Posts Tagged ‘magazine masthead’

Arthur Rackham’s magazine masthead

May 30, 2020

ladies-field-magazine-masthead-1898-by-arthur-rackham-signature

The best publishers stay that way by using the best suppliers, from writers to illustrators to paper merchants. And front page titles, mastheads as they are now known, are a case in point. I was struck by this one, which is from the first issue of The Ladies’ Field from 1898.

The magazine was a spin-off from Country Life, which had been launched the previous year by Edward Hudson, who owned the printers Hudson & Kearns, and George Newnes, publisher of Tit-Bits and The Strand. As was common at the time, the cover was a protective ‘wrapper’ dominated by advertising.

ladies-field-magazine-1898-march-19-first-issue

And a close inspection shows that the masthead artwork was by no less than Arthur Rackham, renowned as one of the best illustrators of the era for his work on books such as Peter Pan and Grimms Fairy Tales.

 

 

Magazine titles and typography

November 20, 2014

Typography is an art and more and more people are creating their own typefaces and fonts. Nowadays, type and magazine titles tend to be created on computer screens but right into the 1990s, drawing unique lettering and fonts by hand was the standard way of doing things.

It might have been cheaper to rely on Letraset rub-down lettering or manipulating photoset typefaces – as Matthew Carter did for Private Eye did in 1962 –  but nothing could beat the typographer’s pen for originality. However it’s done, the title is a vital piece of magazine cover design.

Until the 1960s and the dominance of photography for magazine covers, illustrators would often draw the lettering for each issue as part of the overall design. Many magazines did have an artist’s lettering typeset as a standard title however.

Take a look at theses online videos by typographer Davey Farey – whose work includes designing the Times, the Maxim masthead and Blackadder credits – to get a feel for the way it’s done.

The three titles here from Drawing date from 1915 and 1916.  The title is often also called a masthead (though strictly this is the title and panel listing publication details inside); in the US, it’s sometimes called a nameplate. At first glance, they may look the same, but take a closer look and you’ll soon start to see the differences. The top one is damaged.

Drawing title, June 1915

Hand-drawn title for Drawing magazine, June 1915

Hand-drawn title for Drawing magazine, October 1915

Hand-drawn title for Drawing magazine, October 1915

Hand-drawn title for Drawing magazine, February 1916

Hand-drawn title for Drawing magazine, February 1916


To see almost 500 magazine covers and pages, look out for my book, A History of British Magazine Design, from the Victoria & Albert Museum, the world’s leading museum of art and design


 

 

See also: Robert Maxwell’s Not Private Eye