This month in magazines: 1950s glamour magazines

Beautiful Britons brought girl-next-door glamour to readers (February 1956)

Beautiful Britons  (February 1956)

Spick glamour magazine cover from February 1956, issue 27

Spick magazine from February 1956

Last issue of Span in 1976 Toco number 266

Last issue of Span in 1976, issue  266

Town and Country Publishing (Toco) exploited the demand for men’s magazines in the mid-1950s by launching pocket-format titles that brought girl-next-door glamour to their readers.

Spick, Span and Beautiful Britons were three of the company’s titles. Spick was the first to come out, in December 1953, and was followed by Span the next September. Spick used professional models at first, but encouraged readers to send in photographs of wives and girlfriends. It soon introduced Beautiful Britons pages, which obviously inspired the third magazine of the trio.

However, they slowly lost sales in the second half of the Sixties in the face of competition from more aggressive launches, such as ParadeMayfair and Penthouse.


To see almost 500 magazine covers and pages, look out for my book, A History of British Magazine Design, from the Victoria & Albert Museum, the world’s leading museum of art and design

 

 


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2 Responses to “This month in magazines: 1950s glamour magazines”

  1. Beautiful Britons magazine – 1950s glamour still sells | Magforum blog Says:

    […] publisher – Town & Country, known as ‘Toco’ – already published Spick and Span, both pin-up glamour magazines launched in 1954, in the same format. Many of the pin-up photographs […]

  2. On this day in magazines: Magazines try to change their names in 1920 and 1959 | Magforum blog Says:

    […] to change tack and respond to the threat from television and the new men’s magazines such as Spick and Span. Blighty had been founded as a free weekly for the troops in the First World War, and the idea was […]

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