Ruptures, piles and Edwardian advertising paranoias

A long list of of Edwardian ailments from the classified advertising in Photo Bits magazine of 1902

A long list of of Edwardian ailments from the classified advertising in Photo Bits magazine of 1902

Rupture. Piles. Hair destroyed. Sleeplessness. Too stout. Fits. Drunkenness. The list of ailments bedevilling the Edwardians was endless to judge by just this one page of classified advertising from Photo Bits magazine in 1902.

In fact, the very concept of manhood was in doubt, at least that’s what’s suggested by the book about trying to cure the ‘general weakness, premature and acquired diseases’ of men.

Of course, it’s a strategy that underlies advertising to this day – create a problem in people’s minds so you can sell a product to cure it, from dandruff to bleeding gums, dry skin to greasy hair, slow computers to burglary.

Photo Bits magazine adverts for ways to improve your Edwardian moustache

Photo Bits magazine adverts for ways to improve your Edwardian moustache

The adverts I particularly like are the ones for moustaches, with their neat engravings bringing to mind an irritating, opera-singing character from a much more modern advert. These Edwardian adverts for ‘hair forcing’ treatments promised ‘strong military moustaches in a few weeks’ and that they would prevent baldness. So, send for your bottle of Forceline, HairsutVitaline or Pomade Don Cossack today!

Photo Bits was a slightly risqué weekly aimed at men that described itself as: ‘Up to date. Bright. Sketchy. Smart. Witty. Pictorial. Pithy. Original. Spicy.’

According to the British Library page on film magazinesPhoto Bits (Brunswick Publishing, later Phoenix Press) became Photo Bits and Cinema Star (New Picture Press) for a year in 1923, when it switched its name to Cinema Star and Photo Bits. In 1926, it was incorporated with London Life magazine.

Film, TV and radio magazines history

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One Response to “Ruptures, piles and Edwardian advertising paranoias”

  1. Victorian advertising – snake oil for hairless magazine readers | Magforum Says:

    […] Edwardian men it was moustashes, for women it as hair that attracted reams of such adverts promising the earth, or at least a […]

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