Beautiful Britons magazine – 1950s glamour still sells

Beautiful Britons glamour magazine first issue cover from November 1955

The mid-1950s saw an explosion of men’s magazines after paper rationing was lifted. Many of them used a pocket format and one of the most popular was the monthly glamour magazine  Beautiful Britons.  Two copies of the first issue have sold on eBay recently, one for £29.99 and the other for a hefty £51.

Note the magazine’s motto: ‘The magazine of [EYE] appeal.’

Centre spread from the 1955 first issue of Beautiful Britons

Centre spread from the 1955 first issue of Beautiful Britons magazine

Although the colour was cover, all the pin-ups inside were printed mono. The picture above is from the centre spread. The bikini was a relatively new invention – at least in modern times – dating from 1946 when a French engineer came out with the world’s smallest swimsuit, named after the nuclear tests at Bikini Atoll.

The magazine’s publisher – Town & Country, known as ‘Toco’ – already published Spick and Span, both pin-up glamour magazines launched in 1954, in the same format. Many of the pin-up photographs were of unknown models but actresses such as Shirley Ann Field and Joan Collins were a staple for such magazines. All three titles survived into the 1970s.

Initially, the models were not topless, but the market was changed by the advent of Kamera, published by photographer Harrison Marks and his wife, the model Pamela Green. Kamera included topless models. Marks and Green, who also modelled under the name Rita Landre, were involved in the making of Michael Powell’s  controversial 1960 film  Peeping Tom. The horror thriller centred on a photographer who murdered women with a device built into his camera.

>>List of men’s magazines with profiles


To see almost 500 magazine covers and pages, look out for my book, A History of British Magazine Design, from the Victoria & Albert Museum, the world’s leading museum of art and design

 

 


 

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One Response to “Beautiful Britons magazine – 1950s glamour still sells”

  1. This month in magazines: 1950s glamour magazines | Magforum blog Says:

    […] Span and Beautiful Britons were three of the company’s titles. Spick was the first to come out, in December 1953, and […]

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