Greenslade’s mystery of Woman’s Own solved

A cover of woman's Own magazine from 17 December 1932, its first year of publication

A cover of woman’s Own magazine from 17 December 1932, its first year of publication

A friend pointed me in the direction of a Roy Greenslade Guardian blog from 2012 that sets up a mystery as to when Women’s Own was founded by George Newnes – 1932, as both the magazine and Wikipedia state, or 1931, which I state on Magforum. I confess I must be wrong.

The earlier version of Woman's Own, from 13 December 1913, published by WB Horner

The earlier version of Woman’s Own, from 13 December 1913, published by WB Horner

I can confirm the existence of the earlier magazine with the same title, however. The British Library has Woman’s Own published by WB Horner’s from 1913, with the modest strapline ‘The best woman’s paper’. I’ve seen copies dated December 1913 and as late as December 1916. The BL has copies into 1917, when it seems it was ‘incorporated with Horner’ s Penny Stories‘. Its offices were at The Fleetway House, Farringdon, in London, the same address later used by Amalgamated Press, the magazine arm of the Harmsworth brothers publishing empire, which took over Horner’s.

The Bear Alley blog – which takes its name from the passage at the side of Fleetway House – has a history of Horner’s.

Woman’s Own is published to this day by Time Inc UK, alongside Woman. For much of their lives, however, the duo were deadly rivals. Woman’s Own was owned by George Newnes and Odhams launched Woman against it on 5 June 1937. They came together in the 1960s with the formation of IPC. These home-based women’s weeklies were massive sellers in their day, peaking in about 1960 with a combined weekly sale of nigh on 6 million copies a week.

 

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