The innovative past of magazines

There much talk of innovation in the publishing industry at the moment, but an often-overlooked place for ideas is the past 150 years of magazine publishing. And here’s one from the Boy’s Own Paper (BOP).

Until the Second World War, a strategy for some magazines was to publish a magazine as a weekly, and then collate those four issues as a monthly, and also as a complete annual.

So, this BOP from Jan 1908 is actually the December issues with their covers removed, some fresh advertising pages and all in a new wrapper. The price was half as much again as for the four weekly issues at 6d. However, the part carried ‘added value’ in the form of a fold-out colour plate.

The plate was of a painting, ‘?Companions in Tribulation’ by Miss N. Joshua, which showed two men in the stocks. It was printed separately by Tom Browne & Co in Nottingham, a colour lithographic printer founded by Tom Browne, then one of most famous cartoonists.

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