The first of the Daily Telegraph’s colour magazines in 1964
The Daily Telegraph launched its colour supplement on 25 September 1964. It was christened the Weekend Telegraph, and came out with the Friday paper. By 1968 it was printing 1.5 million copies a week. The supplement was first called The Weekend Telegraph and later The Daily Telegraph Magazine.
Of course, it was not the first of the 1960s newspaper supplements, The Sunday Times having led the way with its colour section in 1962, but September 1964 was a busy month with The Observer launching its version on Sunday, the 6th. The Observer‘s supplement launch can be seen in the context of the launch of The Sunday Telegraph, which had hit the streets on February 5, 1961, though it had no magazine and would not get one until the 1970s. The aim of these supplements was to enable the papers to offer colour advertising across the nation – and it was a strategy that damaged revenues at magazines.
The Telegraph‘s printing was handled by Eric Bemrose in Aintree, Liverpool, on gravure presses. This was a massive operation, producing magazines of up to 80 pages, 60 of which could be printed in four colours.
The Daily Telegraph produced a 1968 book written by Otto Lilien, its printing consultant, which described the process in depth. A diagram at the heart of the volume shows a press configuration of 13 units, with each unit printing one colour on one side of a massive ‘web’ of paper. There were two of these giant ‘toilet rolls’ feeding paper into the presses.
Each gravure printing cylinder was 70 inches wide, with a circumference of 42in, meaning it could carry the engraving of five pages across and four pages round – 20 pages in all.
The press configuration used five units on one web. This printed black only on one side of the paper and four colours on the other (4/1 or ‘four back one’ printing). The second web used eight cylinders to produce four colours on both sides of the web (4/4).
Once up to speed, the presses produced 18,000 copies an hour. So it would take about 83 hours – more than three days of the presses running round the clock – to print the whole run.
The issues were ‘self-cover’, so the covers were printed on the same paper as part of the same run. Once the two webs, each printing 40 pages, had gone through the presses, they came together and were folded, trimmed and ‘saddle-stitched’ (stapled) to make an 80-page issue. The binding machines operated at 20,000 copies an hour.