Laid back and simple at the Economist

Came across this post from Neelay Patel about the Economist’s iPad strategy. It reminds me of the advice from typographers when DTP came in (John Miles made a similar plea at the time):

We also agonized over what not to include. We didn’t want any bells or whistles, or anything that would distract our readers from doing what they wanted, to finish reading their Economist each week.

With 600,000 unique devices accessing the apps each week and over 125,000 digital-only subscribers (and that was back in May), who could argue?

Digital magazine development

 

 

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