art and design

Art and the censor

February 10, 2008
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Russia! magazine cover of kissing cosmonauts in a snowy birch forest

Censorship tends to generate stacks of publicity, as the Poles are discovering over their Tellytubby scare, and having your work attacked is just the thing for an up-and-coming artist.

Now, there’s a pastiche of ‘An Era of Mercy’ in Russia!, a US magazine. The original photograph (below) – of two Russian policemen kissing in a birch forest – drew opprobrium from politicians when it was shown in Moscow’s Art4.ru gallery. It shot the Blue Noses Group to fame last autumn after a scandal when it was one of 16 images banned.

The photograph is called ‘An Era of Mercy’ or ‘An Epoch of Clemency’ and the Blue Noses Group is made up of Viacheslav Mizin and Alexander Shaburov from Siberia. They were first shown by the Marat Guelman Gallery in Moscow.

The image was pulled from an exhibition of Russian art in Paris, leading the New York Times to run an article entitled ‘ Putin’s last realm to conquer: Russian culture‘.

Era of Mercy Blue Noses Group

See the launch cover for Esquire in Moscow.

Read about the glories of Elle in Russia.

To see almost 500 magazine covers and pages, look out my book, A History of British Magazine Design, from the Victoria & Albert Museum, the world’s leading museum of art and design