Posts Tagged ‘NME’

NME magazine bites the dust

March 12, 2018
Barney Bubbles redesigned New Musical Express for the punk era

Barney Bubbles redesigned New Musical Express for the punk era

NME is to close. The 66-year-old old music magazine will no longer appear as a free weekly but will remain as an online brand. The owners, Time Inc UK, describe the decision as an ‘initiative’ that will ‘expand its digital-first strategy’.

NME was one of the first two mainstream consumer magazines at IPC to launch a website, the other being Uploaded.com for Loaded, in 1995.

New Musical Express was launched in 1952 and was selling 300,000 copies a week from the mid 1960s to the mid 1970s. It saw off its ‘inkie’ rivals as the tabloid music papers – Melody Maker (the grande dame of the sector, lasting from 1926 to 2000), Record Mirror, Disc and Sounds – lost out to the colour A4 magazines such as No 1, Smash Hits and The Face.

NME celebrated 60 years in print in 2012 with bands and musicians holding past copies on the cover. Sex Pistol John Lydon is on this version

NME celebrated 60 years in print in 2012 with eight different covers of the September 26 issue showing bands and musicians holding past copies. Sex Pistol John Lydon is on this version

The title was abbreviated to NME for the issue of 2 December 1978. A few weeks before, Barney Bubbles had redesigned New Musical Express with a colour punk cover, but the publishers (then IPC) had feared too much change, and not wanted to used the NME moniker on that issue (7 October 1978)

It followed the trend to become a full-colour magazine, though it has outlived the A4 magazines that led that trend.

Time Inc is itself in the throes of change, having been bought up by a private equity group, a fate that IPC, then Britain’s biggest publisher, suffered before it was brought up by Time Inc to become the UK arm of the US company.

History of music magazines at Magforum.com


To see almost 500 magazine covers and pages, look out for my book, A History of British Magazine Design, from the Victoria & Albert Museum, the world’s leading museum of art and design


 

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Time turns NME into a freesheet

July 7, 2015

The image used to head the NME freeesheet  announcement The image used to head the NME freeesheet announcement

The message from Time Inc UK, the US-based  owner of what was IPC, came out as gobbledegook:

Iconic brand NME today announces the latest stage in its evolution as an audience-first global media business. As well as a new nme.com and digital products, in September NME will become a free weekly magazine. With music firmly at the heart of the brand, NME’s authority will be the gateway into a wider conversation around film, fashion, television, politics, gaming and technology.

According to Marcus Rich, chief executive:

This famous 63 year-old brand was an early leader in digital and has been growing its global audience successfully for the best part of 20 years. It has been able to do so because music is such an important passion and now is the right time to invest in bringing NME to an even bigger community for our commercial partners

NME was a digital pioneer for IPC, as both a driver of the Unzip CD-Rom and one of the company’s first websites, alongside New Scientist and Uploaded.com (who remembers that?). It is the last survivor of the ‘inkies’ – the tabloid weekly music papers that once numbered Melody Maker (which dated back to the 1920s and put a toilet roll on its last cover), Melody Maker, Disc, Record Mirror and Sounds – and sold in their hundreds of thousands.

Has such a freesheet strategy ever gone well for the magazine that started it all?