Murdoch to close London free sheet

Daily Mail & General Trust looks to have won its battle with James Murdoch- controlled News International after the latter announced it was to close The London Paper.

Daily Mail owner DMGT reacted to Murdoch’s launch by launching London Lite to protect its Metro morning freesheet, which also has editions outside the capital,  though it ended up having to sell its paid-for Evening Standard to Russian businessman Alexander Lebedev.

The battle has echoes in DGMT’s strategy in seeing off  the London Daily News in 1987, when it relaunched the Evening News against Robert Maxwell’s upstart.


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