Thunderbirds inspiration for 1967 advert

Cosak cloth advert with sci-fi look and Thunderbird inspiration from 1967

Cosak cloth advert with sci-fi look and Thunderbirds inspiration from 1967

This 1967 advert goes for a sci-fi look with a set that looks like something from Gerry Anderson’s Thunderbirds – complete with Thunderbird 1 on the monitor screen. It was for Dormeuil‘s Cosak, a cloth mixture of terylene (a light and crease-resistant polymer) and mohair.

The headline font is inspired by the Magnetic Ink Character Recognition Code that was developed for the banking industry in the 1950s.

Apparently, Dormeuil spent a massive £100,000 on advertising the cloth in  consumer magazines such as Town and Look of London as well as the influential trade title Tailor & Cutter. The headline look was slightly different in the latter, with a simpler sans-serif font.

Dormeuil’s website has a gallery of its past adverts, but this campaign is not mentioned.

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