Magazine mantra: ‘No heads above the masthead’

Front cover title from Woman's Own from 19 May 1955

Front cover title from this 1955 Woman’s Own magazine overlays actress Dawn Addams

The typographer Dave Farey reminded me of the magazine designer’s mantra ‘No heads above the masthead’ at the recent launch of A History of British Magazine Design. So he immediately came to mind when I saw this front cover design from Woman’s Own dating back to 19 May 1955.

The full magazine front cover from Woman's Own ahowing the Dawn Addams knitted jacket

The full magazine front cover from Woman’s Own showing the Dawn Addams knitted playtime jacket

The actress Dawn Addams is photographed modelling a knitted jacket, but quite what the designer was up to is a mystery.

Were the film star’s eyes deliberately positioned to peer round the letters? Was the photograph cropped to show the most of the jacket? Whatever the intention, the end result is a mess.

Addams was a ‘delightfully vivacious’ British-born actress who had recently married an Italian prince, the ‘darkly handsome’ Vittorio Massimo, and had her first baby.

 

 

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