‘Do us a solid.’ GQ’s scatalogical battle to kill ad-blockers

GQ's message to freeloading readers - watch the ads or pay up

GQ’s message to freeloading readers – watch the ads or pay up (there must be a pun in there somewhere – GQ = Gentleman’s Quarterly; 25c = a quarter)

Turn off your ad blocker or pay 25c to read this article. That’s the message being put out on articles by US magazines such as GQ and Forbes, says Fortune magazine.  There’s a battle going on here with ad-dependent websites trying to kill ad-blocking before they becomes standard – because publishers know that if it does become the default for phones and tablets, most people will never turn the blocker off.

Where does the money go, I wonder? The text ‘Support GQ‘s award-winning journalism’ hints that some of it may go to the writers at the men’s magazine; but I doubt it. Unless they are a big name writer, they’ll have had to sign a 10-page contract that takes all rights to exploit the article.

A big issue for many users, however, is the intrusive nature of the GQ advertising, along with many apps, particularly free games. As Aminatou Sou commented:

25 cents seems fair. I would turn off my ad blocker @gq except that you’re using 14 different trackers to follow me

Just as irritating may be GQ‘s language – ‘do us a solid’. Is that what passes for lavatorial humour at GQ and Vogue publisher Condé Nast?

>>History of digital magazines

Advertisements

Tags: , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: