Lenticular battle for Der Spiegel cover

der_spiegel_2009sep21_merk

I’ve been meaning to put these images up since I bought this copy of Der Spiegel in the week before Germany’s elections last month. It’s the best use I’ve seen of a lenticular cover. Titles such as NME , Sleaznation, Top Gear, Empire and Shine have all used lenticular covers before but this one has a very strong editorial logic behind it rather than doing it for the effect or a celebration issue (Rolling Stone celebrated 1,000 issues with a lenticular cover to give a 3D effect).

der_spiegel_2009sep21_stei

As you tilt the cover, the stuck-on sheet shows either Angela Merkel or her then rival for the German chancellorship Frank-Walter Steinmeier in the seat of of power.

Underneath the lenticular sheet is an illustration of the two, who had been sharing power in a coalition for the past few years – which the German news weekly is clearly fed up of.

der_spiegel_2009sep21_duo

The words at the bottom translate as a plea to the voters: ‘Please, not again. Germany before the election.’

Tech Radar has list of cover innovations.

See my book, A History of British Magazine Design, from the Victoria & Albert Museum, the world’s leading museum of art and design

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4 Responses to “Lenticular battle for Der Spiegel cover”

  1. magCulture.com / editorial design Says:

    […] a gimmick works, its not a gimmick. Der Spiegel used a lenticular cover to ask the German public to avoid another split vote in their elections. November 11, 2009 | In […]

  2. Magazine cover of the year « Magforum Says:

    […] Der Spiegel gets my vote. […]

  3. What’s hot in magazines « Magforum Says:

    […] Lenticular battle for Der Spiegel cover […]

  4. Magazine cover design – in search of the 3D effect | Magforum Says:

    […] Nowadays, there are many technical strategies that can be used to give a three-dimensional effect to a magazine cover design, including holograms and lenticular stick-ons. […]

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