The future of women’s magazines

BBC Radio 4’s Woman’s Hour ran an interview last week on the ‘Future of Women’s Magazines‘, which is available on iPlayer. The programme summary is:

Readerships of print magazines are falling in favour of digital and mobile editions. Is online a poor substitute for the real thing or is that view outdated? We get some magazine editors [including the editors of Elle and Libertine] together to ask what is the future of women’s magazines and what are they doing to survive?

This programme also featured part of an interview with the magazine journalist Alice Head, part of the Woman’s Hour Collection, who from 1924 was the second editor of Good Housekeeping magazine and worked with Lord Alfred Douglas and William Randolph Hearst. She also set up the Good Housekeeping Institute.

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