The old, the young and Vogue

In a comment piece on marketing to the young, Mike Skapinker in the Financial Times quotes Carol Phillips, a marketing academic, who has done research  on how people respond  when reading Vogue.  The findings showed that younger people concentrated on the design, colour and font, whereas older readers focused on the content.

The way youngsters now take in information is so different that  the English lord chief justice said recently that lawyers might have to provide evidence on screens so that jurors could take it in better because they eree no longer used to sitting and listening.

Profiles of women’s magazines



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