What was the first teen magazine?

A colour cover for Crusoe magazine of January 1925

A colour cover for Crusoe magazine of January 1925

Received wisdom has it that teen magazines are an invention of the 1940s in the US with Seventeen (1944) or Honey in 1960 in the UK.

Of course, launching a new magazine – and, in this case, setting out to create a new sector in response to an expanding section of the population – is all about strategic thinking, editorial leadership, great presentation and marketing. You know the sort of thing:

1924 Crusoe advert

1924 Crusoe advert

A magazine for the rising generationIf you are still in your teens you will like this great new magazines, for it is published especially for you. It is unique of its kind and everything from the thrilling stories of adventure, sport and mystery to the illustrations and special section devoted to all hobbies and recreations, strikes a new note.

Yet this is not the language of 1944 or 1960. Instead, it is the copy for an advert on the inside back cover of a supplement to Tit-Bits from 1924. And the magazine being promoted is Crusoe. No doubt you’ve never heard of it. Possibly because it came out 90 years ago and did not last very long, just 12 monthly issues from June 1924 to May 1926.

At 7d (seven pennies in the days when 12 made a shilling and 20 shillings a pound) it wasn’t cheap – the weekly Tit-Bits itself cost 2d and the monthly Strand a shilling.

The publisher was the great George Newnes Ltd, which had built its fortune on creating genres, with the likes of the mass market weekly Tit-Bits (1881), the Sherlock-Holmes-led monthly Strand (1891) and country house weekly Country Life (1897).

A spread from Crusoe with an illustration by Glossop

A spread from Crusoe with an illustration by Glossop

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