Time turns NME into a freesheet

The image used to head the NME freeesheet  announcement The image used to head the NME freeesheet announcement

The message from Time Inc UK, the US-based  owner of what was IPC, came out as gobbledegook:

Iconic brand NME today announces the latest stage in its evolution as an audience-first global media business. As well as a new nme.com and digital products, in September NME will become a free weekly magazine. With music firmly at the heart of the brand, NME’s authority will be the gateway into a wider conversation around film, fashion, television, politics, gaming and technology.

According to Marcus Rich, chief executive:

This famous 63 year-old brand was an early leader in digital and has been growing its global audience successfully for the best part of 20 years. It has been able to do so because music is such an important passion and now is the right time to invest in bringing NME to an even bigger community for our commercial partners

NME was a digital pioneer for IPC, as both a driver of the Unzip CD-Rom and one of the company’s first websites, alongside New Scientist and Uploaded.com (who remembers that?). It is the last survivor of the ‘inkies’ – the tabloid weekly music papers that once numbered Melody Maker (which dated back to the 1920s and put a toilet roll on its last cover), Melody Maker, Disc, Record Mirror and Sounds – and sold in their hundreds of thousands.

Has such a freesheet strategy ever gone well for the magazine that started it all?

 

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