Magazine sells for £8000 on eBay

Marc Jacobs 2014 Playboy special issue

Marc Jacobs 2014 Playboy special issue in perspex box

Magazine collectors have been setting more records on eBay recently. At the top of the tree is the £8000 spent on a copy of Playboy.

It’s one of the 60th anniversary issues of the men’s magazine with Kate Moss on the cover from Jan/Feb 2014 (which went on sale at the start of December). There were at least two variants of the cover: a sideways-on shot of Moss in a Playboy Bunny costume kneeling, which was used in countries such as the UK, Hungary, US and Germany; and one used in Mexico and Italy with the British model kneeling and looking back over her left shoulder.

Inside the issue were 18 pages of photos, which she told one paper she did as a way of celebrating her 40th birthday in 2014.

The cover photographs were taken by Mert Alas and Marcus Piggott, two UK-based snappers who usually spend their time doing cover shots for the likes of Dazed & ConfusedLove, W and Vogue.

UK issues have been selling for up to £30 on eBay.

The looking-back image was also used for 800 unpriced copies produced in co-operation with US fashion designer Marc Jacobs. One of these went for about £150 in the US recently. However, number 433 of the 800 edition twice failed to attract any bids recently on eBay when priced at £150 and £125.

The copy that fetched £8000 was one of 100 Jacobs copies that were signed by Moss and came in a perspex box. This one is numbered 33/100. Moss appeared at a Jacobs shop in Mount Street, London, at the start of December 2013 as part of the publicity for Playboy‘s 60th celebrations.

Of course, the buyer is after some kind of celebrity rub-off rather than a magazine. But £8000? Has to be a PR stunt. One of these Playboy anniversary issues in a box sold in the US recently for just $3000 (about £1800).

WATCH OUT for my book on British Magazine Design from the V&A

Kate Moss 2014 Playboy cover as it appeared in the UK

Kate Moss 2014 Playboy cover as it appeared in the UK

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One Response to “Magazine sells for £8000 on eBay”

  1. Collins, Madonna and Kate Moss on magazine covers | Magforum Says:

    […] Kate Moss turned 40 this year and marked it with a Playboy cover. Her modelling fortune was made by her appearance – as a scrawny 16-year-old – on a 1990 cover of style bible The Face shot by Corinne Day. Starting at such an early age clearly gives her an advantage. So she has 24 years behind her and, assuming the 81 limit again, 41 years to go. Total: 65. That early start at 16 gives her a two-year edge on Joan Collins and a full decade on Madonna. Her first cover was on the Face, a relatively niche title, whereas Tit-Bits in 1951 was probably selling a million copies a week. […]

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