IPC to sell Loaded

It is a moment in magazine publishing. IPC is set to sell Loaded.

The pioneering lads’ mag – now selling just 53,591 copies after sales slumped  by almost a quarter in the latest ABC sales result, is being stalked by Vitality, publisher of Attitude and Women’s Fitness.

IPC, for decades the largest UK magazine publisher and is now owned by Time Inc, told the Financial Times it was also considering the potential sale of other titles.


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