Red-faced at Time

The US magazine Time is celebrating 90 years since its founding, which the managing editor describes as ’90 years inside the red border’ on his Editor’s Desk page. But Time did not introduce its red border until 1927. So much for accuracy. Before that, the earliest issues had ruled boxes, reminiscent of the British magazine Pall Mall 20 years earlier.

Pall Mall magazine from 1905

Pall Mall magazine from 1905

The first Time cover from 1923

The first Time cover from 1923

In between, Time experimented with both a red and a green strip down the left side, the red being a ‘warm’ red as used by Pall Mall and the green similar to that used by Tit-Bits.

Green stripe Time magazine cover from 26 April 1926

Green stripe Time magazine cover from 26 April 1926

There’s a video showing the progress of Time’s covers.

 

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