Magculture – London’s new magazine shop

Football magazine 8 by 8 - available from the Magculture shop

Clip Klopp: football magazine 8 by 8 – available from the Magculture shop

I dropped in on magazine design guru Jeremy Leslie last week at his new Magculture magazine shop on my way back form a meeting at London’s City University. It’s a great location, just south of the university’s journalism school and so close to some of the great historical sites associated with magazines, from St John’s Gate to the Grub Street area where many hack writers – Dr Johnson among them – lived before making their names and moving closer to Fleet Street.

Only about 500 yards separate the home of the world’s first magazine from Magculture with its displays of the world’s latest independent magazines.

The front of the Magculture shop

The front of the Magculture shop

Jeremy has his studio behind the shop and it’s also a great space for hosting events – the display wall at the rear is on wheels and moves back to create a bigger space! Crafty stuff. And the shelves are all Vitsoe – I planned a display wall using the system in a house I wanted to buy about 20 years ago, but the sale fell through. And have you seen the prices of second-hand Vitsoe on eBay? Really holds its value.

The Magculture shop stocks 250 titles, probably about a fifth from overseas. I came away with a Magculture bag stuffed with US football title Eight by Eight, Elsie, Cover Junkie‘s This is not an addiction…‘, a copy of Jeremy’s Independence and Magculture’s My Favourite Magazine  and catalogue. Online shops are just so boring in comparison.

Magculture is at 270 St John St, EC1V 4PE.

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