Hachette Filipacchi to close Sugar

Sugar teen magazine cover November 1994

Hachette Filipacchi UK is to close Sugar magazine. The decision by the French-controlled publisher comes after the teen sector has already seen most titles wiped out as readers switch to mobile phone and the web.

Even so, Sugar is the most popular monthly in its market selling more than 110,000 copies a month – though this is down from 486,000 in 1997.

HFUK has blamed teenagers’ appetite for free content and Guardian columnist Sarah Ditum seems depressed by the magazine being drowned in freebies, ‘tempting in purchasers (they may not even bother to read the magazine) with gifts that outvalue the cover price’.

Like many such closures, the website sugarscape.com will carry on.

Teen magazines profiled

Hachette profile

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