Posts Tagged ‘family circle’

Cute babies for magazines in illustration and photographs

June 5, 2015
Margaret Banks drew this charmer for Home Chat magazine in 1938. Note the baby is wearing reins

Margaret Banks drew this charmer for Home Chat magazine in 1938. Note the baby is wearing reins

Cute babies and toddlers have long been a staple for appealing to magazine readers – for both editors and advertisers. Until the 1950s, they were usually better portrayed by illustrators, as in the 1938 Christmas cover above by Margaret Banks for Amalgamated Press’s popular women’s weekly Home Chat.

A favourite for such work was Lilian Hocknell, as on the 1936 cover for Mother below. Hocknell also drew the adverts for the Childprufe range for many years.

ilian Hocknell drew this cover for the November 1936 cover of Mother

Lilian Hocknell drew this cover for the November 1936 cover of Mother

By the 1960s, however, illustration was out of favour, except for fiction. This 1964 back cover advert for Heinz baby food from Family Circle is a good example of the photographer’s art.

Heinz baby food advert on the back cover of Family Circle from October 1964

Heinz baby food advert on the back cover of Family Circle magazine from October 1964

 

Get the tongue on that Whiskas cat!

June 3, 2015
This cat with its amazing, lip-licking tongue is from a Whiskas advert of 1964

This cat with its amazing, lip-licking tongue is from a Whiskas advert of 1964

What a tongue! Is it real? Or has it been painted in? This close-up is from a 1964 advert for Whiskas cat food in Family Circle, a magazine that was sold only in supermarkets. No Photoshop then!

Whiskas cat from advert in Family Circle, October 1964

Whiskas cat from advert in Family Circle, October 1964