Arthur Rackham’s magazine masthead


The best publishers stay that way by using the best suppliers, from writers to illustrators to paper merchants. And front page titles, mastheads as they are now known, are a case in point. I was struck by this one, which is from the first issue of The Ladies’ Field from 1898.

The magazine was a spin-off from Country Life, which had been launched the previous year by Edward Hudson, who owned the printers Hudson & Kearns, and George Newnes, publisher of Tit-Bits and The Strand. As was common at the time, the cover was a protective ‘wrapper’ dominated by advertising.


And a close inspection shows that the masthead artwork was by no less than Arthur Rackham, renowned as one of the best illustrators of the era for his work on books such as Peter Pan and Grimms Fairy Tales.



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