Sad times for great magazines in uncaring Time Inc hands

Sales of fashion monthly Marie Claire once rivalled Cosmopolitan

Sales of fashion monthly Marie Claire once rivalled Cosmopolitan – but are now half

Had an email yesterday morning from the editor of one of the biggest Time Inc UK weeklies asking for a correction to my listings – I had mistakenly said the title had closed. No problem I thought, but the request seemed a bit odd until I saw this Press Gazette headline later in the day – ‘UK magazine giant Time Inc puts 111 journalists at risk of redundancy‘.

Time Inc wants to group editorial staff on some of its biggest titles into one central ‘hub’, says Press Gazette. Really bad move – the result will be to blandise the titles and diminish their identity. No doubt it will also be the harbinger of more cuts to come. Central subbing units tend to be ideal targets for ‘outsourcing’ or moving to the far corners of the country.

The magazine titles involved include Woman & Home (£4.30; sales 319,000; 36% subs; about 10% multi-packed), Marie Clare (£3.99; 153,000 sales; 20% subs; 15% frees) and Look (90,000 fortnightly; 3% subs; 11% frees). Digital circulation adds about 1,000 to each figure. That’s two very different monthlies and a fortnightly all expected to be put together by the same people. I’m surprised the French owners of the Marie Clare name haven’t objected.

The company wants to cut 300 staff globally.

I felt it was bad news when the IPC owners sold the company to US-based Time Inc, and particularly when they dropped the IPC name. The moment you become a bracketed subsidiary of a company that ends in ‘Inc’, it never ends well (is it Time Inc (UK) or Time (UK) Inc? Should there be a Ltd at the end of that too?). So it has proved. The US owners have done nothing but sell off titles and have even sold their Blue Fin headquarters building in Borough, London, to lease it back. hardly the actions of a company in it for the long term.

In a recent post, I identified Country Life as a title that would be better off in other hands, rather than the business park in Farnborough that it gives as its address nowadays.

It’s a sad day that once-great names such as Newnes, AC Pearson, Odhams, Amalgamated, Fleetway and IPC – the ‘Ministry of Magazines’ of the 1970s – have been reduced to a ‘garage sale’ of brands in the hands of uncaring American masters.


To see almost 500 magazine covers and pages, look out for my book, A History of British Magazine Design, from the Victoria & Albert Museum, the world’s leading museum of art and design

 

 


 

 

 

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