This day in magazines: Woman’s Realm launch

The first issue of Woman's Realm dated 22 February 1958

The first issue of Woman’s Realm dated 22 February 1958

Woman’s Realm was launched on 22 February 1958 to take sales pressure off Woman – which was selling three million copies an issue – and use printing capacity at the Odhams plant in Watford, Herts.

It was an updated version of the old formula of fiction plus domestic tips and information. By 1960, the latter dominated. It added a medical page, personal problems, fashion and regular spots for children. The Odhams publicity machine took sales to over a million. Clarity of hints on domestic matters, particularly cookery, kept those readers.

There was intense rivalry between Odhams with Woman, George Newnes with Woman’s Own and Amalgamated with Woman’s Weekly (the oldest of the women’s weekly magazine trio, dating back to 1911. There was also a printing rivalry with both Woman and Woman’s Own being printed in Watford, at Odhams – the Art Deco building is still print works today – and Sun Engraving. All that is left of the Sun plant – the biggest printing works in Europe in the 1930s – is the clock building that stood at the factory entrance, some road names and a Sun bar in a hotel built on the site.

Woman’s Weekly has proved its staying power, having overtaken its more lavishly designed rivals, to register an ABC figure of 276,208, with no freebies, against Woman (208,145) and Woman’s Own (185,172). Today, all three are published by Time Inc UK, with the companies having merged to form IPC in the 1960s.


To see almost 500 magazine covers and pages, look out for my book, A History of British Magazine Design, from the Victoria & Albert Museum, the world’s leading museum of art and design

 

 


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