Victorian advertising – snake oil for hairless magazine readers

Koko: Victorian hair advertising from Flashes magazine in 1892

Koko: Victorian hair advertising from Flashes magazine in 1892

Would you like to stop your hair falling out? Make it grow faster? Judging by this magazine advert for Koko, it was a simple ask to ensure ‘magnificent tresses’.

For Edwardian men it was moustashes, for women it was hair that attracted reams of such adverts promising the earth, or at least a straighter nose (another preoccupation for the Victorian consumer).

This advert was in Flashes magazine in 1892. The editor was B. Fairlee, author of The Mystery of a Type-Writer (of which there is no sign in the British Library’s online catalogue).

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