FT’s How To Spend It goes online

The new website for How To Spend It, the monthly luxury magazine for the Financial Times, goes online tomorrow.  The advent of  Howtospendit.com – which dubs itself  ‘The world’s most luxurious website’ – coincides with the 15th anniversary of the magazine and promises a “highly innovative and visually stunning digital format”.

The design was handled by Razorfish and uses Adobe Flash 10 to translate ‘the glossy magazine reading experience into a convincing luxury online environment’ with a 3D viewing format.

The website will feature exclusive online content:

  • Van der postings: Lucia van der Post, launch editor for the original magazine, is the new star columnist;
  • The Aesthete – a new magazine column about the world’s tastemakers;
  • Technopolis TV – magazine columnist Jonathan Margolis with weekly video bulletins from the world of gadgets and technology.
  • Reconnoisseur – daily insider intelligence from magazine contributors.
  • Daily gift guide launches in November
  • Videos of the magazine’s most visually compelling features, including a behind-the-scenes video of an underwater fashion shoot

Editor Gillian de Bono said:

How To Spend It set the benchmark for luxury lifestyle magazines 15 years ago and now we want to establish the brand as the benchmark for luxury lifestyle websites too. To this end, the print and online operations are fully integrated, produced and edited by a single in-house team using the same top-tier writers, photographers and illustrators.

Launch sponsors include Rolex, Krug and Harry Winston.

Until now, there has been a digital facsimile edition of the magazine.


One Response to “FT’s How To Spend It goes online”

  1. Ask Lifestyle Guru Says:

    Very nice information.

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