Esquire advertises iPad edition

Esquire's banner advert for its iPad edition

Esquire's banner advert for its iPad edition

Web banners have appeared advertising Esquire’s iPad edition. It’s produced by Zinio. The magazine portrays itself as ‘The World’s Most Upmarket Men’s Magazine’ and ‘the sharper read for Men who Mean Business’.

A (rather disappointing) sample can be seen alongside a subscription offer of 12 issues – print, PC/Mac and iPad – for £34.99

Esquire magazine in the US has pushed technology on its covers in the past. In 2008, it published an ‘electronic paper’ cover, underwritten by Ford in a bid to attract car advertisers, which were in crisis at the time. In 2009, Esquire ran a flap in its cover that revealed ad advert.

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