De Niro can play Sherlock Holmes in Joe Allen’s Exeter Street building

Haité's view of Burleigh St from the Strand showing the Tit-Bits office with its massive rooftop sign on the right

Haite’s sketch of Burleigh St from the Strand showing the Tit-Bits office with its huge rooftop sign on the right

Former Tit-Bits and Strand office at 12 Burleigh St in 2015

The former Tit-Bits and Strand office at 12 Burleigh St, without the rooftop sign. Exeter St runs to the right

The glossy monthly Queen occupied the old Tit-Bits office in 1947

Queen occupied the old Tit-Bits office in 1947. Another former occupant was Health & Strength in 1910

Joe Allen’s, an American-style bar and restaurant in London’s Covent Garden, is moving from its present site in Exeter Street round the corner into Burleigh Street. I’ve been going there since the 1980s, which I worked for Redwood Publishing in Long Acre, and had one of my favourite meals there – blackened blue fish!

A few years ago when researching my book on magazine design, I learnt that the offices of Tit-Bits and The Strand magazines were on the corner of  Exeter and Burleigh streets in the 1890s, under their founder George Newnes. The southern-most part of Burleigh Street is shown on Haité’s famous Strand cover. The building is still there and later housed Queen magazine. I suspect the Joe Allen premises were the printing works for the magazines.

Joe Allen says its site has been acquired by the actor Robert De Niro,  who plans to open a boutique hotel, The Wellington, in its place. He’s a part owner of the Nobu chain of restaurants and two other hotels. Newspaper reports suggest he is planning to retain the façades of the historic properties on the block that will be knocked through for the development.

If he is looking for a celebrity theme, it could well be Sherlock Holmes, most of whose stories first appeared in The Strand. The site has as much claim to being the spiritual home of the famous detective as any other (221B Baker Street was a fictional address).


To see almost 500 magazine covers and pages, look out for my book, A History of British Magazine Design, from the Victoria & Albert Museum, the world’s leading museum of art and design

 

 


 

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