Posts Tagged ‘jargon’

Ronald Searle explains printer’s jargon

December 22, 2014
Ronald Searle's cartoon glossary to printers' jargon

Ronald Searle’s cartoon glossary to printers’ jargon

Ronald Searle is known for his St Trinians cartoons, but his scratchy style – developed while he was a prisoner of war under the Japanese – brought him fame across the world. This ‘Layman’s guide to the Printer’s Anatomy’ is his take on the jargon of the pressman’s world done for the Inky Way in 1951.

The Inky Way was published by WPN, the company behind World’s Press News and Advertisers Review – the weekly trade paper that was bought up by Michael Heseltine’s Haymarket in 1968 and relaunched, with a focus on the advertising industry because journalists didn’t have any money, as Campaign.   

Searle has no room for ‘nut’ and ‘mutton’, or printer’s lice, but what is a ‘swelled rule’ when it’s out?

 

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