Posts Tagged ‘B2B magazines’

Reed to sell business titles

February 21, 2008

Reed Elsevier – once the owner of IPC magazine with titles such as Woman’s Own and Loaded and the publisher of Winnie the Pooh – is to hone its strategy even more to concentrate on online media, says the FT.

It aims to reduce its exposure to print and advertising based products by selling Reed Business Information, whose magazines include New Scientist, Variety and Farmers Weekly. The business division depends on advertising for the majority of its revenues and online sales are only 30 per cent of revenues. In turn, it is spending £2 billion on ChoicePoint, a data provider.

In an analysis piece, the FT identifies several potential buyers for Reed’s New Scientist to Farmers Weekly division: Informa of the UK; Apax, the private equity group that has invested in Incisive and Emap; Veronis Suhler Stevenson, which yesterday bought Clarion Events; and private equity-backed competitors such as Nielsen and Springer. The going price is likely to be over £1 billion.