BBC leads magazines in culture push

BBC Music

BBC Music

Fifteen magazines have got together to promote themselves as the Cultural Publications Group and intend to distribute 1.3 million leaflets in magazines and newspapers over the next few weeks.  The leaflets will push a subscription website, offering discounts ‘from 28% to 100%’. Seems an odd strategy: say how brilliant you are and then discount like mad.

The titles involved are: the BBC’s Music Magazine, Countryfile, Focus, Lonely Planet Magazine; Geographical, Granta, Guardian Weekly, History Today, London Review of Books, New Scientist, The Oldie, The Spectator, The Week, Time and the Times Literary Supplement.

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