Harsh words from Tyler

Monocle chief Tyler Brule has some harsh words for western publishers in an interview on Daily Front Row:

First off, on the iPad:

I’m very concerned for publishers who have chucked a hell of a lot of development money into making something that works on the iPad. Listen, guys: If your magazine isn’t working at the moment in print or on the Web, this isn’t going to save you! …  At Monocle, I’d rather spend that $200,000 or $300,000 paying for more journalists

And he berates publishers for not investing in their titles:

Meanwhile, in London and New York, magazines are charging more for a product that’s inferior to what they were putting out 10 years ago! It’s amazing! You’re asking for more from your advertisers and readers, but your product is sh**!

Get over to Germany and look at Der Spiegel, or Korea and Japan for ideas, is his advice.

Monocle and current affairs magazines

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