Free fashion monthly for London

amuse_2012_5may_no1

aMUSE, first issue of the London monthly freebie (May 2012)

The streets of London are expecting the launch of aMUSE – a free monthly fashion/beauty/culture title for women – on April 30. A circulation of 120,000 is planned (about a quarter that of Stylist, but the Shortlist Media title goes to 10 cities) from aMUSE Media.

The editor is Sasha Slater and publisher is Stephen Murphy, former founder of Square Mile. Men’s weekly Shortlist and fashion weekly Stylist have established the ‘freemium’ sector and there’s a long history of free weeklies such as Girl About Town in the 1970s. Readers expect a glossier feel from monthlies, so it’ll be interesting to see how aMUSE addresses this.

See aMUSE issues at Issu

Video interview with Shortlist founder Mike Soutar

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