Leete, Kitchener and the pointing man

Alfred Leete’s Kitchener poster was the subject of great debate last year with James Taylor’s book suggesting it might never have existed, but The Amazing Story of the Kitchener Poster proved that thesis wrong by uncovering pictures of the poster on display during the Great War (a book I wrote with Martyn Thatcher).

We also discovered an image that Leete might have seen of a pointing man used in advertising. Now, I’ve unearthed two more pointing figures, one that Leete very possibly saw, and one that he undoubtedly did see.

The first is this one, a pointing man in an advert for The Power Within from Pearson’s magazine (June 1907). I don’t know if Leete was a contributor to Pearson’s at this time, but it was a big illustrated monthly and he would probably have had an eye on it – he certainly did covers for Herbert Jenkins’ Mrs Bindle series in the magazine in 1921. So this advert has to be considered a possible inspiration for Alfred Leete’s Kitchener image. Note the way the word ‘you’ is picked out just below the man’s hand.

A pointing man in an advert from Pearson's magazine (June 1907)

A pointing man in an advert from Pearson’s magazine (June 1907)

The second image that he probably did see is this one:

The pointing man from an advert in London Opinion magazine, 17 September  1910

The pointing man – from an advert in London Opinion magazine, 17 September 1910

Why am I so sure Leete will have seen these? Because Leete was an established illustrator on magazines by 1910, regularly doing covers as well as drawings inside for London Opinion. The latter advert is from London Opinion, of a veterinarian from Kalamazoo in the US, Derk P. Yonkerman, who sold a supposed cure for consumption. Also, there is the illustration below in that very same issue of London Opinion as Yonkerman’s advert – note Leete’s signature to the bottom right. When the war came along, he was in the right place to dash off the ‘Your Country Needs You’ image for the magazine cover.

Drawing by Alfred Leete in the same issue of London Opinion

Drawing by Alfred Leete in the same issue of London Opinion

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