£3300 on eBay for the first Monroe magazine cover

Leader magazine led the world in putting Marilyn Monroe on its cover in April 1946

Leader magazine led the world in putting Marilyn Monroe on its cover in April 1946

Can you believe it? A threepenny weekly magazine from 13 April 1946 sells on eBay for $5,100.99 – that’s£3,302 – after 45 bids. Gobsmacking, but it’s true. And the reason? It’s the first magazine to show Norma Jeane Mortenson, also known as Norma Jeane and later pin-up model and Hollywood star Marilyn Monroe, on its cover.

That’s four years before her first decent film role in All About Eve and seven years before the Playboy first issue cover.

According to the listing, this is the ‘first solo cover in the world’ of Norma Jeane, with the British weekly predating the April 26 issue of Family Circle in the USA picturing Norma Jeane holding a baby lamb on the cover:

This issue of Leader is a complete 28 page double-staple bound style pulp magazine in very good condition. Cover photo is the same Andre de Dienes ‘M.M.’ photograph which appeared a second time in France only a few months later on the cover of the September 3 1946 issue of Votre Amie (‘Your Friend’). The Leader cover photo was published in black and white, while the negative was flipped and photo colorised for its appearance on the cover of Votre Amie.

The same seller also sold a copy of that Votre Amie cover for £900 on eBay.

Leader was at this time published by Hulton Press, whose other magazines included Lilliput, Picture Post and the Eagle.

>>Leader magazine history

 

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