Madonna’s belly button – the ‘world’s most exploited’

Madonna feature in the first issue of Celebrity Magazine in 1986

Madonna feature in the first issue of Celebrity Magazine in 1986

The 1980s marked a decade of change in the way that celebrities were treated. Magazines, particularly the weeklies, became either more fawning – as in Hello! – or adopted the techniques of tabloid journalism, as in this new magazine, Celebrity.

The language of this profile is sensationalist, with words like ‘raunchiest’ and the aggressive, red-boxed quote:

I’ve been called a tramp, a harlot, a slut, and the kind of girl that always ends up in the back of a car

Of course, Madonna played up to this raunchy image as a singer and actress as a way of generating massive publicity. And many magaziness and newspapers were keen to play along. The strapline is a pun on Desperately Seeking Susan, the film with Rosanna Arquette that made her name in 1985.

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One Response to “Madonna’s belly button – the ‘world’s most exploited’”

  1. Madonna on Vogue covers | Magforum Says:

    […] course, Madonna has a reputation that has seen her described as having the ‘world’s most exploited belly button’ and she vies with Joan Collins and Kate Moss as the biggest magazine cover star. The British […]

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